Banner Before Header
Browsing Tag

Resonate

Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions

Alliance between programmatic audience leaders delivers optimal results amid rapidly-changing consumer behavior Dstillery, the leading custom audience solutions partner for agencies and brands, and Resonate, the leading provider of A.I.-driven customer data and intelligence, have announced a partnership combining both companies’ unique data assets to form first-to-market COVID-19 perception segments. These unique psychographic, behavioral and values-based audience segments blend Dstillery’s predictive behavioral…

Ongoing COVID-19 Research Captures Real-Time Consumer Confusion Amid State Reopenings and Pullbacks

As the summer rolls on and the typical back-to-school season is disrupted by skyrocketing COVID-19 case numbers, consumers are pulling back from even basic shopping trips to grocery stores and pharmacies, as they return to high levels of concern and anxiety around engaging with society and businesses. According to just-released data from consumer intelligence firm Resonate, the leading provider of AI-driven consumer data and analytics, consumers who indicated a month ago that they were ready to begin resuming certain…

Resonate Releases Four New U.S. Consumer Segments Based on Their Varying Comfort Levels with Business Reopenings

Consumer Intelligence Firm’s Analysis Finds the Majority of Consumers Are Still Reluctant to Return to Business as Usual Consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, unveiled four new U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-19 pandemic. Resonate has identified and developed deep profiles around the following audience segments and scaled them to the U.S. population of more than 220…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

How to Connect with Shoppers According to Their Personal Values

The daily decisions of today’s shoppers are guided by many factors with which today’s marketers look to align. However, one key element in consumer decision-making is still being largely overlooked: consumers’ personal values. In today’s digitally connected, choice-saturated world, understanding a person’s basic demographics and online behaviors is not enough to forge a real connection with consumers that will motivate them to choose your brand over the many others that are at their fingertips. It’s only through…

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major underlying influences behind today’s consumer purchases. Specifically, the research breaks down the motivations driving activist shoppers, personal values shoppers,…

Resonate Debuts Enhanced Consumer Intelligence Platform, Providing Deeper Understanding of Consumer Buying Habits

Consumer Insights Leader Expands Platform Capabilities for Better Segmentation, Intelligence and Engagement Resonate, the leading provider of consumer intelligence for marketers, announced it has launched a new version of its market-redefining SaaS platform, enabling marketers to build stronger relationships with consumers and answer the hyper-critical question of “why” they make purchasing decisions. “Today’s data-driven marketers are looking for insights beyond who’s buying what product from where. They need a…

TechBytes with Andy Hunn, COO at Resonate

Tell us about your role and the team and technology you handle at Resonate. I serve as chief operating officer at Resonate, which I co-founded more than a decade ago based on simple but profoundly important questions: “Can we use big data and AI to understand consumers beyond their demographics? Can we use big data to understand the deeper insights that explain why we make the decisions we do – to buy a certain product, to support a certain cause?” We founded Resonate based on this powerful idea of understanding people…

New Research: How Brands Can Connect on OTT and CTV

More people than ever are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months, according to new research from Resonate’s customer intelligence platform. These consumers are using over-the-top (OTT) platforms instead, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable subscription. Connected TV (CTV) is a subset of OTT in which content is only viewable on a TV (Roku, Apple TV,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Snapchat Releases Retail Footprints ‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers Phrasee Declares War on…

Resonate Releases ‘State of the Consumer’ Report

The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ report. It is suggestive about the need to adopt newer branding strategies to cater to a highly evolving customer. Resonate’s conclusion was based on data from five…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Resonate Strengthens Executive Bench with Three Key Hires, Including SVP of Marketing

Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform at Resonate Resonate, a leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness for its data-driven solutions designed to drive business decisions based on a deep understanding of the consumer that extends beyond basic attributes like demographics and…