Restaurant

Fast-casual chicken favorite creates experiential dine-in audio for home-bound fans Zaxby's, the fast-casual restaurant known for its chicken fingers, wings and signature sauces, has uploaded a custom collection of ambient restaurant sounds to SoundCloud, the world's largest open audio platform. The idea behind the playlist, which features five tracks dedicated to popular restaurant dayparts, is to bring Zaxby's particular dine-in experience to brand fans with sounds unique to Zaxby's. The soundtrack can be played at home…

Vista to Merge Tripleseat and Gather to Unify Market-Leading Sales and Event Platforms Tripleseat, the leading web-based sales and event management technology solutions for restaurants, hotels, and unique venues, today announced an acquisition by Vista Equity Partners ("Vista"), a leading investment firm focused on enterprise software, data and technology-enabled businesses. Through the acquisition, Gather, already owned by Vista, will be merged with Tripleseat. The merger will bring together the sales and event…

Restaurants like to think that great food and ambiance are all that’s needed to sell their experience. However, getting that message across in the jungle of social media and online adverts can lead to a confused marketing and social approach. Follow these sensible, practical and accessible strategies to promote your eatery successfully: Location, Staff, Signature Dish The three things that will win any restaurant business are the keys to any good marketing. First, sell the location of the restaurant. Focus on local…