Browsing Tag

Retail Marketing

Audi of America Announces Tara Rush as Chief Marketing Officer

Rush will be the first woman to lead marketing at Audi of America Previously, Rush held the position of SVP, Chief Communications Officer Rush brings 20 years of consumer brand experience Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st. In this role, Rush will oversee brand strategy and be responsible for all U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. Most recently, Rush served as Chief…

Bluecore Taps Former CFO of Bloomberg Financial Products and Datto as It Gears up for Rapid Expansion

Technology Company Veteran Michelle McComb Joins the Retail Marketing Technology Company Following Its $50 Million Series D Funding Round and In Advance of Scaling AI Applications That will Lead Retail Into a Digital-First World Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, announced Michelle McComb as its new Chief Financial Officer (CFO). McComb joins Bluecore after serving as CFO of Bloomberg’s Financial Products…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

Manthan to Showcase Industry Leading AI-powered Solutions for Algorithmic Customer Experience at NRF 2020

Manthan, a leading AI-powered cloud analytics company, will showcase its industry leading Customer Data Platform, Retail Marketing & Merchandising, and AI-powered Hyper-Personalization Solutions at National Retail Federation (NRF) 2020: Retail's Big Show on January 12-14 at booth #5747, the Jacob K. Javits Convention Center, New York City. Manthan recently announced a strategic alliance with RichRelevance, a market leader in personalization and have set the path towards consolidating their category-leading businesses…

What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing

In an era where e-commerce and retail brands are competing against each other to gain consumer attention, Louis Vuitton has not only managed to survive and sustain but also pull a lucrative deal with one of the world's oldest and most well-known jewelry brand. World's leading France-based luxury retail group LVMH Moët Hennessy Louis Vuitton SE (“LVMH”),  and NY-based jewelers Tiffany & Co. have entered into a definitive agreement whereby LVMH will acquire Tiffany for $16.2 billion. This deal would place LVMH in the…

Movable Ink Launches Exchange Partner Marketplace

Movable Ink announced the launch of Movable Ink Exchange Partner Marketplace, a new marketplace of partner solutions and integrations. With Movable Ink Exchange, clients can explore and discover an extensive offering of partner integrations and solutions for next-best actions, loyalty, recommendations, user-generated content and more. The Movable Ink Exchange Partner Marketplace was launched with dozens of partners, including featured solutions from CrowdTwist, Pega, Phrasee, and SmarterHQ. Read More: Cloudinary Launches…

Customer Portfolios Shares Retail Holiday Shopping Trends

2018 Findings Guide Retail Marketing and Customer Experience for 2019 Holiday Shopping Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the results of its in-depth review of numerous retail clients during the 2018 holiday shopping period, helping marketers plan for the upcoming holiday season. “2018 holiday shopping trends during Thanksgiving week showed a significant increase from the previous year -- spread throughout…

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…

Sennheiser Selects Mullenlowe Group as Agency for Their Consumer Business

Audio Specialist Partners with Brand Agency in the fields of Global Marketing Strategy, Creative, Media Planning and Buying, and Retail Marketing Initiatives Audio specialist Sennheiser has selected MullenLowe Group as its global marketing communications agency of record for its consumer business. Together they will partner to energize Sennheiser’s brand momentum in core European markets, and to elevate brand visibility and consumer demand in North American markets. Sennheiser and MullenLowe Group will collaborate on…

dunnhumby Acquires Aptaris to Bolster Customer Data Science in Retail

dunnhumby's Latest Acquisition Powers More Effective, Efficient Pricing and Promotions Leveraging Dunnhumby’s Customer Data Science dunnhumby, a leading customer data science company, has announced it has acquired Aptaris Software, a leading enterprise marketing, and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with the only end-to-end promotions management platform in the market.…

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing platform, has announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available on the Magento Marketplace. Bluecore…

RedPoint Global Unveils RedPoint Accelerator™ For Retail

The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data RedPoint Global, a leading customer data platform and customer engagement technology provider, has announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their data and create a single customer view, while engaging with customers across digital and traditional touch points. RedPoint Accelerator is the only…

Zaius Integrates with Zendesk for 360-Degree View on Customer Experience

The Zaius-Zendesk Integration is the First B2C CRM-Customer Service Platform Integration for E-Commerce, Retail Marketers that Offers Data from Every Customer Engagement Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, has announced the immediate availability of its product integration with Zendesk. Recommended Read: Interview with Jaimie Buss, VP Sales, Americas, Zendesk By making customer support data available to marketers through…