Retention

In a world where every interaction can make or break a customer relationship, mapping the journey isn’t optional it’s foundational. Modern marketing is no longer about pushing messages; it’s about creating moments. And customer journey maps…
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Q2 2025 Quarterly Trends Report reveals shifts in platform dynamics, ad network dominance, and the rising importance of creative quality Singular, the mobile measurement partner (MMP) trusted by brands like Nike, Microsoft, and Rovio,…
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Understanding more about your B2B marketing funnel is essential for better customer acquisition and retention tactics. It helps navigate potential customers through phases from initial recognition to enduring loyalty, guaranteeing organized…
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With Sensor Tower data projecting that revenue from consumer apps will outpace gaming apps by 2026, it’s never been more important for app publishers to ensure they have robust monetization strategies in place across the most relevant…
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Storytelling has historically been the key element in effective marketing. It develops emotional bonds, enhances interaction, and transforms potential buyers into faithful clients. Nonetheless, adapting storytelling for contemporary…
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Engaging with a web page – for example, reading an article like this one – is a seemingly simple act that most of us take for granted. But what if you were one of the estimated 1.3 billion people worldwide who experience a significant…
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Customer activation and engagement platform company to enhance product and meet customer demand so brands can unlock the power of customer-driven experiences Cohora, a customer activation and engagement platform company that enables brands…
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Every company is making efforts to add value to its customers. They create value but eventually fail to sustain growth. Why does this happen? Let’s uncover the rough roads from customer value creation to value expansion. Engaging your…
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Businesses face unprecedented challenges in today's fiercely competitive market landscape, where consumer trust is the currency of success. Customer trust levels have plummeted to their lowest point since before the pandemic—only 50% of…
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Former Washington Post executive promoted to VP of Revenue role at brand lift measurement company Brand Metrics. Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces…
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Baruch Toledano, Vice President and GM of Digital Marketing Solutions at Similarweb chats about the state of martech and SEO in this MarTech Series Interview: _________ Welcome to this MarTech Series chat, Baruch: tell us about…
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There was a time when online marketing was straightforward, as the entire traffic originated from desktop computers. Nevertheless, technological development has influenced this case. Since your audience uses a range of devices to interact…
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The marketing world is replete with catchphrases and buzzwords that seem difficult to decipher often. However, knowing them is worthwhile when it comes to conveying your ideas and strategies to external stakeholders and peers. B2B…
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In this Q&A, Joyce Gordon, Head of Generative AI, Amperity chats about effective AI-powered marketing and why this relies on high-quality underlying data. What does AI-powered marketing using poor quality data look like? Let’s…
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Formerly, SaaS firms saw in-app chat as an optional feature rather than a must. However, in today's world, when consumers prioritise services differently, engaging directly with clients in real time is a must for success. In 2022, over…
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Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, welcomes Andy Byrne as its new Chief Revenue Officer. With over three decades of experience in driving revenue growth and operational…
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Accomplished customer experience leader with track record of driving industry-best gross retention rates joins leading digital conversations company LivePerson, the enterprise leader in digital customer conversations, announced the…
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Manu Mathew, CEO at Cohora catches up with MarTechSeries in this chat to talk about the latest trends driving B2B marketing: ___________ Welcome to this MarTech Series chat, Manu, tell us about yourself and more about Cohora. In the…
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Consumer products expert with mastery of operations Toluna, the leading global insights technology and panel provider, announced the appointment of Lucie Claire Vincent Ortiz to its Board of Directors. Lucie Claire will join the Board…
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Read about Siteimprove's latest generative AI features to Iterate.ai's new interplay app-coder in this week's martech highlight: ___________ Marketing Quote-of-the-Week! Programmatic ad tech enables marketers to more quickly and easily…
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