Browsing Tag

Revenue Generation

Outlier Analyzes More Data Sources to Identify Trends in Customer Behavior

New integrations unlock more valuable customer data for richer analysis With its automated business analysis (ABA) platform, Outlier discovers and elevates unexpected changes in consumer behavior, customer demographics and buying patterns. For marketers and business analysts, this means unexpected behavior tied to any campaign, program or customer behavior can be flagged quickly, reviewed and used to adjust strategy accordingly. The Outlier ABA platform enables data storytelling by automatically providing customers with…

OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…

Conga Unveils First Wave of Product Updates as Combined Company

All-new Conga strengthens product portfolio to help businesses of all sizes digitally transform commercial operations; shares vision at Reimagine 2020 Conga, the leader in digital transformation for commercial operations, announced new enhancements across its product suite, which helps organizations reach peak commercial performance by empowering them to move at the speed of their customers, increase agility in a dynamic market and tackle complexity with confidence. The company unveiled the updates at Reimagine 2020, its…

Building a B2B Marketing Budget for Uncertain Times

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

Skupos Launches on Clover App Market

Skupos empowers independent retailers using Clover to increase revenue, gain repeat customers, and streamline business operations Independent retail stores can now run their businesses smarter while simultaneously offering brand-funded programs, discounts, and promotions. Skupos, the platform that connects the convenience retail industry, has made its suite of point-of-sale (POS) solutions available to retailers with the integration on the Clover platform from Fiserv, Inc., a leading provider of financial technology…

Digital Media and Document Cloud Services are Adobe’s Strong Revenue Generation Centers

Adobe has announced its Q2 2020 revenue results. In the second quarter of fiscal year 2020 ending 29 May, the world’s leading digital media and most respected customer experience management company, Adobe has earned a quarterly revenue of $3.13 billion, out of which digital media made up for a lion share ($2.23 billion). Creative and Document Cloud segment continued to play their part as Adobe’s most preferred solutions, even as Digital Experience and Advertising Cloud have a good run in a very competitive territory. At…

Linqia Names Former AOL Head of US Sales as First Chief Revenue Officer

Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company Linqia, the leading influencer marketing company, announced the appointment of Tim Richards as the company’s first Chief Revenue Officer. Based in San Francisco, Richards will spearhead revenue-generation strategies and execution as Linqia enters its growth phase. “With extensive experience leading teams in hyper-competitive markets, we’re thrilled Tim is  joining our executive team as we further expand our offerings to meet…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

Threshold 360 and Simpleview Announce Strategic Partnership

Simpleview and Threshold 360 Announce Partnership To Deliver Engaging 360° Travel Experiences to Destination Marketing Organizations Simpleview, the global destination marketing industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies, and Threshold 360, a leading platform for 360 virtual tour creation & delivery in the Hospitality & Tourism industries, announced a new partnership to simplify delivery and integration of 360 content for Simpleview…

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked obvious questions. As a result, he was often perceived as not being “in the know” or not that bright. Ironically, he always solved the crime. As I carefully observe the ever-changing landscape of the marketing operations (MO) function, I must ask the most obvious question: Why doesn’t…