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      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
      • MarTech Interview with Steve Gershik, CMO at inRiver
        MarTech Interview with Steve Gershik, CMO at inRiver
      • MarTech Interview with Howard Brown, Founder and CEO at ringDNA
        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
    • Tech Bytes
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
      • TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
      • TechBytes with Joe Toscano, Founder and CVO (BEACON) and Darren Guarnaccia, Chief Product Officer (Crownpeak)
        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Revenue

Invoca Raises $56 Million to Help Marketers Turn Conversational Insights into Revenue
AI/ML, B2B Commerce

Invoca Raises $56 Million to Help Marketers Turn Conversational Insights into Revenue

The company is experiencing 75% year-over-year growth with blue-chip customers including Dish Network, Dignity Health, and U.S. Bank Invoca, the …

MTS Staff WriterOctober 17, 2019, 8:36 pmOctober 17, 2019 0 415
The Simple Marketing Strategy No Business Can Afford to Overlook in 2019
Guest Authors

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …

Andrew OziembloSeptember 17, 2019, 1:00 pmSeptember 12, 2019 3 870
4 Tips for Scaling Your Event Programs in the GDPR Era
Guest Authors

4 Tips for Scaling Your Event Programs in the GDPR Era

It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say …

Amy BaroneAugust 23, 2019, 5:00 pmAugust 22, 2019 1 1241
Account-Based Marketing: Flipping the Funnel to Fuel Success
Guest Authors

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align …

Fernando MendezAugust 21, 2019, 5:00 pmAugust 20, 2019 0 1124
How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins
Guest Authors

How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins

Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. …

Vladimir KuchkanovAugust 19, 2019, 1:00 pmAugust 14, 2019 0 828
Ineffective Data Management Badly Dent Business Opportunities, Cut into Revenue Opportunities
Customer Data Platforms, Data Management Platforms, Staff Writers

Ineffective Data Management Dents Business Opportunities, Cuts into Revenue Options

Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount …

Sudipto GhoshMarch 18, 2019, 5:00 pmMarch 18, 2019 0 1739
Facebook
Social

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise …

Nivedya VarmaAugust 11, 2018, 8:30 pmAugust 11, 2018 2 1650
Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface
B2B Data, CRM, Data Management Platforms

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, …

Sudipto GhoshAugust 7, 2018, 5:56 pmAugust 7, 2018 0 1459
Sales & Marketing

‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’

Lack of Martech Competency of the Wider Team Was a Barrier to Success Wipro Digital, the digital business unit of …

PRNewswireMay 30, 2018, 11:48 pmDecember 26, 2018 0 1001
SaaS
Marketing Automation, Marketing Clouds, Sales & Marketing, Staff Writers

Cloud Propulsion Makes SaaS Soar

SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business …

Abhinandan GhoshMay 3, 2018, 10:00 pmFebruary 9, 2019 0 4439
Aligning Marketing and Sales
Guest Authors

Want to Boost Revenue? Start by Aligning Marketing and Sales

It’s common knowledge that marketing and sales need to speak the same language and work together to make the most …

Anna FisherSeptember 1, 2017, 7:00 pmSeptember 1, 2017 0 3429

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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