Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount …
Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations
Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise …
Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface
Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, …
‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’
Lack of Martech Competency of the Wider Team Was a Barrier to Success Wipro Digital, the digital business unit of …
Cloud Propulsion Makes SaaS Soar
SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business …
Marie Hale of @revenue bags the MWiT Award for Media & Marketing
Industry Leaders From Chicago Came Together at MWiT to Celebrate the Accomplishments of Women in Technology The Midwest Women in Tech …
Want to Boost Revenue? Start by Aligning Marketing and Sales
It’s common knowledge that marketing and sales need to speak the same language and work together to make the most …