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Revenue

Shutterstock Has a New CEO – Stan Pavlovsky

Shutterstock has announced a new CEO. The leading online stock photography provider announced promoting their President and Chief Operations Officer Stan Pavlovsky to the CEO role. Shutterstock's founder Jon Oringer is exiting from his CEO position to a pivotal mentoring role to Stan. Stan Pavlovsky, Shutterstock's current President and Chief Operating Officer, will assume the CEO's role as of 1 April and will also join the Board at that time. Jon Oringer will be the Chairman of the Board. Founded in 2003, Shutterstock…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

Invoca Raises $56 Million to Help Marketers Turn Conversational Insights into Revenue

The company is experiencing 75% year-over-year growth with blue-chip customers including Dish Network, Dignity Health, and U.S. Bank Invoca, the leader in AI-powered call tracking and conversational analytics, announced it has raised $56 million in new capital, bringing the company's total financing to date to $116 million. The financing was led by existing investor Upfront Ventures and new investor H.I.G. Growth Partners, with participation from other investors including Accel and Morgan Stanley Alternative Investment…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

4 Tips for Scaling Your Event Programs in the GDPR Era

It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other Marketing channel). And now that brands can prove it, the fastest-growing companies are doubling down on this beloved Marketing channel and looking to scale and grow their event programs. But here’s the thing: there’s hosting more events, and then there’s streamlining and establishing your processes and systems to ensure you’re compliant with all data processes. If you want…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins

Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. 52% of weekly or monthly retail promos target customers that would have paid a full price. 72% of promos never break even. And yet, most retailers keep cutting prices and, by extension, killing their margins. Meanwhile, advanced brick-and-mortar retail businesses are trying out sophisticated pricing analysis software to find a balance between the beneficial price of a Product and their Sales goals. Why…

Ineffective Data Management Dents Business Opportunities, Cuts into Revenue Options

Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount of pressure on existing IT infrastructure. Bad data management has proved costlier than earlier estimated to such an extent that it could result in a "crippled" organization. According to a recent report, global businesses lose $2 million annually due to various data management challenges. As global organizations are scrambling to raise their data management proficiency, most of…

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant competition. Snapchat’s app has unexpectedly lost about 3 million users in the last quarter, thus adding fuel to the fire as investors are straining to figure where the social media app stands amidst ongoing competition with rival Instagram. Snapchat’s daily user numbers have gone down 1.5…

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, Zaius announced advanced customer segmentation functionality to drive more interaction-based revenue across channels. Zaius Segment Builder 2.0 carries new segmentation capabilities for creating relevant customized segments for advanced analytics and better audience targeting. A cutting-edge CRM technology, Segment Builder 2.0 showcases the fine balance of simplicity and powerful…

‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’

Lack of Martech Competency of the Wider Team Was a Barrier to Success Wipro Digital, the digital business unit of Wipro Limited, released a new study that indicates the growing importance of MarTech-related skills for marketing teams across the US and UK. However, the study also indicated that despite this growing emphasis on MarTech expertise, many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI. While the survey found that 75 percent of…

Cloud Propulsion Makes SaaS Soar

SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business information, leaving them with no scope to slow down or surge ahead. Testimony to this stalemate is that almost 90% of all data available for business purposes was generated in the last couple of years. As a result, we find the cloud industry undergoing a revolution. SaaS models are now an established technology across most organizational functions including finance, marketing and…

Want to Boost Revenue? Start by Aligning Marketing and Sales

It’s common knowledge that marketing and sales need to speak the same language and work together to make the most of revenue opportunities. But knowing and doing are two different things, and syncing up can seem complex. Here’s a simple way to coordinate efforts to drive growth. You know the story well: Marketing and sales teams must align for a slew of reasons. Collaboration is essential for enabling everything from streamlined processes to lead management to personalized content for marketing and outreach. However,…