Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
4 Tips for Scaling Your Event Programs in the GDPR Era
It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say …
Account-Based Marketing: Flipping the Funnel to Fuel Success
Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align …
How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins
Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. …
Ineffective Data Management Dents Business Opportunities, Cuts into Revenue Options
Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount …
Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations
Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise …
Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface
Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, …
‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’
Lack of Martech Competency of the Wider Team Was a Barrier to Success Wipro Digital, the digital business unit of …
Cloud Propulsion Makes SaaS Soar
SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business …
Want to Boost Revenue? Start by Aligning Marketing and Sales
It’s common knowledge that marketing and sales need to speak the same language and work together to make the most …