Roku, Inc. announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan …
Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform
Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables …
Roku Introduces New Analytics and Planning Tools for OTT Advertisers
ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool …
New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns
Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience …
Roku Devices Can Now Interact with Amazon Alexa
Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. …
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement
Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming …
Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers
Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way …
Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms
Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and …
Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
Conviva Measures Explosive Growth in Streaming Video on the Internet
Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile …
Conviva Measures Explosive Growth in Streaming Video on the Internet
Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile …
OTT Explosion Provides Safe Platform For Marketers
The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of …
Harmonic Appoints David Krall to its Board of Directors
David Krall Most Recently Served as the Strategic Advisor to Roku Inc Harmonic, the worldwide leader in video delivery and …