Roku

New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure to every stage of the shopping journey for the first time Cox Automotive and Roku announce they will pair industry-leading data…
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Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Smart AdServer, Xandr, Google AdExchange as top ad platforms based on CTV open…
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Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study…
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LocalsTV App is now available on AppleTV and Roku, allowing users to enjoy content anywhere Rumble, the video sharing platform, announced the next-generation TV app of its subscription-based community platform, Locals. The LocalsTV app is…
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Technology, powered by a blend of AI and manual reviews by educators, reveals ~400 likely child-directed apps with programmatic ads across Roku and Amazon Fire TV, all of which share location information with advertisers and/or data…
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Roku begins year with new milestone in active accounts and highest-ever streaming hours as more viewers move to streaming Roku, Inc. announced that the number of global active accounts now exceeds 70 million. Active accounts as of Q4…
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The launch of new streaming platform, TEMPO+, showcases the network's Caribbean lifestyle content in an all-new way TVCoins has announced its partnership with TEMPO Networks, the latest channel to leverage the company's white-label video…
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DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organization Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party…
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Zype Solutions Enable WMX to Create, Distribute and Monetize 24/7 Ad-supported Linear Streams for CTV Audiences Leading video API and infrastructure platform, Zype, has successfully helped WMX (Warner Music Experience) launch multiple…
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Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q3 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index…
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Creative AI startup Waymark accelerates video ad creation for broadcast and OTT platforms. Waymark, a pioneer in using artificial intelligence to speed up and scale up video production, today announced the inclusion of its platform…
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Pixalate's Connected TV (CTV) Ad Fraud Series for October 2022 reveals that none of the most impacted apps on Roku had an app "spoofing" rate of over 30% for the first time since the series started in July. Pixalate, the market-leading…
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Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices Pixalate, the market-leading fraud protection, privacy, and…
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Content creators earn more - Ads more relevant to viewers Streemfire, a free TV network by creators,  announced ahead of the Web Summit 2022 Conference the introduction of programmatic video advertising into their TV channels allowing…
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ODK Media, Inc., an independent International media group, announced a massive roll-out of CTV apps for OnDemandKorea, the largest Korean streaming service in North America: viewers can access content across all the largest Connected TV…
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Internet advertising has long been dominated by Big Tech companies like Google and Facebook, leaving brands at the mercy of the policies and power of large organizations. This puts companies in an undesirable position, especially when you…
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Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE  Nielsen announced that Roku, America's No. 1 TV streaming…
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-Industry Veteran Charlie Collier Joins Company as President, Roku Media -Mustafa Ozgen Named President, Devices -Gidon Katz Named President, Consumer Experience Roku, Inc. announced that three senior executives have been…
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Updates to the Roku OS span Audio, Voice, and Content Discovery, with features like Continue Watching, a platform-wide Save List, The Buzz, and more Roku, Inc. announced the latest enhancements coming to Roku’s operating system,…
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Conviva’s Q2 2022 State of Streaming Report Details Streaming Growth by Region, Device Preferences and Streaming Quality Around the World Conviva, the global streaming analytics platform, released the results of its quarterly State…
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