Browsing Tag

Roku

Roku Launches Advertising Brand Studio Ahead of TV Upfronts

Roku, Inc., today announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Marketing Technology News: Winshuttle’s SmartTemplate Pro Streamlines Data Creation and Management for EnterWorks Users “The shift to TV streaming has accelerated and leading advertisers are going beyond the 30-second ad” The advertising brand studio will help marketers go beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar,…

Roku and Nielsen Announce Strategic Alliance

Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers Nielsen and Roku Will Expand Traditional TV and TV Streaming Coverage Across Roku’s Platform to Help Standardize Cross-Media Measurement Roku, Inc.,  and Nielsen,  today announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market. Roku has entered into an agreement to acquire…

Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown

Roku has released fourth quarter and fiscal year 2020 results. The pioneer in CTV organized a conference call to announce their Q4 financial results for the period ending 31 December 2020. The call was attended by Anthony Wood, Roku's founder and CEO; Steve Louden, our CFO; and Scott Rosenberg, senior vice president, general manager of CTV Platform business. As the leading streaming to TV platform in the U.S., Roku has played an important role in the existing US-centric TV ecosystem. It has been on top of its CTV game,…

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV top 500 Apps Have app-ads.txt

80% of the top 500 Roku apps and 62% of the top 500 Fire TV apps had app-ads.txt by the end of 2020 (top apps based on number of programmatic ads sold, as measured by Pixalate) Pixalate, a global ad fraud intelligence and marketing compliance platform, released the industry's first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel…

Conviva Q4 2020 Report: Smart TV Market and Big Screens Dominated Streaming Service

Quarterly State of Streaming Report Shows Streaming Ad Resurgence, Falling Social Engagement Rates and Audiences Migrating to YouTube Conviva, the intelligence cloud for streaming media, released its State of Streaming report for Q4 2020, showing a 44% increase in time spent streaming this quarter as compared to Q4 2019 – punctuating a significant year for the streaming industry. Big screens captured more than 75% of all viewing time in Q4, led by Roku with a 31% share of all TV viewing and followed by Amazon Fire TV (19%)…

iMedia Brands’ Float Left Interactive Partners with 24i to Deliver Leading OTT Solutions for Roku

iMedia Brands, Inc. announces its subsidiary, Float Left Interactive (Float Left) and streaming video experience specialists 24i will partner to leverage the power of Float Left OTT technology to offer advanced applications on Roku, one of the leading connected TV devices. Float Left has over a decade of experience in the OTT space, having served as Roku's first development partner and as a Roku Preferred Developer today. Over the years, Float Left’s native codebase has evolved immensely with the growing industry. What…

Philco and Roku Launch Philco Roku TV Lineup in Brazil

New lineup offers four models, including 50-inch and 58-inch 4K Philco Roku TV models Roku, Inc. and Philco announced a new partnership that will bring the Philco Roku TV models to consumers in Brazil. The new Philco Roku TV models bring affordable streaming through four screen sizes including 32-inch, 42-inch, 50-inch and 58-inch Philco Roku TV models. The 50-inch 4K Ultra HD is already available for purchase online. “We are excited to partner with Philco to introduce the new lineup of Philco Roku TVs to consumers…

Roku Acquires Quibi’s Global Content Distribution Rights

The Roku Channel to Gain Exclusive Original Programming Featuring Biggest Names in Entertainment Roku, Inc. announced that The Roku Channel will become the exclusive place to stream more than 75 premium shows and documentaries that Quibi created in conjunction with Hollywood’s leading studios and production companies. Roku acquired the exclusive global distribution rights to Quibi’s award-winning shows and will make the content available for free on an ad-supported basis in 2021 to all Roku users. “Quibi championed…

Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and More

Sycamore Entertainment Group, Inc. (SEGI) is pleased to announce the launch of SEGI TV, a new streaming network that will reach more than 100M U.S household televisions and 200M users via OTT (Over The Top) and mobile devices. SEGI TV will offer its viewers premium, mainstream and exclusive content via Advertising Video On Demand (AVOD). Including diversity, equality, sports, climate change and other multicultural subject matter. Content acquisition will be aided by partnerships with Vuulr and Rights Trade, both leading…

Cinedigm Launching Whistle TV Streaming Channel on the Roku Channel

Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form, and Vertical Networks, announced their OTT channel Whistle TV is coming to Roku in partnership with Cinedigm. The Roku Channel, the home of free and premium entertainment on the Roku platform, is the latest to offer Whistle TV’s sports lifestyle and entertainment network, expanding their distribution that currently includes Peacock, Samsung TV Plus, Vizio SmartCast, and Sinclair Broadcast Group’s STIRR. Marketing Technology…

Comcast Planning to Team Up With Walmart to Develop and Distribute Smart TVs

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…

Survey: Americans Plan to Spend More on Gifts This Year and Now Spend More Time Streaming

Survey Reveals Dramatic Impact of Pandemic on Consumer Holiday Shopping Priorities and Content Consumption Roku, Inc. announced findings from its 2020 Holiday Consumer Shopping study in partnership with The Harris Poll, offering new insights into the rapidly evolving U.S. consumer shopping landscape as the country heads towards its first holiday season since the COVID-19 pandemic started. The findings of the survey of more than 2,000 U.S. adults also offers a deep look at consumers’ shopping priorities and their shifting…

Roku OS 9.4 Provides New Ways to Access Content, More Voice Options & Customizations

Roku, Inc. announced Roku OS 9.4 will start rolling out to Roku devices in the coming weeks. Roku OS 9.4 offers customers new ways to access content quickly and a range of performance enhancements. The Roku Channel is adding more ways to access all-in-one entertainment via a new dedicated mobile app for iOS and Android smartphones available in the coming weeks. Additionally, Roku announced a new streaming player line up in another announcement. "The Roku OS allows consumers to easily get to the content they want…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Hallmark Christmas Movie Fans: Frndly TV Has a Plan to Keep Your Christmas Spirit Year-Round

Frndly TV includes 15 live TV channels including all 3 Hallmark Channels, UPtv, INSP, The Weather Channel, GSN, and more starting at only $5.99/mo. Frndly TV is the only live TV service, including cable TV, that offers its customers the ability to keep all 130+ 'Christmas in July' movies through Christmas 2020 without worrying about running out of DVR space Available on Roku, Amazon Fire, Chromecast, Apple TV, iOS and Android mobile apps Frndly TV, the first-ever live and on-demand TV streaming service tailored…

MagellanTV, Documentary Streaming Service, Announces “Travel the World from Home”

Special programming initiative engages viewers without the need for an airline ticket MagellanTV, a global ad-free streaming video subscription service, is bringing the world to your living room with a new series of over 50 premium documentaries to delight, excite and satisfy the inner travel bug that has been suppressed for too long. Just as the U.S. starts to open back up, it's time to spread your wings with engaging playlists that include: Destination North America, Destination Europe, Destination Asia, Wildest…

Roku Announces New Shopper Data Program Kroger Named Launch Partner

America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV advertising more effective Roku, Inc. announced that the company launched a new shopper data program to make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing (KPM) plans to join the program as the launch partner to build first-to-market targeting and attribution tools for streaming TV. A completion of the integration will give marketers…

Roku Unveils OneView Ad Platform

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S. As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to…

Howard Stern Announces Free Access To Full SiriusXM Premier Streaming Service Through May 15

With millions currently staying home, SiriusXM opens access in North America via the SiriusXM app and at SiriusXM.com/streamfree Announcement made by Howard Stern broadcasting from his home Featuring 300+ channels of news and information, entertainment, escape, and companionship across ad-free music channels, plus channels of live news, faith-based content, comedy, sports talk, politics, and on demand content New #StayHome Radio channel brings happy, feel-good music The Billy Joel Channel and Dave Matthews Band Radio…