ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool …
New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns
Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience …
Roku Devices Can Now Interact with Amazon Alexa
Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. …
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement
Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming …
Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers
Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way …
Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms
Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and …
Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
Conviva Measures Explosive Growth in Streaming Video on the Internet
Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile …
Conviva Measures Explosive Growth in Streaming Video on the Internet
Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile …
OTT Explosion Provides Safe Platform For Marketers
The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of …
Harmonic Appoints David Krall to its Board of Directors
David Krall Most Recently Served as the Strategic Advisor to Roku Inc Harmonic, the worldwide leader in video delivery and …
Swrve Extends Leading Mobile Customer Interaction Platform to Support Streaming Video and OTT TV Platforms
Streaming Video-On-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue, and Retention Across All Their Platforms …
Beachfront Media Data Proves Massive Uptick in Connected TV Usage, Strong Advertiser Metrics
OTT No Longer Limited To Just Netflix And Hulu, According to New Data Published By Beachfront Media Beachfront Media, the …