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Roku Unveils OneView Ad Platform

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S. As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to…

Howard Stern Announces Free Access To Full SiriusXM Premier Streaming Service Through May 15

With millions currently staying home, SiriusXM opens access in North America via the SiriusXM app and at SiriusXM.com/streamfree Announcement made by Howard Stern broadcasting from his home Featuring 300+ channels of news and information, entertainment, escape, and companionship across ad-free music channels, plus channels of live news, faith-based content, comedy, sports talk, politics, and on demand content New #StayHome Radio channel brings happy, feel-good music The Billy Joel Channel and Dave Matthews Band Radio…

New Research Shows Connected TV Landscape Is Shifting Away From Paid Subscriptions

Consumers are ready for ad-supported streaming so they won't need to pay for as many services Apple TV, Roku, Chromecast, oh my! Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), the global leader in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription…

Newsmax Launches New Cloud TV Service, Powered by Kaltura TV Platform

News channel launches new Cloud TV apps for Apple TV, Roku, Android and iOS devices Kaltura, the leading video technology provider, announced that Newsmax, a leading US-based media company focused on news content, has launched a new Cloud TV service, available on a wide range of devices, including Apple TV, Roku, Android and iOS devices. “OTT is no longer an afterthought or experiment that select broadcasters, media companies and service providers are dabbling in - it’s the future of TV, and the obvious move for…

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

Tubi to Launch in Mexico With Strategic Partner TV Azteca

World’s Largest Free AD-Supported Video on Demand (AVOD) Service Enters Deal to Launch a Localized Spanish-Language App This Year With One of the Largest Media Companies Tubi, the world’s largest free ad-supported video on demand (AVOD) service, announced it will expand its service into Mexico later this year in collaboration with TV Azteca, one of the two largest producers of Spanish-language television programming in the world. As part of the deal, TV Azteca will offer advertising sales for Tubi in Mexico and promote…

Roku Announces “Roku TV Ready” Program; Denon and TCL North America to Launch First Products

New Home Entertainment Program Enables Third-Party Consumer Electronics Products to Work Seamlessly with Roku TV models Giving Consumers Incredible Ease of Use Roku, Inc. announced Roku TV™ Ready, a new program that allows consumer electronics companies to partner with Roku to help their products work seamlessly with Roku TV for an incredible home entertainment experience. The first partners under the program are TCL North America and Sound United, parent company to Denon, Polk Audio, Marantz, Definitive Technology and…

Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico

New 32, 50 and 55 inch models available exclusively at Walmart stores in Mexico starting at $3,499 pesos Walmart and Roku, Inc. announced the launch of the new Atvio Roku TV lineup of smart TVs, exclusively available in Walmart stores in Mexico. Atvio Roku TVs will offer consumers a smart TV experience that is easy to use so they can enjoy streaming entertainment at an affordable price. Atvio Roku TV models will be available in the upcoming weeks and will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,…

Plex Launches Ad-Supported Video on Demand on Every Continent, Delivering Free Streaming of Thousands of Movies and TV Shows On Any Device…

Plex, the global streaming media company that brings your favorite content together in the highest-rated OTT video app, today announced its global ad-supported video on demand (AVOD) offering is now available, making it the most widely available AVOD offering in the industry, reaching users in more than 200 countries. The free service brings thousands of Oscar-winning movies, cult classic favorites, documentaries, popular TV shows, and more to media lovers on every continent, accessible via almost any device, with…

Sourcepoint Announces Launch of OTT Compliance Solution

Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its ‘Consent Everywhere’ commitment  Sourcepoint, the compliance platform for the digital advertising ecosystem, has launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within over-the-top (OTT) and connected TV (CTV) environments. As part of its ‘Consent Everywhere’ commitment, Sourcepoint’s OTT support allows streaming media companies to capture privacy preferences to comply…

Roku Completes dataxu Acquisition

Roku, Inc. announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. “This acquisition reinforces our already strong position in the OTT ad space” Announced on Oct. 22, the acquisition of dataxu provides Roku with a DSP, device graph technology, and analytics platform and is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. Marketing Technology News: Astute Business Solutions Appoints…

Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform

Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns

Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform. With a seamless activation for programmatic ad buying and access to Roku ad inventory, marketers can better scale their campaigns, manage frequency and more effectively measure success on OTT. “Adobe…

Roku Devices Can Now Interact with Amazon Alexa

Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. Roku streaming player and Roku TV owners in the US can now control their Roku devices using Alexa. The new voice control compatibility further expands the flexibility and choice for how consumers control their Roku devices and get to their entertainment quickly. “Consumers often have multiple voice ecosystems in their homes. By allowing our customers to choose Alexa, in addition to Roku voice…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement

Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need.  Leading Mobile Marketing Automation company, Swrve has announced the release of Swrve 3.0. Swrve 3.0 is an entirely new platform that reimagines how marketers know and…

Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers. Roku has extensive insights into its millions of OTT streamers, and offers the ability to precisely target specific…

Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…