Browsing Tag

Saas

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

Urban Airship Expands Senior Leadership Team with VP Appointments for Sales and Product Marketing

Urban Airship Bolsters Product Management Team with Proven Executives from Enterprise Software Leaders Today, leading customer engagement company Urban Airship, announced two senior leadership appointments including Jessica Mattson as vice president of sales, Americas, and Simone Kriz as vice president of product marketing. Mattson will lead the rapid expansion of Urban Airship’s sales team and drive exceptional end-to-end customer experiences with high business value. She will report to Eric Holmen, SVP of worldwide…

Agility CMS Kicks Off Massive Transformation, Sells Entire Professional Services Division and Focuses 100% on its Cloud Platform and Partner…

This Is the First of a Number of Announcements Leading up to the Rebirth of Agility in Early 2019. It's Time for the CMS Industry to Be Reinvented Agility Inc, a cloud-based Software-as-a-Service platform offering Content Management, Ecommerce, Ticketing and Personalization, in a move intended to grow and nurture their list of implementation partners, has announced the sale of their professional services division to IMC Business Architecture, IMCBA.com. IMC is Agility's largest Implementation Partner and has provided a…

Brainshark and Playboox Partner to Optimize Sales Enablement Time-To-Impact

With Brainshark's Sales Readiness Technologies and Playboox's Sales Process Execution Solutions, Organizations Can Better Prepare Their Teams for Repeatable Sales Success Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, and Playboox, a sales enablement consultancy and software company, announced a strategic partnership. With the companies' combined capabilities and expertise, enterprise sales organizations can expedite and improve sales team readiness, drive performance gains and…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement

Freshworks Launches Unified Marketplace Platform - the SaaS Industry’s First Fully-Integrated Customer Engagement Platform Today, Freshworks has announced the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information.  In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click. Currently, Freshworks is a leading provider of…

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

 S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. DMEXCO, a globally-recognized tradeshow that brings together key players in the digital business, marketing technology, and innovation, will be taking place on 12-13 September 2018, in Cologne, Germany. S4M is committed to…

Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster

Company Announces 180+ Expansion Deals Closed, 70 Percent Increase in Average New Deal Size, Opens New San Francisco HQ Periscope Data, the world's leading analytics platform for data professionals, announced a series of technology investments, partnerships and clients in 2018 to add to their growing footprint in the analytics market. Periscope Data works with companies across the most innovative industries including Transportation/Logistics, SaaS, Media & Entertainment, Finance and Healthcare/Tech, and these…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

inRiver Names Steve Gershik as Chief Marketing Officer

Industry Veteran Tasked to Drive Innovation Across Growing Organization inRiver, the leading provider of SaaS product information management (PIM) solutions, announced the appointment of Steve Gershik as Chief Marketing Officer. Gershik will lead the global marketing organization at inRiver and will help drive marketing innovation and growth as the company enters new geographies and markets to serve their growing customer base. Gershik has played integral roles in successful start-up organizations including Nuance…

Machine Learning-Enabled Sales Research Assistant, Zymewire, Among Latest Cohort to Graduate Toronto’s Creative Destruction Lab

Currently Supporting Contract Service Companies in Pharma/Biotech, the Canadian Startup Looks to Quickly Accelerate Growth and Expand Team Size Zymewire, a SaaS company developing machine learning-based solutions for commercial teams, announced their graduation from the 2017/2018 Artificial Intelligence stream of the Creative Destruction Lab (CDL) program at the University of Toronto’s Rotman School of Management. Zymewire uses deep learning to create insights about any company, identifying what they have done in the past,…

TapClicks Shortlisted for 2018 SaaS Awards

International Software Program Announces Finalists TapClicks is a finalist in the 2018 Software-as-a-Service Awards Program in three categories: Best SaaS Product for Business Intelligence or Analytics, Best UX/UI/Design in a SaaS Product, and Best SaaS Product for Sales / Marketing. With awards for excellence and innovation in SaaS, the Software-as-a-Service Awards Program accepts entries worldwide, including the US, Canada, Australasia, UK, and EMEA. The SaaS Awards program is now in its third year of recognizing…

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s Largest TV Data Set -Closed-Loop Attribution for TV Ads at Both a National and Local Level TV data company Alphonso  introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV…

SpringCM Enters DocuSign’s Brood to Rejuvenate Contract Lifecycle Management Software Industry

DocuSign Signs Definitive Agreement to Acquire SpringCM and Accelerates Vision to Automate Contract Lifecycle Management As part of its vision to modernize companies’ Systems of Agreement (SofA), DocuSign Inc. has announced that it has signed a definitive agreement to acquire SpringCM, a leading cloud-based document generation and contract lifecycle management software company based in Chicago. DocuSign recently went public to further broaden its vision to automate contract lifecycle management. With the addition of…

IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success

IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announces the appointment of Francesca Cruz to Vice President of SaaS Customer Success, effective immediately. IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success The appointment of Ms. Cruz to the role follows the recent close of the acquisition of TapInfluence. Ms. Cruz will lead the team responsible for ensuring the successful adoption and marketplace utilization of…

Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software

EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies Each organization works with its own set of indefinite data and content that could be managed efficiently and productively as a valuable enterprise asset. The Enterprise Information Management (EIM) software can be explained as a set of business processes, disciplines and practices used to manage the information created from an organization’s data. It can best be…

SaaS and Technology Industry Revenue Acceleration Expert Jeff Loeb Joins Chief Outsiders’ Northeast Group

"Executives-As-A-Service” Firm Welcomes CMO Specializing in High-Velocity Demand Generation for SaaS and Growth Companies Chief Outsiders, one of the nation’s fastest-growing management consulting firms, has announced the addition of digital marketing and go-to-market strategy specialist Jeff Loeb to its team of fractional CMOs. Drawing from more than 20 years of SaaS, software, technology, and cloud expertise wielded within organizations ranging from start-ups to the Global 2000, Loeb partners with emerging company and…

For Retailers, the Time for Digital Migration Is Now

Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new trends and tailor their customer experiences towards a more digitally-savvy target market. According to the MIT Center for Digital Business, companies that have migrated online are 26% more profitable than their competitors. When we look at the history of retail, we see a shift in the way traditional retailers operate. The birth of online shopping and AI has impacted the way retailers communicate and sell to their…

High Alpha Scoops $100 Million Funding to Grow its Venture Studio Portfolio

Launches High Alpha Studio II and High Alpha Capital II Marking the Beginning of Next-Generation Wave for High-Speed Tech Innovation in Martech and Sales Tech It's an exciting Monday! Today, a leading venture studio that has launched numerous MarTech and Sales Tech companies announced its latest funding round. High Alpha raised $100 million to race ahead in the tech innovation game, fueling the next-generation wave for enterprise software making and SaaS launches. With the latest funding round, High Alpha becomes one of the…