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One Identity and Ping Identity Join Forces to Provide Customers with Best-in-Class Identity-Centric Security

Brings together two of the industry’s most innovative platforms in identity security to enable secure use of increasingly common hybrid cloud deployment model Unites access management from Ping and identity administration and governance from One Identity to enable organizations to grant the right employees the right access, to the right resources, at the right time Enables stronger security and control over applications and services across on-premises, cloud and hybrid environments One Identity, a proven leader in…

Juice Analytics Launches Next-Generation Data Reporting Platform “Juicebox” in Beta

Juice offers free access to web-based report generation solution to replace “flat, boring” spreadsheets and PowerPoint Juice Analytics, a data visualization company, announced the launch of the beta program for Juicebox, an innovative SaaS platform for interactive data reporting. Juicebox is an easy-to-use tool for business users to turn static spreadsheets into attractive, interactive reports that guide audiences to action. The new beta version of Juicebox now enables any user to create sophisticated reports that…

RudderStack Launches New SaaS Version Of Its Customer Data Platform

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer’s  Virtual Private Cloud (VPC) or RudderStack’s VPC. They can also choose to run RudderStack’s free open source version or…

Vendasta and Google My Business Partner to Help SMBs Get Found Fast

Vendasta is proud to announce it has been named a Featured Partner by Google My Business (GMB). The company received the status for accurately and efficiently claiming GMB listings on behalf of its partners’ small and medium business clients. Marketing Technology News: Adobe Named a Leader in Gartner 2020 Magic Quadrant for Personalization Engines Through the Vendasta service, partners avoid the toil of contacting individual businesses to track verification numbers by phone or email, allowing SMBs to more quickly…

Aprimo Appoints Erik Huddleston as New Chief Executive Officer

Veteran tech executive takes over leadership of Aprimo to drive continued innovation and global growth Aprimo, a leading provider of digital solutions for content, operations and planning, announced the appointment of Erik Huddleston as its new Chief Executive Officer. Erik is a veteran tech executive with 20 years' experience who most recently served as President of Cision, a cloud-based communications and PR firm, where he oversaw North American sales, global marketing, product, and development. Erik will draw on his…

Ceros Announces $100 Million Strategic Investment Led by Sumeru Equity Partners

Partnership with SaaS leader continues its focus on using experiential content to help brands unlock their creative potential Ceros, an interactive SaaS design platform, announced a strategic investment from Sumeru Equity Partners (SEP), a growth-focused technology investment firm based in the San Francisco area, to continue its momentum as a leader in digital content creation. Management and existing investors participated in the $100 million investment. Additional terms of the transaction were not disclosed. Ceros is a…

CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position

CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News - Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months,…

LiveChat Adds Text Messages Integration to Its Customer Service Platform

LiveChat Software, a provider of a SaaS-based suite of products for managing business communication, now allows brands to send and receive text messages while contacting their customers through its chat software. The new solution combines LiveChat’s technology with the features of Twilio. Although people have different preferences when it comes to communication with businesses, the trend for using messaging platforms within customer service has increased over recent years. In addition to popular applications like Facebook…

Escalated.io Launches Anti-Malvertising Service To Stop Malicious Ads In Real Time

Escalated.io recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opportunities, sever the user experience, and taints the overall client-company…

MarTech Interview with Roy Lindemann, CMO at ReadSpeaker

"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs." Tell us about your role and the journey into tech before joining ReadSpeaker? I joined ReadSpeaker in 2004 as cofounder and Managing Director of France and French Territories before I became CMO in 2008. Prior to my roles at ReadSpeaker, I worked as the General Manager at MTV and Game One from 1995 to 2004, where I managed a team of 70…

Sitecore Leverages AI for Smarter Management of Images and Video, Reduces Content Creation Pressure

Company streamlines content lifecycle management, announces CHILI publisher integration and releases Javascript software development kit for third-party solutions Sitecore, the global leader in digital experience management software, released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Brands today manage thousands of digital assets to create engaging digital experiences for their customers. Leading…

autoRetouch Launches To Revolutionize Image Editing For Fashion Products

autoRetouch - the first end-to-end, automated image processing platform - launched its Open Beta phase. Powered by AI, the company currently offers a Software as a Service (SaaS) platform for automated bulk-processing of Fashion product images. Users create an account on the autoRetouch website and are able to try the service for free with up to 10 images. To process additional images they buy credits on a pay-as-you-go basis. The price to process one image is €0.10. The service is designed around the concept of…

Focus on Countries to Expand Your Reach

Defining the Country of an affiliate site is not as easy as it would appear at first glance. While it may be obvious in some instances – in many others there are a variety of factors that can make that more tricky. Publisher Discovery (PD) have been working on this issue for a while. That’s partly because it is one of the most requested refinements from existing users of the SaaS affiliate recruitment platform; it’s also a key enabler for drilling down from a broad view to the most relevant potential partnerships.…

BigID Appoints CMO To Expand Global Presence and Accelerate Demand Gen

Former Automation Anywhere and ServiceNow exec, Scott Mersy, joins BigID to lead global marketing and GTM strategy BigID, the leading data discovery and intelligence platform for privacy, protection, and perspective, announced Scott Mersy as its new Chief Marketing Officer. He brings over two decades of cloud, SaaS and enterprise tech experience in digital marketing, website and product marketing, demand generation and sales development. Marketing Technology News: Zendesk Commended by Frost & Sullivan for Its…

ON24 Adds Silicon Valley Veteran Denise Persson to its Board of Directors

Snowflake CMO brings track record of rapid SaaS revenue growth to the company ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences, announced that transformative marketing leader Denise Persson has joined its Board of Directors. Persson is the CMO of the cloud data platform company, Snowflake, where she has steered their fast-growth trajectory for the past four years. Her leadership builds on a history of creating category-defining brands, including…

Vonage Appoints Tien Tzuo to Board of Directors

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced it has appointed Tien Tzuo to the Company's Board of Directors as an independent director. Mr. Tzuo is the Founder, Chairman and CEO of Zuora, an enterprise software company, and a respected thought leader in the software-as-a-service (SaaS) industry. "We are thrilled to welcome Tien to Vonage. He brings a wealth of enterprise SaaS experience and subscription-based services expertise that will be…

ProStar Hires Matthew Breman as VP of Marketing

ProStar announced that the company has hired Matthew Breman as the company’s new Vice President of Marketing. Mr. Breman will be responsible for managing critical marketing strategies for ProStar, including ProStar’s cloud and mobile Precision Mapping Solutions. The addition of Mr. Breman to the ProStar team will be crucial to accomplishing the company’s vision, growth, and success. Marketing Technology News: Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View ProStar CEO Page Tucker…

SocialChorus Announces $100 Million Investment Led By Sumeru Equity Partners

New Partnership Focused on Growth and Product Investment to Further SaaS Leadership in Workforce Communications and Unify the Digital Workplace SocialChorus, the leader in workforce communications SaaS, announced that SumeruEquity Partners (SEP) — a growth-focused technology investment firm — along with existing investors, has led a $100 million investment in the company to accelerate growth and product innovation. Additional terms of the transaction were not disclosed. The investment will enable SocialChorus to…

Centro Unveils Technology to Improve Campaign Management Across Walled Gardens

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Centro, a global provider of advertising technology, released a first-of-its-kind product to log and track campaign optimizations made on software-as-a-service (SaaS) advertising platforms—even within walled gardens. Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Optimization logs are vital for synchronizing teams,…

Banzai Appoints Kurt Bilafer as Chief Revenue Officer

Veteran CRO to Spearhead Customer Success, Sales, Marketing for Event Marketing Automation Leader Banzai, a leading SaaS marketing automation provider, announced that it has named Kurt J. Bilafer as Chief Revenue Officer. Mr. Bilafer is now responsible for leading Banzai’s global sales and marketing functions, as well as channel partner programs. With over 25 years of experience, Mr. Bilafer has held a number of sales and marketing roles at Amazon, SAP, WePay & PwC.  Mr. Bilafer has started a number of companies,…