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IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success

IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announces the appointment of Francesca Cruz to Vice President of SaaS Customer Success, effective immediately. IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success The appointment of Ms. Cruz to the role follows the recent close of the acquisition of TapInfluence. Ms. Cruz will lead the team responsible for ensuring the successful adoption and marketplace utilization of…

Why Companies Should Consider Investing in Enterprise Information Management (EIM) Software

EIM Software Platforms Have Advanced Progressively to Capture All the Key Points Which Enterprises Face While Developing Their Information Management Strategies Each organization works with its own set of indefinite data and content that could be managed efficiently and productively as a valuable enterprise asset. The Enterprise Information Management (EIM) software can be explained as a set of business processes, disciplines and practices used to manage the information created from an organization’s data. It can best be…

SaaS and Technology Industry Revenue Acceleration Expert Jeff Loeb Joins Chief Outsiders’ Northeast Group

"Executives-As-A-Service” Firm Welcomes CMO Specializing in High-Velocity Demand Generation for SaaS and Growth Companies Chief Outsiders, one of the nation’s fastest-growing management consulting firms, has announced the addition of digital marketing and go-to-market strategy specialist Jeff Loeb to its team of fractional CMOs. Drawing from more than 20 years of SaaS, software, technology, and cloud expertise wielded within organizations ranging from start-ups to the Global 2000, Loeb partners with emerging company and…

For Retailers, the Time for Digital Migration Is Now

Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new trends and tailor their customer experiences towards a more digitally-savvy target market. According to the MIT Center for Digital Business, companies that have migrated online are 26% more profitable than their competitors. When we look at the history of retail, we see a shift in the way traditional retailers operate. The birth of online shopping and AI has impacted the way retailers communicate and sell to their…

High Alpha Scoops $100 Million Funding to Grow its Venture Studio Portfolio

Launches High Alpha Studio II and High Alpha Capital II Marking the Beginning of Next-Generation Wave for High-Speed Tech Innovation in Martech and Sales Tech It's an exciting Monday! Today, a leading venture studio that has launched numerous MarTech and Sales Tech companies announced its latest funding round. High Alpha raised $100 million to race ahead in the tech innovation game, fueling the next-generation wave for enterprise software making and SaaS launches. With the latest funding round, High Alpha becomes one of the…

An Inspiring Tale from A Woman in Tech

Conductor’s New CTO Neetu Rajpal Narrates Her Story as a Woman in Tech and About Building Software for the Future, Tech Leadership, and Her Team Neetu Rajpal has served as Conductor’s VP of Engineering for the past three years, building and leading a very strong and refined engineering team in the marketing tech field. But her incredible service to Conductor is just beginning: as Conductor’s new CTO. In her new role, Neetu has been tasked with unprecedented growth for both her team (doubling our R&D team in the next…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Lifesize Appoints SaaS Marketing Leader Anirban Datta as Chief Marketing Officer

Anirban Datta Brings Experience from Leading Technology Companies Such As eBay and Blue Martini Software to Lifesize Lifesize, a global innovator of video collaboration and meeting productivity solutions, taps seasoned software-as-a-service (SaaS) marketing executive Anirban Datta to lead all aspects of the Lifesize global marketing strategy. As chief marketing officer, Datta will focus on elevating the Lifesize brand, growing the business globally and refining the go-to-market strategy. “As Lifesize continues on…

The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses

We live in an era in which consumers control the show. This is especially true when it comes to the media & entertainment sector, where the explosion of digital content and the rise of the Netflix distribution model have made business operations more complicated than ever before. From managing content rights and availabilities to royalty and intellectual property, the digital age has required companies to adapt at warp speed to keep pace. Fortunately, cloud solutions offer an attractive resolution to this dilemma as…

Gannett Completes Acquisition of WordStream

Gannett Is Now Able to Offer a Full Spectrum of Digital Marketing Services Gannett Co., Inc. announced that it closed the acquisition of WordStream, Inc, a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to optimize their digital marketing services campaigns. The closing of the transaction follows the receipt of all necessary regulatory clearances and approval of the transaction by WordStream shareholders. “Today’s announcement is an important milestone as…

Interview with Vamshi Mokshagundam, Co-Founder and CEO, Siftery

"I expect mobile marketing spend to grow by double digits each year, in the next decade."Tell us about your journey as a tech-entrepreneur. What galvanized your co-founders to build Siftery? Ayan and I both started our careers in technology just as virtualization and cloud computing were taking shape. As we helped companies understand and adopt these technologies, we had a ring-side view of how they evolved and what drove their success. We picked early the signal of how the emergence of cloud and SaaS models would…

Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers -- Customers can shop round the clock - 58% Customers can compare - 54% Customers get…

Connected Apps Help Drive Digital Transformation

Digital transformation - or the adoption of digital technologies to deliver increased value to customers - is a core focus for most of today’s savvy businesses. But, making this ambition a reality can be a real struggle given the constant expansion and adoption of new technologies. One of the primary technologies driving this growth is SaaS applications. While SaaS apps such as Hubspot, Salesforce, Zendesk and hundreds more deliver powerful functionality for customers, the reality is they traditionally work alone in a silo,…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

Blippar Appoints Seasoned Technology Executive and Digital Agency Veteran Libby Penn to Chief Operating Officer

Former COO of Spektrix, Libby Penn to Spearhead Path to Profitability and Oversee Company’s Development Of Industry’s Most Comprehensive SaaS-Based Augmented Reality Creation & Publishing Platform Blippar, the leading augmented reality and computer vision company, announced the appointment of Libby Penn as the company’s chief operating officer (COO). Penn will lead Blippar’s global operations, driving its path to profitability, while overseeing the move to a SaaS structure for Blippar’s integrated augmented reality…

Canto Launches SaaS Solution in Europe

European Expansion Follows Unprecedented Growth in North America Canto, a leading provider of Digital Asset Management (DAM) software, recently announced the European launch of its Canto Software-as-a-Service (SaaS) solution. Following a successful debut in the Americas, with more than 400 SaaS customers to date, the company has expanded its sales and marketing operations in Berlin and Frankfurt to accelerate the adoption of Canto throughout Europe. “The unparalleled traction we’ve generated in the Americas with the…

Urban Airship Lands $25 Million to Further Accelerate Global Growth of its Rapidly Expanding Customer Engagement Platform

New Funding Led by Foundry Group Comes on Heels of Financial Breakeven and Groundbreaking New Products to Power Precisely Coordinated Real-Time Customer Interaction Across All Marketing Channels Digital growth company Urban Airship recently announced that it raised $25 million in Series F funding led by Foundry Group. In addition to Foundry, current investors True Ventures, August Capital, Intel Capital, Verizon Ventures, QuestMark Partners and Franklin Park Associates all participated in the round. Already operating at…

JJUMPP Announces $3 Million Venture Round to Accelerate Growth of Its Small Business Marketing Platform

Arthur Ventures was also an Investor in Infusionsoft, Where Several JJUMPP Team Members Worked Previously JJUMPP, a SaaS company that offers a powerful digital marketing platform for small businesses, has completed a $3 million venture funding round from Arthur Ventures. JJUMPP's marketing platform gives business owners the ability to automate the management and monitoring of customer feedback and engagement, driving more traffic, referrals, and sales to their business. It also saves time by aggregating all the…

FieldEdge’s Steve Lau and Rameez Ansari Receive Ernst & Young’s 2018 Entrepreneur Of The Year Award

FieldEdge is Now Eligible for Consideration for the EY Entrepreneur Of the Year 2018 National Awards Ernst & Young (EY) announced that FieldEdge's Co-CEOs, Steve Lau and Rameez Ansari, have received the Entrepreneur Of the Year 2018 Award in the Florida region. Regional winners were honored at the awards gala on Thursday, June 7th in Orlando, Florida. Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages…

ExpertFile Wins “Best Content Marketing Solution” Award at 2018 SIIA CODiE Awards

Platform Simplifies Online Marketing of Experts Through Multimedia Focused Profile Design and Cloud-Based Global Directory Accessed by Newsrooms Worldwide ExpertFile announced that it has been named "Best Content Marketing Solution" by the Software and Industry Information Association (SIIA) in the Business Technology category of the SIIA CODiE Awards. For over 30 years, the SIIA CODiE Awards has been recognized as the premier awards program in the software and information industries, awarding the innovation and…