Browsing Tag

Sales Automation

NetHunt CRM Launches Sales Automation Inside Gmail

NetHunt CRM has launched expanded capabilities to help businesses accelerate their growth. The new features focus on the automation of sales, marketing, and business workflows. NetHunt users can now better manage their customer relationships, drive engagement further, and close more deals by utilizing automated workflows directly out of their Gmail inbox. NetHunt has continued its evolution from CRM system to dedicated growth platform. "Workflows" uses rule-based logic to automate cumbersome manual work by assigning tasks…

Marena Cosmos Streamlines Enterprise Marketing with IMPGO

AI-Powered Integrated Marketing Platform Aligns Sales & Marketing Teams with Custom-Built Account-Based Marketing Hub Marena Cosmos, an award-winning digital agency, simplifies enterprise marketing with its customizable integrated marketing platform IMPGO or better known as the IMP. IMPGO's flexible, AI-powered marketing technology integrates brand, content, and digital asset management for enterprise marketing and sales automation success. The team at Marena Cosmos led by Jack Weiss, President/CTO, Kathy Marena,…

LeadSquared Raises $32 Million in Series B Funding

Sales automation SaaS platform, LeadSquared, which has achieved 100% revenue growth every year since its founding in 2011, announced today $32 million in Series B funding led by Gaja Capital, also including Stakeboat Capital and Jyoti Bansal, well-known investor and former CEO and chairman of AppDynamics. LeadSquared has built a global, best-in-class CRM platform that takes away the guesswork from sales execution and makes efficiency the focus of every interaction, no matter how complex the customer journey and now serves…

Captello Adds New Sales Director to Help Drive Continued Growth

Captello, a fast-growing software company that provides universal lead capture, virtual games, event management technology, and other sales and marketing automation solutions, is excited to announce the hiring of Andrew Swyers as Director of Sales. Swyers brings over 10 years of experience in marketing, martech, and the event industry. In his prior roles with Emerson Electric and Gateway Exhibits, he oversaw the execution of hundreds of events and trade shows, managed industry association partnerships, and spearheaded the…

KickFire Releases New Extension For Adobe Launch And Announces Availability In The Adobe Exchange App Marketplace

KickFire latest Adobe Launch Extension update delivers enhanced website traffic visibility and valuable business intelligence to power Adobe user’s account based marketing strategies KickFire, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch…

The Ultimate List of Sales Automation Tools

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind. If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking…

SharpSpring Adds SaaS Industry Veteran Chip House as Chief Marketing Officer

Former Salesforce Marketing Cloud Executive Brings More Than Two Decades Of Experience To The Growing SaaS Company SharpSpring, Inc., a leading cloud-based marketing and sales automation platform, today announced that Software-as-a-Service (SaaS) industry veteran Chip House joined the company as Chief Marketing Officer (CMO) beginning in May 2020. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience A well-known executive in the email marketing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

AgencyZoom and HawkSoft Introduce Integration Between Sales Automation Platform and Agency Management System

Client and policy data from HawkSoft flows into AgencyZoom to trigger automation workflows to nurture leads and engage existing policyholders Interconnected systems are force multipliers for independent insurance agencies. AgencyZoom, the Insurance Sales Analytics and Automation platform, is leveraging HawkSoft's Partner API to bring the two complementary systems together. Marketing Technology News: Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences AgencyZoom…

Skynamo Secures $30 Million Investment From Five Elms Capital

South African Sales Tech Provider Secures Series a Funding From Leading Software Investor to Accelerate Adoption of Its Field Sales App and Management Platform Globally Leading software investor, Five Elms Capital, is investing $30 million in Skynamo, field sales app and management platform provider. Skynamo will use the investment to accelerate adoption of its field sales mobile app and cloud-based management platform, while scaling up operations to improve service to its rapidly growing customer base in the US, UK and…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

MarTech Interview with Gio Gallo, Co-CEO at ComplianceLine

"The real magic in customer success is a longer-term effort building of your relationship and value with a customer." Could you tell us about your role and the team/technology you handle at ComplianceLine? I'm Co-CEO and Chief Development Officer, where my brother is the other Co-CEO. That generally means that we're deployed at any time on the things that serve our team best, so we all can serve our clients. I have generally focused on a rolling set of projects to upgrade our IT environment, implement new data systems, and…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

MarTech Interview with Jaime Punishill, CMO, Lionbridge

"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need to understand both their commonalities and their differences." Tell us about your role and journey into MarTech and AdTech. What inspired you to join Lionbridge? After earning my degree from Stanford, I supported brand strategy, innovation, product design and digital transformations at several financial services organizations. I am fortunate enough to have spent the past two decades in change management. That’s…

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

Capabilities Support a Range of Functionalities for Global Enterprises, from CRM to PRM, from Digital Asset Management to Marketing Automation Bigtincan, the leader in AI-powered sales enablement automation, announced that its platform has integrated with more than 100 popular software solutions in the technology ecosystem. With a wide range of solution types available – including CRM, PRM, digital asset management, marketing automation, CPQ, MDM, sales automation, LMS/learning, inventory, operating systems and enterprise…

KickFire’s IP Address Intelligence Now Enhances Engagio’s Account Based Marketing Platform

KickFire Partners with Engagio to Accurately Identify Target Accounts and Create Engagement and Pipeline Opportunities for Its Scalable Account Based Marketing Platform KickFire, the leader of IP address intelligence and company identification technology, announces its strategic technology partnership with Engagio, a leading provider of account-based software and solutions. This partnership enables Engagio customers to identify companies visiting their websites and utilize first-party data with other signals, such as…

Mindmatrix Enhances Its Sales Automation Toolkit to Make It More Powerful Across the Board for Direct Sales, Reps and Partners

The Upgraded Sales Automation Toolkit Is Tightly Integrated with CRMs, Voice Platforms, Social Media and Offers Excellent Support from Cadence, Print and Email Marketing Perspective Mindmatrix has enhanced its channel and sales enablement software’s sales automation toolkit to include tight integration with CRM, voice (Phone calls and diallers), social media platforms and print and email marketing modules. This enhancement makes Mindmatrix’s sales automation functionality more powerful. This is the first major enhancement…