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Sales Engagement

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

VanillaSoft Appoints Darryl Praill as Chief Revenue Officer

VanillaSoft, a leading sales engagement technology company, is pleased to announce that CMO Darryl Praill will immediately assume the role of Chief Revenue Officer. Darryl joined VanillaSoft as Chief Marketing Officer in 2017, and has successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Darryl’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the…

ZoomInfo Continues to Strengthen Its Commitment to Security and Privacy

Receives ISO 27001 and SOC 2 Type II Certifications to Further Protect Customer Data ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, is continuing to increase its commitment to data security and privacy. The company has successfully completed its International Organization for Standardization (ISO) 27001 and Service Organization Control (SOC) 2 Type II audits for selected services and global controls of the ZoomInfo platform, enabling it to consistently meet the security needs and growing…

BrainSell Unveils New Outreach Integration with Sugar Sell to Boost Sales Productivity for Growing Companies

Integrating the No. 1 Sales Engagement Platform with the No. 1 user-rated CRM enables companies to gain a more efficient sales process, and drive revenue. BrainSell – the growth enablement company specializing in end-to-end business consulting, technologies, and implementation services – today announced the availability of the Outreach Plugin for Sugar Sell. The deep integration enables sales and sales development professionals to work within the Outreach sales engagement platform and sync data and insights directly into…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Connatix (Video), Outreach (Sales Engagement), Facebook (Social), Salesforce (CRM), Concora (Customer Experience). Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream…

Outreach Adds Sue Bostrom, Former EVP and CMO of Cisco Systems, to Board of Directors

Tech Veteran Brings Proven Fortune 500 Leadership and Startup Expertise to Outreach's Board of Directors Outreach, the number one sales engagement platform, announced the appointment of Sue Bostrom, a tech veteran with more than 30 years of experience, to its board of directors. "Sue‌ ‌is‌ ‌a‌ ‌remarkable‌ ‌addition‌ ‌to‌ ‌our‌ ‌board," said‌ ‌Manny‌ ‌Medina,‌ ‌chief‌ ‌executive‌ ‌officer‌ ‌of‌ ‌Outreach.‌ ‌"We're‌ ‌eager‌ ‌to‌ ‌welcome‌ ‌her‌ ‌depth‌ ‌of‌ ‌knowledge‌ ‌in‌ ‌leadership,‌ technology, ‌and‌ ‌marketing‌…

MarTech Interview with William Tyree, CMO at ringDNA

"Don’t change what works just because you’re remote. In fact, double-down on what works." Please tell us about your role and the team/technology at ringDNA. I am the Chief Marketing Officer at ringDNA. We offer a Sales platform that radically improves productivity and performance for Sales, Customer Success and Support teams, which translates to more conversations and more revenue. Most importantly, we are remote by design, which makes it possible for us to enable Sales teams around the world as they continue to…

Groove Raises $12 Million to Accelerate Growth for the Only Sales Engagement Platform Optimized for AE’s

Level Equity, Uncork Capital, Capital One Ventures, and Quest Venture Partners participate in Series A round to expand awareness and adoption of highest-rated sales engagement platform on G2 Groove, a leading sales engagement platform for account-based revenue teams, announced that they have secured $12 million in Series A funding, bringing total investment in the company to $16 million. This funding round welcomed new investors Level Equity and Capital One Ventures, who join existing investors Uncork Capital and Quest…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from AT&T (Customer Experience), ActiveCampaign (Automation), Inte Q (Email), Outreach (Sales Engagement), Incognito Software Systems (User Services). AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact…

Outreach Announces “Outreach Kaia,” Real-Time Knowledge AI Assistant Which Helps Customer-Facing Reps Sell Smarter and Close…

Outreach Kaia uses artificial intelligence to make sales engagement more efficient and productive for enterprises and fast-growth companies Outreach, the number one sales engagement platform, today announced Outreach Kaia (Knowledge AI Assistant), a revolutionary real-time, voice-enabled knowledge assistant powered by artificial intelligence (AI) that makes every sales rep more effective and every customer conversation more productive. The new product was unveiled today at Outreach's flagship event, the Unleash Virtual…

Okta Announces Major Updates to the Okta Partner Connect Program

Okta, Inc., the leading independent provider of identity for the enterprise, at Oktane20 Live announced major updates and additions to its successful Okta Partner Connect program to propel partner sales growth in the new fiscal year. The new program offerings are designed to give partners additional resources along with deep Okta knowledge to run full sales cycles and solve complex customer challenges. “We have made critical updates to our program because as partners continue to play a bigger role in our business, it’s…

Sell From Home: EIMS Shifts to Remote Sales Engagement in Spain, the UK and New Zealand with 8×8

Global Technology Sales and Marketing Agency Enables Sales Representatives to Work Safely and Effectively from Home on 8x8 Cloud Communications Solution 8x8, Inc., a leading integrated cloud communications platform, announced EIMS, a United Kingdom-based technology lead-generation, sales and channel agency with global operations, is now using the 8x8 cloud communications solution to enable its sales representatives across Spain, the UK and New Zealand to safely and productively work from home. EIMS, founded in 1996,…

VanillaSoft Earns a 2020 Top Rated Award in Sales Engagement from TrustRadius

VanillaSoft, a leading sales engagement technology, announced that they have been recognized by TrustRadius with a 2020 Top Rated Award in the Sales Engagement category.  With a trScore of 9.5 out of 10, VanillaSoft is recognized by the TrustRadius community as a valuable player in the Sales Engagement space. “VanillaSoft has earned a Top-Rated award for Sales Engagement software based on customer feedback,” said Megan Headley, VP of Research at TrustRadius. “Reviewers praise VanillaSoft's easy-to-use sales lead…

New Study Found Outreach Provides 387% Return on Investment

According to the new study, Outreach's payback period is less than three months and freed up approximately 20% of sales reps' time to focus on incremental selling activity Outreach, the number one sales engagement platform, today released a new commissioned study conducted by Forrester Consulting on behalf of Outreach, The Total Economic Impact Of The Outreach Sales Engagement Platform. The study looked at companies that have deployed Outreach and found that an organization can expect to obtain a return on investment…

Outreach Launches Native Integration with Microsoft Dynamics 365 Sales

New collaboration opens up the power of the Outreach sales engagement platform to Dynamics 365 Sales users Outreach, the number one sales engagement platform, announced the launch of its new integration with Microsoft Dynamics 365 Sales. Customer-facing reps can now leverage Outreach's sales engagement platform while seamlessly syncing data with Microsoft Dynamics 365 Sales. These reps can expect to increase productivity, prioritize high-impact actions and improve their engagement with customers. Marketing Technology…

XANT Introduces Industry’s First Mobile Sales Engagement Solution

Leader in modern engagement solutions announces first-ever initiative aimed at benefiting sales teams on-the-go Revenue acceleration cloud company XANT announced the industry's first fully mobile sales engagement solution of its kind: Playbooks Mobile. Building on the XANT flagship product Playbooks, this innovative mobile experience provides sales reps all the proprietary buyer intelligence benefits of the full Playbooks platform wherever they go. "The future of sales engagement is mobile, and our new Playbooks Mobile…

ringDNA Acquires Andy Paul’s Popular Sales Podcast ‘Accelerate!’

ringDNA and Andy Paul Team Up to Empower and Educate Sales Professionals Worldwide ringDNA, the revenue acceleration platform that helps businesses scale growth through AI, announced it has acquired Andy Paul's hugely popular sales podcast, 'Accelerate!'. With a shared passion for using technology to humanize the workforce and empower better sellers, this acquisition will find ringDNA and Andy Paul delivering best practices, stories and sales tips from a vast network of the world's best and most influential sales leaders.…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…

Outreach Brings Renowned Podcaster Guy Raz to Share Lessons in Leadership at Unleash, the Largest Sales Engagement Conference in North…

Unleash brings together more than 3,000 sales and customer professionals for three days of learning, discussions of best practices, and networking in San Diego Outreach, the number one sales engagement platform, announced the speaker lineup for its annual conference, Unleash. Unleash brings together the best sales, operations, marketing, and success leaders from across the sales industry. Unleash provides an opportunity to learn best practices while connecting with leaders from fast-growing startups to Fortune 500…

Sales Engagement Firm CopyShoppe Evolves to RevShoppe and Adds Ben Sardella as CEO

Revshoppe Supports Customers of Outreach.io and SalesLoft to Optimize Their Platform, Processes, and People, to Reach the Full Revenue Potential of Their Sales Engagement Strategy As the sales engagement category has become central to the SaaS sales technology landscape, driven by the growth of unicorns like Outreach, SalesLoft, and others, the need for strategic services specifically addressing the sales engagement process has emerged. Originally started as CopyShoppe in 2018, and founded by sales engagement experts…