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TechBytes with Greg Bennett, Conversation Design Lead at Salesforce

Please tell us about your current role and the team/technology you handle at Salesforce. I lead the Conversation Design practice within Salesforce Experience. My academic background is in Linguistics and my primary research focus was in Interactional Sociolinguistics, or the study of how people use language in everyday interaction. This is the lens through which I drive our strategy and vision for Conversation Design at Salesforce. Salesforce has several product offerings that facilitate and enable conversational…

Defining ‌AI,‌ ‌Machine‌ ‌Learning‌ ‌and‌ ‌Deep‌ ‌Learning‌ for MarTech

Technology is developing today at a pace that’s never been seen before. New advancements and breakthroughs happen far more readily than at any time in the past. One of the most talked-about areas of cutting-edge tech is that of artificial intelligence (AI). AI is driving the digital transformation of organizations in all manner of niches. So wide-ranging are the applications of AI, that you’ve probably already interacted with an example of the tech today. Despite AI’s growing ubiquity, though, it’s still not an area…

CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI.

Martech Leader Salesforce Announced Service Cloud Voice to Sync Voice Calls and Digital Channels into CRM Data Salesforce's latest product launch would put any Customer Success agent on a high. Salesforce customers can now leverage Salesforce CRM to harness voice call data and analytics for their marketing and sales campaigns. The new Cloud platform is laced with new-age capabilities, including AI recommendations, speech-to-text transcription, omni-channel Customer Intelligence connected to the Salesforce CRM.…