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Salespeople

Hey Salespeople: If You’re Not Telling Great Stories Then You’re Not Selling

Take a look at 2019’s Marketing Technology Landscape for a moment. Let that reality—representing a single sector of the SaaS industry—sink in. Because in a sea of digital sameness, feature-based selling isn’t cutting it anymore. Perceiving fewer differentiators, customers no longer focus solely on products. Discerning buyers demand personal connections, insights instead of Sales pitches, and desire a white-glove experience. That’s why pitching alone isn’t enough. You must communicate in memorable ways that foster…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

TechBytes with Jesse Wolfersberger, Chief Data Officer, Maritz Motivation Solutions

Jesse Wolfersberger CDO, Maritz Motivation Solutions AI is a powerful force for marketing and sales teams. After finding 'romantic buyers', we had a chance to know another set of customers in the buyer's journey. These are 'Mercenary Loyalists'. To better understand the scope of sales enablement in empowering employees and improving collective dimensions in the business, we spoke to Jesse Wolfersberger, Chief Data Officer at Maritz Motivation Solutions.Tell us about your role at Maritz and the team/technology you handle.…