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SAP Digital Commerce

Why Businesses are Shifting to Buying Software Online

SAP SE said a new survey showed that more than 80 percent of organizations no longer use the calendar to time their enterprise software solution purchases. The results of the survey, conducted by Futurum Research and sponsored by SAP, identify industry shifts in business-to-business (B2B) buyer expectations and preferences. “B2B buying is at a turning point,” said Sharon Ruddock, head, SAP Digital Commerce group, SAP. “Companies are moving away from traditional enterprise-buying habits in search of speed, transparency…