TechBytes with Amanda Mountain, VP of Marketing Communications at SAP Digital Commerce dives into SAP's “Employee Engagement” initiatives and how it helped boost their marketing department’s productivity.
SAP Digital Commerce
SAP SE said a new survey showed that more than 80 percent of organizations no longer use the calendar to time their enterprise software solution purchases. The results of the survey, conducted by Futurum Research and sponsored by SAP, identify industry shifts in business-to-business (B2B) buyer expectations and preferences. “B2B buying is at a turning point,” said Sharon Ruddock, head, SAP Digital Commerce group, SAP. “Companies are moving away from traditional enterprise-buying habits in search of speed, transparency…