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SAP

Attunity Introduces Gold Client for Data Protection to Enable GDPR Compliance for SAP Environments

New Data Governance Solution Helps to Enforce Mandate and Meet Data Privacy Standards Attunity Ltd., a leading provider of data integration and big data management software solutions, announced a comprehensive data governance solution designed to assist companies with General Data Protection Regulation (GDPR) compliance in SAP environments. The new Attunity Gold Client for Data Protection solution helps to identify and mask the personally identifiable information (PII) of customers, vendors, employees and partners across…

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Majority of Marketing Professionals See the Need to Adapt to Regulatory Requirements; Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE has released SAP® Customer Data Cloud solutions from Gigya, a unique solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The latest release demonstrates the legacy…

Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

Spinnaker Support Honored With Three 2018 Stevie Awards for Oracle and Sap Application Services

Categories Include Customer Service Department of the Year, New Software Service of the Year, and Customer Service Executive of the Year Spinnaker Support, a leading and trusted provider of Oracle and SAP third-party support, was named the winner of three Stevie Awards in the 16th Annual American Business Awards. More than 3,700 nominations were submitted this year for consideration across a range of categories. "The nominations submitted for the 2018 American Business Awards were outstanding," said Michael…

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software…

Hootsuite is the Adobe Exchange Partner for 2017

Hootsuite Was Recognized As An Adobe Exchange Partner 2017 For Its Excellence in Social Media Management Solutions; New Hootsuite and Adobe Integrations Also Unveiled at the Adobe Summit 2018 Las Vegas, this week, was a buzzing with digital marketers and technocrats. At this year’s Adobe Summit, the event has witnessed many notable announcements. The event this year is focused on enabling businesses to identify the right transformational strategies and to provide engaging personalized customer experiences delivered at…

SAP Adds Advanced Data Protection and Privacy Features to the SAP SuccessFactors HCM Suite

SAP's New Features Will Enable GDPR Compliance SAP SE announced new and updated features to the SAP® SuccessFactors® HCM Suite that will make it easier for HR leaders worldwide to comply with data protection and privacy laws. The announcement was made at the 2018 UNLEASH Conference & Expo, taking place March 20 and 21 at the ExCel London. The European Union's General Data Protection Regulation (GDPR) will apply as of May 25, and with advanced data protection and privacy capabilities within the SAP SuccessFactors…

SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Webinar World TechBytes with Fred Isbell, Senior Marketing Director, SAP

Fred Isbell Senior Marketing Director, SAP Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Fred Isbell, Senior Marketing Director, SAP spoke to us about effective…

Marketing Veteran Heidi Melin is the New CMO at Workfront

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront's CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront's…

SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

CallidusCloud's Lead to Money Suite for Sales Combined with SAP's Customer Engagement Suite Creates Leading CRM Solution Portfolio SAP SE and Callidus Software Inc.announced that SAP America, Inc. has entered into an agreement to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. The acquisition gives SAP immediate leadership in the Lead to Money space that includes sales performance management (SPM) and configure-price-quote (CPQ). CallidusCloud offers a full suite of SPM and CPQ…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…