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SAS Fortifies Cybersecurity Solution with ‘White Box’ AI

SAS Cybersecurity Helps Eradicate Data Silos and Drives Efficiency to Stretch Limited Security Resources Last year's ceaseless data breaches involving once-trusted brands underscore the urgent need for organizations to reassess and reinforce their information security. SAS Cybersecurity is a security analytics solution that illuminates network and device behavior and strengthens defenses beyond existing technologies. "With worldwide cybersecurity spending projected to exceed $114 billion last year, the data breach…

AI Must Support Customer Experience Outcomes, Not Just Processes

Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance of data, companies try to collect the right data and transform it into meaningful insights about customers via powerful algorithms. These insights drive relevant conversations and make it easy for a customer to act. Read More: The Future of Customer Experience, and What 2019 Has in Store But it’s not enough to use AI to automate processes. This increasingly popular…

Real-Time Marketing Is a Necessity, Not a Luxury, for Creating a Lasting Emotional Connection with Your Customer

The ability to see, understand and respond to consumer actions in near-real time is a fundamental necessity for today’s marketers. To engage in relevant conversation with the consumer, you need to act at the speed of the consumer. If you can’t do that, then your messages may become unappealing and irrelevant. When that happens, even your most loyal consumer relationships can be usurped by relevant real-time communications from your competitors. A study from Harvard Business Review with global C-suite executives found that…

SAS and ThreatMetrix Team up to Fight Identity Fraud

SAS' Powerful Machine Learning Capabilities Will Apply ThreatMetrix Digital Identity Intelligence Analytics giant SAS has joined forces with leading digital identity solutions provider ThreatMetrix, a LexisNexis Risk Solutions Company. The alliance will help creditors better establish the "who" behind online credit applications, giving them a new edge in rooting out fraud, identity theft and synthetic identities. Today's consumers expect to apply for credit at any time and from anywhere. To deliver optimal…

More Than Half of Organizations Say Analytics Makes Them More Innovative, According to a SAS Survey

72 Percent Recognize the Benefits of Analytics but Only 39 Percent Use It to Inform Strategy ANALYTICS EXPERIENCE -- Nearly three-quarters of organizations (72 percent) claim that analytics helps them generate valuable insight and 60 percent say their analytics resources have made them more innovative, according to research commissioned by SAS, the leader in analytics. That is despite only four in 10 (39 percent) saying that analytics is core to their business strategy. A third of respondents (35 percent) report that…

SAS Is No. 1 in Advanced and Predictive Analytics Market, Says IDC Report

SAS again surpasses all predictive and advanced analytics suppliers, according to the IDC report, Worldwide Big Data and Analytics Software 2017 Market Shares: Healthy Growth Across the Board. SAS led with a 30.8 percent market share in 2017 in the advanced and predictive analytics category, more than twice that of the next-closest competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has exhibited continued growth every year in the category. "SAS…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy Students at Colorado State University-Global Campus (CSU-Global) can earn a powerful joint certificate, verifying their skills in the high-demand field of data analytics. CSU-Global and SAS are collaborating on the Applied Data Analytics certificate, which will be available to students who complete a series of four graduate-level data analytics courses. “SAS skills can open many doors in the workforce,” said Jerry Oglesby,…

TechBytes with Didrik Fjeldstad, VP Brand Marketing, SAS

Didrik Fjeldstad VP Brand Marketing, SAS Didrik Fjeldstad, VP Brand Marketing, SAS, tells us about the key drivers of their business and how they allocate marketing spend, especially when they have a partner like Neustar involved.Tell us about your role in SAS and the team/technology you handle. I head up SAS' global Brand and Marketing team responsible for brand strategy, media, digital, creative development, content strategy, customer analytics & CRM, and personalization. All mar-and ad-tech technology is…

Customer Analytics Can ‘Significantly’ Improve Bottom Line, but Most Brands Still Fall Short of Applying It in Real Time, per…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

Domino Data Lab Partners With SAS to Accelerate Data Science Work in the Cloud

Cloud-Deployable Technology Empowers Innovation Breakthroughs With Faster Research Processes and Streamlined Model Delivery Domino Data Lab, provider of an open data science platform, announced a partnership with analytics software leader SAS that paves the way for organizations to become model-driven via enterprise-grade data science success in the cloud. Users will be able to run SAS Analytics for Containers seamlessly in the cloud, using Domino as an elegant orchestration layer for infrastructure provisioning and…

SAS Named As A Leader in AI-based Text Analytics By Independent Research Firm

SAS Earned Top Marks in the Forrester Report in Many Sub-Categories Finding insights in unstructured data befuddles many organizations, but overcoming the challenge is possible with next-generation analytics tools powered by artificial intelligence. SAS' best-in-class analytics help businesses uncover these opportunities, and SAS has been named a Leader in The Forrester Wave: AI-Based Text Analytics Platforms, Q2 2018. The report also noted SAS' "comprehensive" visual user interface. "Text analytics can…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

Lockheed Martin Collaborates with SAS on Cutting-Edge Analytics

Lockheed Martin's Collaboration with SAS Showcases Company's Commitment to Resolving Customer Problems with the aid of Artificial Intelligence and Machine Learning Lockheed Martin is collaborating with analytics leader SAS to deliver innovative, next-generation analytics across the company's F-35, C-130J, and LM-100J programs. Proven capabilities supporting Lockheed Martin programs also serve stakeholders integrating artificial intelligence and enabling digital transformation. Lockheed Martin's collaboration with SAS…

Independent Research Firm: SAS a Leader in Cross-Channel Campaign Management

SAS, which excels at helping marketers better understand customer behavior, has been named a leader in The Forrester Wave: Cross-Channel Campaign Management, Q1 2018. "SAS addresses the needs of data-savvy marketers comfortable with advanced analytics, workflows, measurement, and optimization tools," reports Forrester Research. SAS Customer Intelligence was top-ranked in the Current Offering category, including highest scores among all vendors for both the customer analytics and measurement and optimization criteria of…

SAS a Leader: Gartner 2017 Magic Quadrant for Digital Marketing Analytics

 SAS Recognized For Its Ability To Execute With Completeness Of Vision Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organizations that tap into digital marketing analytics, which allows them a comprehensive view of which digital strategies are working, and which aren't, have a noteworthy advantage. SAS Customer Intelligence, powered by predictive analytics and machine learning, helps marketers make smart, customer-centric decisions. For the third…

New How-To Book Puts SAS® Visual Analytics in Focus

An Introduction To SAS® Visual Analytics: How To Explore Numbers, Design Reports, And Gain Insight Into Your Data Covers Everything Users Need To Know About Data Visualization They say a picture is worth a thousand words, but robust visualizations of complex business data can be worth even more. A new book from analytics leader SAS, An Introduction to SAS® Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight Into Your Data, teaches users how to create eye-popping charts and draw powerful insights…