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"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I…
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Lockheed Martin's Collaboration with SAS Showcases Company's Commitment to Resolving Customer Problems with the aid of Artificial Intelligence and Machine Learning Lockheed Martin is collaborating with analytics leader SAS to deliver…
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SAS, which excels at helping marketers better understand customer behavior, has been named a leader in The Forrester Wave: Cross-Channel Campaign Management, Q1 2018. "SAS addresses the needs of data-savvy marketers comfortable with…
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 SAS Recognized For Its Ability To Execute With Completeness Of Vision Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organizations that tap into digital marketing…
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An Introduction To SAS® Visual Analytics: How To Explore Numbers, Design Reports, And Gain Insight Into Your Data Covers Everything Users Need To Know About Data Visualization They say a picture is worth a thousand words, but robust…
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