Browsing Tag

Scalarr

The Fall of Organic Installs and the Growth of App-Install Ad Fraud

The global app economy got used to the constant growth and booming numbers of downloads, consumer spend, time spent on apps and other similar metrics. And the last year was no exception: There’s been a 60% growth in the number of global app downloads, consumer spend has more than doubled, and time spent on apps increased by 30%. Source: AppAnnie, 2017 Retrospective In the same time, despite the mass cleaning of old and abandoned apps out of the Apple App store, the overall number of apps has reached the mark of 5.8…

Machine Learning on the Mobile App Install Market — The Real Value of “Smart”

The birth of the field of AI in the 1950s predetermined a new milestone in scientific thought: Since then, it became possible to use computer programs for solving mathematical, economic and other problems, which were relying before on human intelligence. The further development of programs and their growing complexity required more work on code, rules and decision-trees. At that point, realizing the need for more advanced data processing approach, researchers came to what is known today as “Machine Learning” — the ability of…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…