Browsing Tag

Segment

At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy

Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive as digital-first organizations and meet the real-time, hyper-personalized expectations of consumers. The announcement was made at CDP Week, a week-long event designed to help…

Twilio to Acquire Segment, the Market-leading Customer Data Platform

Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and…

Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives. “We all know that customer data creates a competitive advantage, but what companies…

Segment Appoints First Ever Regional Vice President of Asia Pacific and Japan

Company Set to Accelerate Presence Across ANZ and Broader APAC Region Segment, the world’s leading customer data platform (CDP), today announced the appointment of Prakash Durgani as Regional Vice President, Asia Pacific and Japan. In his new role at Segment, Durgani will be responsible for charting the company’s overall growth strategy across Asia Pacific, including sales and marketing activities, to bolster the company’s market presence. Durgani has more than 20 years’ sales and engineering leadership experience in…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

Segment Recognized as One of Forbes’ Best Startup Employers for 2020

Leading Customer Data Platform Ranked Amongst Top 100 Companies Segment, the world's leading Customer Data Platform (CDP), has been recognized as part of Forbes' inaugural list of America's Best Startup Employers for 2020. Forbes and Statista analyzed more than seven million data points to identify the top startup employers in the country. In particular, three aspects of each company were assessed during the evaluation: employer reputation, employee satisfaction, and company growth. Out of the thousands of qualified…

Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019

Segment, the world’s leading Customer Data Platform (CDP), has continued to accelerate its market momentum and expand its business in Australia and New Zealand, signing on 50 new customers in the FY2020 (February 2019 to January 2020) across a range of vertical markets including financial services, retail, technology and fast-moving consumer goods (FMCG). Many of Australia and New Zealand’s most innovative companies already use Segment, including Atlassian, Canva, Kogan.com, Koala, Airtasker, and Deputy. Among Segment’s…

“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the digital era. The Platform of Independents is led by Segment and a group of nine other independent software companies, united…

Segment Launches Privacy Portal to Help Businesses Proactively Manage and Protect Their Customers’ Privacy

New Product is Available Immediately to All Segment Customers at no Additional Cost Segment Synapse – Segment, the customer data infrastructure company, announced the launch of the Segment Privacy Portal, a new set of features that help businesses put their customers first through proactive privacy management. The announcement was made at Synapse, the company’s annual user conference. With the Privacy Portal, businesses can have more control and visibility of the first-party customer data they are collecting. This allows…

MarTech Interview with Robert Vis, CEO at MessageBird

"AI is particularly interesting when it comes to the intersection of Cloud Communications and the Internet of Things. " Tell us about your role and journey into Technology. What inspired you to start MessageBird? MessageBird itself was a big idea that started small, with just a handful of people in a garage along a canal in Amsterdam. Before founding MessageBird in 2011, I ran a company called ZayPay—a payments platform that enabled users to pay for virtual goods through their mobile phone bills in more than 50 countries.…

Segment Achieves AWS Digital Customer Experience Competency Status

Customer Data Infrastructure Company Recognized for Its Expertise and Seamless Experience with AWS Segment, the customer data infrastructure company, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Segment's technology has been validated by AWS to help AWS customers collect, clean, and control their first-party customer data for all phases of the digital customer acquisition and retention life cycle. Achieving the AWS Digital Customer…

Segment Launches New Program to Help Early Stage Startups Achieve Product Market Fit and Maximize Growth

Startups Will Receive Up to Two Years’ Free Access to Segment’s CDI, Alongside Great Deals for Leading Applications from Google Cloud for Startups, Amplitude, Intercom, Mode Analytics and More Segment, the customer data infrastructure company, launched the Segment Startup Program, a new initiative that will provide early-stage companies with the financial, educational and business support they need to reach key product milestones and effectively grow their business. “Having seen thousands of small startups grow into…

Segment Launches Segment Select, A New Program To Help Companies Leverage First-Party Data Through Certified Partners

New Program Will Also Help Partners Access Growing Market Opportunity Around Customer Data Infrastructure (CDI) Segment, the customer data infrastructure company, launched Segment Select, a new program designed to help Channel and Technology Partners easily build and implement solutions for their customers that leverage Segment’s Customer Data Infrastructure (CDI). Segment Select provides partners with technical certification, sales training, dedicated technical support, and personalized co-marketing opportunities. “The…

Segment Introduces Customer Data Infrastructure

Customer Data Infrastructure Provides the Data Foundation Needed for the Next Generation of Digital Business Segment Synapse Synapse, Segment introduced Customer Data Infrastructure (CDI), a new software category that gives companies the data foundation they need to put their customers at the heart of every decision. CDI is designed to be the core infrastructure for first-party customer data, allowing companies to consistently provide the seamless experiences that their customers want and need, no matter where they engage.…

Data Innovators Coming to San Francisco for JOIN 2018

Looker Announces Annual Data Conference as the Company Reaches 550 Employees and 1,600 Customers with 70% YoY Revenue Growth Looker, a leading data platform company, announced JOIN 2018, the three-day conference dedicated to learning from and collaborating with some of the brightest minds in data who are driving the smarter use of data across every industry. “Every year we see new, groundbreaking advancements in data and analytics technology that are having fundamental, positive impacts on businesses and organizations…

Interview with Vamshi Mokshagundam, Co-Founder and CEO, Siftery

"I expect mobile marketing spend to grow by double digits each year, in the next decade."Tell us about your journey as a tech-entrepreneur. What galvanized your co-founders to build Siftery? Ayan and I both started our careers in technology just as virtualization and cloud computing were taking shape. As we helped companies understand and adopt these technologies, we had a ring-side view of how they evolved and what drove their success. We picked early the signal of how the emergence of cloud and SaaS models would…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

Snowflake and Segment Partner to Enable Rapid Analysis of Customer Data at Scale

Technology Leaders Snowflake Computing and Segment Make Dozens of Customer Data Sources Instantly Available with Joint Data Analytics Solution Snowflake Computing, the data warehouse built for the cloud, announced a strategic partnership with Segment, the customer data platform, to provide Snowflake's cloud data warehouse on the Segment platform. Together, the technology leaders deliver a comprehensive data solution for enterprises to easily aggregate and analyze their customer data at scale to enable data-driven…

Swrve Partners With Segment to Bring Mobile Insight and New Communications Options to Multi-Channel Business

Swrve Adds Segment to Its Partner Community to Build Campaigns Across Multiple Channels Based on Data Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment’s data sources, including Salesforce,…