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Segmentation

Suffering from CDP Sensory Overload? Here are 7 Things to Do Before You Invest

Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to unify data, stitch digital identities and build audiences for the ultimate Omnichannel experience. Sounds like the promised land, and now there are a multitude of vendors selling “all flavors of CDP.” In fact, since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the…

Refining the Fuel for the Mobile Marketing Engine

How Setting Fundamental Audience-Building Techniques Will Help Marketers Get a Leg up in Their Targeting Strategies Being complacent in business has never been beneficial, but when considering this through the lens of the rapidly-changing data landscape, complacency is going to cost your company now more than ever. The marketing ecosystem is transforming faster every day, and advertisers are always searching for the next big trend to get a leg up in their targeting strategies. For smart marketers, it’s all about combining…

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE