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semasio

RMT And Semasio Introduce Motivation-Based Targets

Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the ad to be received by the subconscious of the viewer. Research Measurement Technologies, Inc. (RMT) specializes in coding ads by their 265…

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy this holiday season. With Semasio’s new suite of Semantic Standard Behavioral Audiences, brands and agencies no longer need to waste tons of ad dollars competing for the same old stale segments this Black Friday and Cyber Monday. With more than $13 billion in sales expected for the two days combined, the battle for consumer attention will be red hot. Unfortunately, advertisers…

Marketing Science Starts in Physics Class

Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do well to drown out some of the noise, buzz and hype in the space, and remember these rules as the world of marketing becomes more data-driven. In school, most of us learned that an electron is in a fixed orbit around the nucleus of an atom. The assumption made is such that there is a definitive place where that electron exists. Read More: Programmatic Advertising Best for…

It’s Time to Give Marketers Control Over their Data

We all know the saying about teaching someone to fish, and the lesson therein – empowerment and ownership of a process are infinitely more valuable than simply providing a deliverable and calling it a day. So why do so many walled gardens and data management platforms (DMPs) insist on simply selling audiences, rather than empowering customers to create them? Semasio’s mission is to give marketers control, transparency and ownership of their data and audience strategies. We believe in empowering customers because that's…