server-side ad insertion

Sprint Will Beta Test New Non-Disruptive Alternative to Pre- and Mid-Roll Ads GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, announced the preliminary rollout of a new In-Video ad unit. The animated overlay, which offers a uniquely high impact non-invasive ad experience for online video content, has been made available to select partners through a pilot beta-test program. Sprint is among several brands participating. “These In-Video units have a simple…

An End-To-End Solution, Brightcove Live Increases Value by Simplifying Workflows and Enabling Greater Reach to Users Globally Brightcove Inc., the leading provider of cloud services for video, announced new features and functionality for Brightcove Live, once again pushing the envelope and establishing a best-of-breed user experience. The award-winning Brightcove Live solution enables broadcasters, publishers, brands, and enterprises to deliver and monetize live video at a low cost with the flexibility to scale with…