Browsing Tag

Shopping Trends

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

How to Balance Attracting New Customers and Retaining Loyal Ones

Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path to purchase. While every brand strives to attract new customers and raise brand awareness in their respective industry, marketers can’t forgo opportunities to make past shoppers into repeat buyers. Given that, as a general rule, 80% of business comes from 20% of customers, encouraging…

Quick-Win Marketing Strategies for the COVID Holiday Season

It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis, and a fire-storm-hurricane season. Hitting your audience over the head with mass emails about discounts might not be the best strategy and could even end up looking tone-deaf. But that’s not to say discounts are not the way to go. This year, more than ever, marketers need to be…

Yotpo Survey of Consumers Pinpoints Changing Online Shopping Behaviors and Priorities Amidst Global Coronavirus Crisis

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

New Acosta Report Breaks Down Blurred Line Between Online and Brick-and-Mortar Shopping

Online Grocery Pickup Accelerates Omnichannel Sales spotlights online grocery shopping trends, key demographics and implications to the marketing mix The line between online and brick-and-mortar shopping is becoming blurred, with grocery retailers making substantial investments in creating a seamless experience for shoppers. Online Grocery Pickup Accelerates Omnichannel Sales, a new report from Acosta — a leading full-service sales and marketing agency in the consumer packaged goods industry — explores how the…