Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution
NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale
Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad.
With more than 1.4 billion unique profiles of smartphone…