Sift

Sift, the leader in Digital Trust & Safety, announced a $50 million funding round that values the company at more than $1 billion. The financing was led by global venture capital and private equity firm Insight Partners, with participation from Union Square Ventures and Stripes. The new funding will be used to continue expanding the company’s product portfolio and to scale its product, engineering, and sales teams globally. The company also announced today it has appointed Eu-Gene Sung to the role of Chief Financial…

Sift, the leader in Digital Trust & Safety, announced that it will be hosting a virtual event on April 20, 2021, with Gartner analysts presenting new research in two live-only sessions: How to Select a Machine Learning Vendor for Fraud Detection in Online Retail, and Create Trust and Safety on the Internet. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners During the sessions, Gartner Senior Director Analysts Dr. Akif Khan, Ph.D, and Jonathan Care will explore the…

New Sift App in Shopify App Store Allows Businesses to Unlock Safe, Scalable Growth With No Code Sift, the leader in Digital Trust & Safety, announced that it has launched a new integration with Shopify, a leading global commerce company that powers the businesses of more than one million merchants across the world. The integration was built in partnership with web and mobile app development agency Mobikasa, and allows Shopify merchants to deliver fast, smooth checkout experiences that drive revenue growth while…

Salesforce Commerce Cloud customers can now fight fraud and grow revenue with Sift’s Digital Trust & Safety Suite Sift, the leader in Digital Trust & Safety, announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, brands can fight fraud and abuse while growing revenue with Sift. Marketing Technology News: IBM and…

New Digital Trust & Safety Index shows fraudsters are now mostly using mobile devices to commit payment fraud Online payment fraud attempts increased by 73 percent in 2019, according to a new report from Sift. The research, the Digital Trust & Safety Index, details the different ways fraudsters target online businesses, the platforms and payment types they use, the times of year they most frequently strike, and many other patterns discovered through Sift’s global data network of more than 400 billion events per…

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad. With more than 1.4 billion unique profiles of smartphone…