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Simon Data.

Simon Data Triples Enterprise Client Count, Grows Talent by 75%, and Unveils New Brand Identity

Strong Customer ROI, Investments into Data Infrastructure, New Funding, and Strategic Senior Hires Fuel Company’s Ability to Power the Next Generation of Meaningful Customer Experiences Simon Data, the market-leading customer data platform (CDP) that enables brands to deliver incredible customer experiences everywhere, has tripled its roster of enterprise clients and expanded operations fueled by its Series C. Simon Data triples enterprise client count, grows talent by 75%, unveils new brand identity #CDP #CX “It’s a…

Simon Data Appoints CPO Doina Harris to Accelerate Customer Data Platform Innovation

Former AppNexus And Google Executive Joins Leading CDP Executive Team to Support Growing Enterprise Demand for Advanced CX and Personalization Technology Simon Data, the market-leading enterprise customer data platform that enables brands to deliver incredible customer experiences everywhere, announced the appointment of Doina Harris to Chief Product Officer. Simon Data appoints CPO Doina Harris to accelerate customer data platform innovation #newhire #womenintech #STEM Harris previously spent 4 years at AppNexus (now…

Simon Data Unveils Transform Initiative to Help Brands Scale Personalization

 Launched at WORLDZ 2019, exclusive program empowers marketers with ability to deliver next-gen customer experiences Simon Data, the market-leading enterprise Customer Data Platform (CDP), debuted its invitation-only program Transform by Simon Data at WORLDZ 2019, the global community and summit connecting most influential business and cultural leaders. The program is designed to accelerate a brand’s ability to scale one-to-one personalized customer experiences. This initiative comes on the heels of Simon Data’s recent…

Simon Data Raises $30 Million to Expand Data-Driven Customer Experiences in the Enterprise

Fast-Follow Investment to Drive Data Science and Continued Growth; Major Customers Include Albertsons, ASOS, Equinox, Venmo, WeWork Simon Data, the market-leading enterprise Customer Data Platform (CDP), announced the close of a $30 million Series C funding round to expand its mission of unlocking the power of data to deliver the next generation of customer experiences. The funding follows a $20 million Series B round in late 2018, and was again led by Polaris Partners with continued participation from .406 Ventures and…

Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers

Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, announced the close of a $20 million Series B funding round to further develop its arsenal of solutions for marketers. “The current crop of enterprise CDPs are falling short of their promise to deliver on personalization” The financing was led by Polaris Partners, and follows a Series A funding round in 2015. The company was founded by Jason Davis, Josh Neckes, and Matt Walker, and has raised a total of $32 million…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…