Marketing Technology Highlights of The Week: Featuring ON24, Teradata, Simon Data, Salesforce and more!

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Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics?

Catch more in this weekly MarTech Series highlight: 

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MarTech Quote-of-the-Week!

Every marketer is hyper-focused on creating a great customer experience. But without the right tools, it can be challenging to thoroughly track customer engagement throughout the entire lifecycle. For this reason, I have to reiterate the importance of a technology like marketing automation in today’s market. I believe a marketing automation platform should be at the center of a company’s martech stack.-David Greenberg, CMO at Act-On

Top MarTech News of The Week: 31st May to 04th June 2021

MarTech QnA with the Expert

MarTech Interview with Steve Daheb, Chief Marketing Officer at ON24
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Even as the world re-opens, it’s clear that digital-first, hybrid engagement is here to stay. Hybrid experiences enable more value in reaching, engaging and connecting with customers. With a digital-first, hybrid engagement strategy this will provide a more cost-effective and impactful way of reaching a broader audience. –Steve Daheb, Chief Marketing Officer at ON24 

 

 

Top Articles on Martech and Customer Experience, The Future of Social Sharing and AR / VR in Marketing!

What’s NEW on the SalesStar Podcast? 

 

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