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Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?

Brands continue to pour more and more billions of dollars into digital advertising campaigns – nearly all of which are visually designed and/or wordsmithed to compel consumers to click. Research by AppNexus finds that advertisers in the US. spent nearly $100 billion on digital ads in 2018, and projects that digital ad spend will surpass offline ad spend by the end of 2020. Naturally, criminals willing to engage in fraudulent behavior are eager for their own piece of this gigantic pie. A report by The&Partnership…

What Does AI Need to Succeed for Marketers: Human Intelligence

Artificial Intelligence is widely touted as the solution to all business challenges, especially the ones faced by marketers seeking to build their top-funnel pipeline. AI will reach and engage high-value prospects, Marketers are promised. If so, why are so many marketers disappointed by the results? It’s time we stop thinking about Artificial Intelligence as the panacea for all marketing challenges. If we keep on in this vein, marketers will rightly think of it as snake oil - full of promises it can’t possibly deliver. This…

Yext Releases 2018 Search Trends Data

Brand Interactions on the Rise Across Search, Volume of Reviews per Business Nearly Doubles Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changed in 2018. The data revealed that, as search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri. In fact, new reviews per business location were up 87% in 2018 over the previous year. Businesses in nearly all…

TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli

Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about his journey into programmatic advertising, and what made him focus on audio industry.Tell us about your role at Jelli? I help define the company’s internal strategy for Jelli’s technology to make sure it aligns with our business and industry goals. My job entails communicating the technical aspects of our platform to our external partners and customers so they get a better…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Interview with Eva Tsai, Chief Marketing Officer, Algolia

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?         After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…

Alphabet Inc. Integrates Google Duo with Google Assistant Enabling Easy Access to Users for Video Calling

Users Can Now Make Video Calls Through Their Smartphones via the Google Duo Application. Considering That Google Assistant and Google Duo Are Both Alphabet’s Flagship Products, This Functionality Seemed Obvious, However, It Wasn’t So, Until Now The race for the best Intelligent Assistant is heating up. Currently, Apple and Google seem to be fighting it out to outsmart one another in the Smartphone market. While Apple has developed Siri, Google likes to call its intelligent Assistant simply as, ‘Google Assistant.’ Some…

OK Google: Why Your Brand Needs to Talk?

Voice Searches Need You to Step Up Your Game When It Comes To Content Marketing In the month of May, at Google I/O 2018, CEO Sundar Pichai demonstrated Google Assistant AI placing a realistic phone call and having a 'real' conversation with a human being for an appointment. Earlier this year, Amazon was forced to explain how Alexa recorded a private conversation and sent it to an Echo user’s colleague without their knowledge. These two separate incidents only demonstrate the power of voice search and our…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

TechBytes with Veronica Buitron, Co-founder and CTO, TangoCode

Veronica Buitron Co-founder and CTO, TangoCode Digital Transformation is key to survive in this age of data-driven sales and marketing. Most companies need to relook their digital processes and adapt to the disruptive phenomenon. We spoke to Veronica Buitron, Co-founder and CTO of TangoCode, to understand how to bridge the gap between UX  and CX and the current state of digital transformation in B2B marketing firms. TangoCode builds custom software for companies in the digital marketing space.Tell us about your role at…

Artificial Intelligence Learns and Builds Conversational AI Chatbots Autonomously

Acobot Invents an Artificial Intelligence That Learns from the Web by Itself and Builds Conversational AI Chatbots Autonomously Acobot LLC, an artificial intelligence startup, announced a new release of its artificial intelligence Aco, featuring the capability of self-learning from free-form text such as web pages and creating conversational AI chatbots, which are ready to work as virtual agents for customer support automation, without any further training by a human. Conversational AI and chatbots are often mentioned…

Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion in 2018!

According to a leading global strategy consulting firm, OC&C, Voice-driven commerce is expected to jump to $40 Billion by 2022. Currently, the new-age channel for retail marketing is pegged at $2 Billion. The greatest push to this industry is pivoted on the Amazon-dominated household speaker penetration that is expected to soar to 55% over the next four years, from current numbers at 13%. Read More: Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence At the time of this…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …