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SiriusDecisions

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth. Specifically, she will be focused on demonstrating how customers deploy and deliver account-based engagement and measure business impact. Heuer joins the company…

Forrester Continues To Expand Its Learning Platform; Introduces New SiriusDecisions B2B Marketing Certification Program

Forrester announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online course for B2B marketers that will elevate their proficiency in marketing best practices and lay the foundation for best-in-class marketing strategies that are aligned to the organization's goals. The new certification expands on Forrester's suite of learning offerings that include CX Certification and Zero Trust Certification programs.…

ON24 Powers Audience-Centric, Personalized Experiences Across the Funnel with ON24 Target

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…

How Revenue Alignment Extends the Concept of Sales Enablement

Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was a fantastic conference that left attendees with much to consider as we look forward throughout the next couple of years. The theme - “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine” – underscored revenue alignment and customer-centricity. Revenue Alignment Takes Shape in the Sales Enablement Industry SiriusDecisions stated that revenue aligned…

SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless

SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how far sales and marketing has come just since the previous year’s Summit. Sales enablement is one such area that is growing at an unstoppable rate. With more than 60 percent of organizations investing in sales enablement, it was unsurprisingly a hot topic of conversation at…

Engagio Delivers the Demand Unit Waterfall

B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional Marketing Automation Platforms Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced that B2B marketers are now able to operationalize The SiriusDecisions Demand Unit Waterfall with Engagio’s ABM Automation Platform. The new features can now track engagement by buying group and product intent, support customizable account journeys, and help sales act faster…

True Influence Launches InsightBase 4.0, an Advancement in Buying Group/Demand Unit Discovery and Intent Intelligence

InsightBase 4.0 Allows Users to Quickly Define, Identify and Discover Buying Group Intent Across an Account List, Target Audience or Active Demand Segment to Reach Target Prospects More Effectively and Accelerate the Purchase Process True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin. InsightBase 4.0 is an advanced marketing intelligence platform that allows marketers to define buying groups or demand units…

Forrester To Acquire B2B Sales Research Firm, SiriusDecisions

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing…

TechBytes with Rob Weedn, Founder and CEO, DealSignal

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…

DiscoverOrg Partners with Bombora to Personalize Buyers Journey Using Intent Data

DiscoverOrg Expands B2B Buyer Intent Data Offering With Enhanced Access to Predictive Intent Data Gives DiscoverOrg Customers Competitive Advantage DiscoverOrg, the world’s leading sales and marketing intelligence solution, today announced it has expanded its partnership with Bombora, the leading provider of B2B intent data, and relaunched its OppAlerts product with Bombora Company Surge™. Built on a native integration, DiscoverOrg OppAlerts was originally launched in 2015 and differentiated DiscoverOrg as the only sales…

Key Takeaways from the SiriusDecisions Summit 2018

According to SiriusDecisions’ research, 80 percent of B2B buyers rate customer experience with the brand – either their own or that reported by peers – as the most significant driver of the purchase decision It was my great pleasure to be part of the SaleScout Data Solutions presence at SiriusDecisions Summit (#SDSummit) this year. It’s really exhilarating to experience 3,000-plus people gathered together with a common goal to learn about current best practices and innovations in B2B sales and marketing. For myself, after…

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

Paul Dolan Research Director APAC, SiriusDecisions The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Paul Dolan, Research Director APAC, SiriusDecisions, spoke to us about the importance of webinars as marketing tools and his expectations from the event. Tell us about your journey into the tech industry. How is martech and sales tech industry different today than when you first started here? I was…

Full Circle Digital Source Tracker Unveiled to Refine Martech Revenues

Full Circle Digital Source Tracker Is a New Technology That Extends Full Circle Insights’ Product Suite to Empower Performance Marketers to Confidently Optimize Their Marketing Mix Full Circle Insights, a leading sales and marketing performance measurement solutions provider, has announced the upcoming release of Full Circle Digital Source Tracker. Full Circle Digital Source Tracker is a new capability of the Full Circle Insights product suite that captures digital engagements, including anonymous touches, from a…

ContentlyOne Unveiled to Deliver Intelligent Content for the Entire Customer Journey

ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert…

Proof Analytics Accelerates Marketing’s Business Alignment With Proof+ for SiriusDecisions

Proof+ Templates Help Marketing Teams Rapidly Instrument and Compute Results From the Most Popular SiriusDecisions Marketing Value Frameworks Thousands of marketers around the world use marketing value frameworks developed by SiriusDecisions to better understand what they need to do to effectively support their businesses. Proof Analytics is launching Proof+ for SiriusDecisions, a library of customizable templates that help business and marketing leaders use SiriusDecisions frameworks to achieve, instrument and compute…

Henry Bruce Is Now SVP of Marketing at Contently

As SVP Marketing, Henry Bruce Would Report to CEO Joe Coleman Contently, today announced the appointment of Henry Bruce as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Henry Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their…

Azalead Announces First GDPR-Compliant Account-Based Marketing Platform for Global Manufacturers

March 22nd Webinar Explains How to Address GDPR Risk with IP Based B2B Marketing Technology Azalead, the ABM platform for Global Manufacturers, has addressed the imminent new data privacy regulations that go into effect in May 2018. The General Data Protection Regulation (GDPR) is a newly enacted policy by which the European Union (EU) will strengthen and unify data protection for all individuals within the EU. It covers any company doing business in the EU or with an EU citizen. Fines for companies failing to meet GDPR…

How to Beat Procrastination with a GDPR Marketing Compliance Plan?

Unless you’ve been hiding under a rock for the last few months, chances are you already know what GDPR is. The General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union. To underscore this: As long as you have EU data in your company database, GDPR applies to you. US companies aren’t “spared.” Ignore it, and you’ll risk hefty penalties of up to €20M or 4% of your company’s annual revenue, whichever is…

Predictions Series 2018: The Predictive ‘Buying Center’ in the Middle of B2B Demand Gen Revolution

Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based marketing as a ubiquitous approach for demand generation. The phenomenal explosion of B2B content and marketing-sales convergence (thanks to underlying intelligence driving both) have enabled demand gen marketers to build integrated campaigns and a unified contact strategy with consistent…