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Smaato

Adverty Partners With US-based Smaato for In-app-focused Ad Sales Growth

Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless ad inventory at scale Adverty is announcing a partnership with US-based Smaato, the global in-app advertising platform, which is used by top brands and media buyers to specifically access advertising space in mobile games and applications.…

APAC Spends Big on Rewarded Videos and Holiday Periods

Insights from Smaato’s Global In-App Advertising Trends Report Showcases APAC’s Penchant for Rewarded Video Smaato, the global in-app advertising platform, shares further insights on APAC from its Global In-App Advertising Trends Report’s spotlight on the region. With APAC on track to see a 25% increase in mobile ad spending in 2019, this edition of the report dives deep into the trends of importance for APAC from the first half of 2019. In-App eCPMs Across APAC     Country Indexed eCPM 1 New Zealand…

Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers

Modular SDK Offers Open Measurement Support and In-App Header Bidding Smaato, the global in-app advertising platform, has officially announced a new software development kit (SDK) for Android and iOS that includes key features to help today’s mobile publishers and app developers maximize their revenue. The Smaato NextGen SDK was built by a team of former app developers, who have a deep understanding of the problems many publishers face when integrating an advertising SDK. With support for Open Measurement and an in-app…

Arndt Groth Named New CEO of Smaato

Groth to Lead Accelerated Global Expansion and Technical Innovation Smaato announced that Arndt Groth will be promoted to Chief Executive Officer (CEO) of Smaato, Inc. He will be succeeding Ragnar Kruse, who founded Smaato in 2005 together with Co-Founder Petra Vorsteher and has led the company since inception. Mr. Kruse and Ms. Vorsteher are moving on by starting a new company.   Arndt Groth has served as President of Smaato for the past year and a half and will assume his new role as of today. He will report to the…

Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…

Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification

TAG Certified Against Fraud Seal Demonstrates Smaato’s Commitment to Mobile Marketplace Protection and Innovation Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity and improve transparency in the digital advertising supply chain. Receiving the TAG Certified Against Fraud Seal demonstrates…

eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017

In-App SSP Also Saw 27% Increase in Mobile Ad Requests H2 2017 to H2 2018 Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals important programmatic insights into in-app growth, post-GDPR pricing, advertiser spending, mobile video, holiday spending, and advertising fraud. These key insights will help publishers and advertisers guide their decision-making in 2019 and beyond. Most…

Smaato Reduces Media Buying Costs With Automated Traffic Curation

Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s platform — saving…

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows

H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions of ad requests and impressions from their platform in the first half of 2018. While mobile continued to grow, the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018. Spending on GDPR-compliant ad…

Smaato Accelerates Growth in APAC With Key Industry Leader Hires

Alex Khan joins as Managing Director APAC as Company Invests Heavily in Region Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced two key strategic hires to manage their expansion in the APAC region. Alex Khan will serve as Managing Director APAC. As the former Managing Director of Platforms APAC for Oath, Khan brings extensive experience in championing programmatic solutions for in-app publishers, media buyers, and agencies across the region. Smaato is also…

Banner Ads: Alive and Thriving in Casual Mobile Games

Don’t believe the hype about the death of mobile banners. Banners ads are alive and well — and they are here to stay. Lately, it seems like the only mobile ad format that the industry is interested in talking about is mobile video. While mobile video certainly is the ad format with the fastest growth and development over the past year, it does not mean that standard display formats are becoming obsolete. The banner is the original mobile ad format, inherited directly from the world of desktop. Today, banners remain one…

TechBytes with Arndt Groth, President, Smaato

Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile advertising tool. To better understand the state of mobile app monetization and the rise of the blockchain in the adtech industry, we spoke to Arndt Groth, President, Smaato.Tell us about your role at Smaato. As President of Smaato, I am responsible for the core business operations. Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We work…

Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation (GDPR). After the IAB Europe Transparency and Consent Framework was…

Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand

Smaato brings 450+ in-app demand partners and over 10,000 in-app advertisers to APS publishers Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using APS will…

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform. The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the…

The Two Mobile Trends That Cannot Be Denied

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to be either of those things. With nearly 80 percent of the world’s internet users now accessing the web via mobile phones — totaling more than 2.7 billion people regularly using apps and the mobile web worldwide — mobile is simply how things are now. But just as our industry once watched mobile as a trend unto itself — as an observable portion of a larger whole — we’re now seeing two massive forces rise up within…

Mobile Marketing Association Germany Boosts Board Membership

The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation…