Browsing Tag

small business

How to Run Your Small Business More Efficiently – and Increase Productivity

We all have the same number of hours in a day, and yet some business owners seem to accomplish infinitely more than others do. How do they do it? Are they especially skilled? Geniuses in business productivity? Odds are good that they’re not. In fact, the small business organization that is most efficient is the one run by someone who understands what deserves their time versus what doesn’t. To help you improve client management and business productivity, here’s how to make that distinction so you can be a master of…

10 Tried and True PR Tips to Grow Your Small Business

If you’re a small business, you likely struggle with finding time to tell your own story on a regular, or even consistent, basis. It’s one thing to create content for social media and engage with customers online and it’s another thing to have someone else talk about you and offer third-party credibility. Media coverage is essential for your business, but it’s hard to know exactly how to get their attention. Below I’ll share my tried and true PR tips for small businesses who want to start taking the steps towards a…

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses

Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering That Position: 22% Plan to Invest in Social Media in the Future More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses…

Animoto Survey Highlights Video Marketing’s Popularity on Social Media Amongst Small Business

Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and Youtube in the Next Six Months Than They Have in the Past Six Months Animoto, the company that makes it easy for anyone to create professional marketing videos, recently released its "Small Business Video Marketing Report." The report unearths how small businesses are embracing organic and paid video for their marketing on major social media platforms like Facebook, YouTube, and Instagram. According to Animoto's survey, Facebook is still…