Browsing Tag

Smartly.io

MarTech Interview with Robert Rothschild, VP and Global Head of Marketing at Smartly.io

"Monitoring shifts in consumer behaviors and offering new purchasing options – such as in-app shopping on social platforms will be the key to success for brands in the coming months." Hi Robert, please tell us about your role at Smartly.io and how you started in the company. I’ve been the VP and Global Head of Marketing at Smartly.io for the last year and a half. Previously I’ve led and developed global marketing initiatives for high-profile enterprise software and technology companies. Prior to Smartly.io, I spent…

Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Creative automation and on-demand services empower brands to grow Pinterest advertising Smartly.io, the leading social advertising automation platform for designers and performance marketers, announced they are an official Creative Partner for Pinterest, showcasing the value of Smartly.io Creative Studio team and the company’s creative automation offerings. Already a Pinterest Advertising Partner, Smartly.io is now able to help Pinterest marketers develop and scale highly visual and engaging creative. The Smartly.io…

Smartly.io Sets New Standard for Creative Automation of Social Advertising

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertising Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced new creative capabilities and services for its platform. Known for its market-leading Dynamic Video and Image Template tools, Smartly.io now offers innovative testing capabilities, integrations and enhanced cross-channel workflow management — making Smartly.io the only…

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Smartly.io Named a Leader in Social Media Advertising by G2

Customer Satisfaction Propels Smartly.io to High Ranking in Fall 2019 Grid Report Smartly.io, the leading social media advertising automation platform for performance and creative marketers, announced that it has been named a Leader in the Social Media Advertising category of the Fall 2019 Grid® Report by G2. G2 is the world's leading business solutions review website, and its database of over 915,600+ validated user reviews helps millions of businesses make better buying decisions every month. .@smartlyio named a Leader…

Facebook Storyteller Awards at Cannes: Smartly.io Wins 1st Place in Two Categories

Campaigns for Sephora and Hopper take home the prizes in "Best in Retail" and "Best in Travel" Smartly.io, a leading creative and paid social automation platform, was named a winner of two Facebook Storyteller Awards which were announced at the Facebook Beach during the Cannes Lions International Festival of Creativity. Facebook Storyteller Awards celebrate the best execution of creative ideas for the mobile-first Stories format. The Smartly.io award wins include a campaign from beauty giant, Sephora (Southeast Asia),…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

How to Be Effective at Holiday Marketing Across Facebook, Instagram and Pinterest

As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…

Smartly.io Launches Creative Studio Service and Receives Facebook Creative Platform Badge for Automation Technology

Creative Automation and Design Services Help Brands Create Thousands of Creatives to Drive ROI Across Facebook and Instagram Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This comes after this year's release of Smartly.io's automated Video Templates tool and builds on its existing Marketing Partner Certification. The company also launched Creative Studio, a new in-house team that leverages its…

Smartly.io Expands Leadership Team with Chief Revenue Officer

Tim Frankcom Joins to Lead Social Advertising Technology Company's Global Growth Strategy Smartly.io, a leading ad operations and creative automation platform, has hired Tim Frankcom to join its executive team. Joining as Chief Revenue Officer, Frankcom will be responsible for the company's global growth strategy as it continues to build on five years of rapid expansion since founding. To meet market demand from businesses relying on Smartly.io's creative automation, the company doubled headcount to 250 people in the…

Smartly.io Introduces End-to-End Creative Solutions to Automate Storytelling at Scale

Personalized and Localized Video Automation at Core of the New Offering Facebook Marketing Partner Smartly.io launched a suite of creative solutions to combine creative automation, ad buying, and creative testing in a single platform. With the addition of Smartly.io's new Video Templates feature, Smartly.io customers can now automatically generate video and still creatives to fit a variety of ad formats on Facebook and Instagram, buy the ad space in real time, and test their effectiveness to iterate. With social video…

TechBytes with Tuomo Riekki, Founder, CTO, Smartly.io

Tuomo Riekki Founder, CTO, Smartly.io Marketing teams are spending more time and dollars to optimize their Facebook + Instagram marketing performance in 2018. Lack of automation and control in campaign management workflow prevents marketing teams from fully delivering ad campaigns at their highest performance. There is a clear need to differentiate between optimization and automation technologies for Facebook + Instagram Advertising. To throw credible light on Facebook + Instagram Marketing Performance, we spoke to the…

Interview with Mikko Honkanen, Co-founder, Vainu.io

"Using sales prospecting tools, CMOs can run very effective account-based marketing campaigns and make sure they spend their marketing efforts with the likeliest prospects."Tell us about your role and how you got here. What inspired you to launch Vainu? Our founding team has collectively spent many years in the technology sector, specifically leading sales teams and managing accounts at major organizations. No matter where we were, we face a consistent challenge — finding the ideal prospects to go after and sell our…

Smartly.io Reaches Record Growth Rate of 100% Year-Over-Year Globally

Advertising Automation Company Fuels Momentum with Uber Partnership; Launch of LATAM, ANZ Offices; Appointment of EMEA General Manager  Smartly.io, a leading Facebook advertising automation platform, announced that the company has grown more than 100% year-over-year globally, driven by rapid expansion of its customer base, including a global contract with Uber. The ride-sharing app, along with game publisher Ubisoft and online food service Delivery Hero, join a roster of over 600 brands and agencies that rely on…

Smartly.io Introduces Agency Partner Program to Meet Evolving Customer Needs

Powered by Smartly.io Technology, Brands Manage Social Marketing At Scale Via Network of Full-Service Agencies; Three Additional Service Models Available Smartly.io, a Facebook advertising creative, optimization and automation tool, announced the launch of its Agency Partner Program to complement the three service models introduced previously. Digital advertisers of all sizes can take advantage of Smartly.io's scalable technology and automation capabilities through a Certified Agency Partner. The program is designed…