Marketing Technology Highlights of The Week: Featuring ZoomInfo, Smartly.io, VidMob, Yahoo and more!

How will AR redefine the future of marketing? And what can brands today learn from successful ad campaigns that involve rich use of AR? Catch more from this latest weekly martech highlight:

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MarTech Quote-of-the-Week!

Digital trust is an important part of a company’s integrity. S/MIME, DMARC and VMCs are components of digital trust. Other components include a robust Public Key Infrastructure to handle things like identity and access management, IoT device authentication and TLS certificates.

Dean Coclin, Sr. Director, Business Development at DigiCert

Top MarTech News of The Week: 15th August to 19th August

MarTech QnA with the Expert

Read More!

The benefits of AR adoption in marketing can’t be understated, but they can be quantified. Brands using AR for their customer engagement are seeing significantly heightened engagement rates and dwell times, with more than 40% increases in conversion rates in comparison to standard, non-AR based marketing. Faisal Galaria, CEO at Blippar

 

MarTech Articles on Video Marketing, Marketing Attribution, OOH Advertising and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze

Episode 132: Biggest B2B Sales Learnings with Astrid Boer Masle, VP of Sales, EMEA & APAC – RFPIO

Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift

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