VidMob

Intelligent Creative Platform Enables Teams to Measure, Score and Multiply Creative Impact Across Every Region and Digital Touchpoint VidMob, the leading platform for Intelligent Creative, today announced Brand Governance, a new capability designed for digital marketers to gain visibility and control over their brand creative at scale. The solution combines AI-powered creative auditing technology, creative scoring and media performance analytics to help marketers understand how visual elements in ads influence business…

Partnership Between the Ad Council, dentsu International, and VidMob Helps Increase Effectiveness of National Mental Health Campaign Through Data-Driven Approach to Creative Across Social Platforms Wrapping up Mental Health Awareness Month, the Ad Council, VidMob, and denstu International, today announced a case study and results of a new partnership to ensure America’s young adults are empowered to have effective conversations with one another about mental health. The collaboration leveraged AI technology to improve…

Ward Brings Software Marketing Leadership to VidMob as Company Expands Intelligent Creative Globally VidMob, the leading platform for Intelligent Creative, today announced that SaaS marketing leader Andrea Ward is joining Vidmob’s leadership team as Chief Marketing Officer. Ward will lead VidMob’s marketing function as the company expands their Intelligent Creative business globally. Marketing Technology News: Innovid Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces For……

Former leader of Facebook’s North American Scaled Accounts to spearhead VidMob’s mid-market and growth client business VidMob, the leading platform for Intelligent Creative, today announced that Matty de Castro will join the company in the newly created role of VP of Growth and Operations. In this position, de Castro will expand VidMob’s business intelligence practice and build a global sales organization to support small and medium-size businesses. De Castro draws on his significant experience scaling mid and growth…

Includes backing from some of the most powerful companies in the creative technology space including Adobe and Shutterstock, to build a single platform to unify data & creativity VidMob, the leading platform for Intelligent Creative, announced that it has closed its Series C financing, raising $50 million in expansion capital from a group of funds, strategic investors, and influential companies in the creative technology space. The new round will support VidMob’s global expansion, new e-commerce initiatives, ongoing…

As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention, dentsu international announced that it has partnered with VidMob to offer new depths of creative intelligence and performance to marketers. VidMob’s Agile Creative Studio will now power dentsu’s Attention Ads Lab, the arm of the program focusing on identifying which ads capture consumer attention. This expanded partnership will support brand campaigns across the entire digital ads…

Former SVP of CAA Brand Consulting Jeff Filiberto Hired as Head of Marketing Transformation Practice and Beauty Industry Executive Susan Naci Named Beauty & Luxury Lead VidMob, the leading platform for intelligent creative, announced that Jeff Filiberto will join the company in a newly created role—Head of Marketing Transformation Practice. In this position, Filiberto will develop and helm the company's strategic consulting practice to help enterprise brands improve their creative operations and marketing results by…

Leading Creative Performance Platform Passes Third-Party Audit with Zero Exceptions VidMob, the leading platform for intelligent marketing creative, announced that it successfully completed its Type 2 Service Organization Control (SOC) 2 examination. The SOC 2 report demonstrates the company's ongoing commitment to keeping sensitive client data safe. This milestone recognizes the operational effectiveness of VidMob's controls over a specified period of time. Marketing Technology News: Rakuten Mobile Adds Nuance…

For most of advertising’s history, advertisers have produced their messaging primarily based on the gut instincts of their creative teams. Sure, we’ve always had surveys and market research to provide loose guidance on the demographics and preferences of our potential customers. But until recently, the end result has always been a single, one-size-fits-all ad that succeeds or fails based on the creativity and the guesswork of the people who produced it. With the development of digital advertising technology, this has…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

Seasoned Technology Leader to Focus on Advancing VidMob's Platform for Unifying Data and Human Creativity & Oversee Newly Implemented Collaboration with MIT Institute for Data, Systems & Society VidMob, the world's leading technology platform for scalable, data-informed advertising creative announced a significant addition to its expanding product team. Nearly two months after closing a $25 million Series B financing, the company has hired Humphrey Chen as Chief Product Officer. Chen previously served as the head…

New EMEA Headquarters in Dublin Signs Sainsbury's, Coup, Dolap, Asambeauty & Carolina Lemke as Inaugural Clients VidMob, a first-of-its-kind creative platform, announced the global expansion of the company and its award-winning technology solution, the Agile Creative Studio, with the opening of two new offices: Dublin, Ireland and São Paulo, Brazil. The former will serve as VidMob's new EMEA headquarters, supporting campaigns for various Fortune 500 companies, as well direct to consumer brands. The São Paulo office…

The underlying theme of this year’s Cannes Lions 2019 festival was the future of creativity. It was examined from all angles over the course of five days, as leaders of the industry shared ideas about emerging storytelling formats, strategies to overcome attention scarcity, and ways to more accurately and positively reflect society. Advertising shapes culture, and it was inspiring to see brand leaders demonstrate a genuine passion for purpose. We invited six leaders across Facebook, Snapchat, Twitter, and YouTube to chat…

Led by BuildGroup, Latest Funds Will Accelerate Development of Creative Intelligence Tech to Improve Effectiveness of Video Ads VidMob, a first-of-its-kind full stack creative technology platform, announced the closing of $25 million in Series B financing, bringing the company's total capital raise to more than $45 million. This latest round of funding will be used to further develop VidMob's award-winning technology solution, the Agile Creative Studio, aimed at helping marketers of all sizes improve and scale their…

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

Pinterest's Creative PMPs Now Allow Pinterest Advertisers To Engage With Seven New Ad Platforms Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content. Advertisers can now work with seven new Creative PMPs - Popular Pays, …

With the Fresh Raise, VidMob Will Expand Its Creative Insights Platform and Grow Internationally to Meet Growing Client Demand VidMob announced that it has closed an additional $6.4 million extension to its previously announced Series A financing. The additional funding will be dedicated to growing the company’s Engineering and Data Insights teams and expanding the company’s presence with the opening of a London office. VidMob focuses on building technology solutions aimed at making human creativity more scalable,…

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…