If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. …
The Blurring Lines Between B2B and B2C
B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting …
Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect
State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology …
The Top 4 Challenges Plaguing B2B Marketers in the Digital Age
Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of …
Zaius Joins Magento Technology Partner Program
New Zaius extension for Magento 2 offers brands a unified view of the customer across the entire organization, from commerce …
How Contract Acceptance Is Evolving with New Customer Experience Expectations
The customer experience in the B2C world is constantly evolving. Consider how you ordered food a few years ago. You …
MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions
"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s …
Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success
Kyle Flaherty, Go-To-Market and Branding Leader, Joins Zaius as CMO to Accelerate Growth and Amplify One of the Hottest Brands …
Utilizing Marketing Data to Create Emotional Customer Loyalty
Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are …
Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before
The Integration Makes It Easier for Marketers to Take Advantage of Contextual and Personalized Messaging using Precise Location Data Bluedot, …
Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification
Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer …
Interview with Anthony Kennada, Chief Marketing Officer, Gainsight
"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like …
B2B Brands, Stop Trying to Make B2C Happen
Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article …
Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface
Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, …
Mark Sciortino Joins Vestcom as Senior Vice President, Strategy and Corporate Development
Mark Sciortino Previously Led Marketing Strategy and Planning for Walgreens Co Vestcom, the leading provider of customized shelf-edge communications and …