B2C

Independent research report finds reference customers are "enthusiastic about BigCommerce as a trusted partner" and recognizes BigCommerce with highest scores possible in partner ecosystem, architecture, product vision and roadmap criteria…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Most consumers view television ads as being the most trustworthy UpCity has announced the results of a survey asking consumers about their behavior regarding different advertising types, what they are more likely to engage in, and what…
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Quadrant Knowledge Solutions announced that it has named HCL Software, a leading global technology company, as the 2022 technology leader in the SPARK Matrix analysis of the global B2C and B2B digital commerce platforms market. The…
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Veteran Enterprise SaaS Executive to Lead Global Marketing LiveRamp (NYSE: RAMP), the leading data enablement platform, today announced that Jessica Shapiro has joined its executive leadership team as chief marketing officer (CMO) and will…
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There have often been comparisons between B2C and B2B marketing, focused on how B2C marketers experiment with various messaging concepts and angles to broadcast exciting offers or details about their product while B2B tends to be a bit…
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Modular product management platform used to overhaul roadmapping and prioritisation within the organisation Defined.ai is using airfocus to enhance and improve both its B2C and B2B product management, as it continues its mission to provide…
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iSEEK Corporation launches 3DShapeIndex.com powered by iSEEK’s fully automated CADseek shape classification and shape search algorithms embedded in a cloud deployment. CADseek’s shape classification algorithm does not require the use of…
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Seasoned Marketer Steps into Important Post as Co-Founder & Prior CMO Randy Frisch Takes on Chief Evangelist Role Uberflip, the leading cloud-based content experience platform (CEP), today announces key executive changes. Randy Frisch …
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To build out more strategic customer-centric marketing models, brands need different kinds of data to fuel their plans; Eugene Becker, GM and Executive President of Global Data and Identity Products at Acxiom shares some views: ______…
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Social media marketing is a great way to boost a brand’s online presence and build relationships with prospects and customers. But when it comes to building out a result-oriented social media marketing strategy, B2C and B2B strategies…
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The acquisition of VoxGen will expand Waterfield Tech's position as the global, go-to conversational AI technology and services partner for clients from mid-market to large enterprise looking to accelerate their CX transformation.…
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New partner DIGIU will see Spryker’s technologies become available to the company’s clients in Spain, with future expansion planned for Latin America Spryker Systems, the fastest-growing enterprise digital commerce platform for B2B,…
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There’s a lot for B2B marketers to pick up from based on the recent rebrand by M&Ms! Recent trends and research have often pointed towards how consumers and end users across various categories are now leaning towards establishing buying…
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There's a special science and art to using videos effectively to gain more marketing traction; Stacy Adams, Head of Marketing at Vyond shares some pointers: ________ Welcome to this MarTech Series chat Stacy, take us through your…
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Verasity is pleased to announce that it has completed a major corporate rebranding exercise and refreshed its www.verasity.io website as part of its Q4 2021 Project roadmap. The new website, which now introduces new feature pages for the…
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Online mediums that facilitate the trading of products, funds, stocks and more can be grouped under eCommerce or electronic commerce providers or platforms. All online business models that facilitate sales and transactions through the…
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Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that their site search product Hawksearch has been selected by an Inc. 5000 IT solutions corporation to support its BigCommerce site’s conversion…
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The pandemic has reshaped many aspects of the business landscape and as a result, B2B marketers are having to adapt to a ‘new normal’ and rework their strategies accordingly. One of the most integral drivers of a successful marketing…
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Michael Kahn, Global CEO at Astound Commerce shares a few thoughts on the evolution of digital commerce and what future trends will redefine this segment in this chat with MarTech Series: _______ Welcome to this MarTech Series chat…
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