Browsing Tag

B2C

Reltio Appoints David Kirven Chief Marketing Officer

Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, announced that David Kirven has joined the company in the role of Chief Marketing Officer. He is a marketing veteran whose experience spans consumer, SMB, and large enterprise technology marketing. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “Serving new buyers and markets requires a new digitally-driven, customer-centric,…

World’s Leading Advertising Industry Body Announces Complete Overhaul of Marketing’s Mission; New Framework to Deliver on…

The Global CMO Growth Council, representing 1,200+ chief marketers from some of the world's leading brands, is advocating to, once-and-for-all, establish a clear, universal path for marketers to help drive business growth and benefit all of humanity. During its inaugural B4H Summit, the Council's leadership shared the new 'B4H' (Brands for Humans) Growth Platform: a framework that rewrites the rules of marketing that is better suited for modern businesses and their consumers alike. The B4H platform provides a clear…

Digital Marketers Expect to Double Messaging Volume by 2024

A new survey from MessageGears highlights the important role digital messaging continues to play in B2C marketing, while underscoring the immense challenges facing marketers in terms of COVID-era messaging and customer data access MessageGears, the customer marketing software provider, has completed a survey of B2C digital marketing trends. A key takeaway is that B2C marketers are planning to significantly increase the number of digital messages they’re sending, with one-third saying they would double their…

Top Martech Funding (in the news) From Q1 of 2021!

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

MarTech Interview with Steven Kellam, SVP Marketing and Alliances at 360insights

Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA: _____ Hi Steven, welcome to this chat! Tell us about your journey through the years…we’d love to hear more about 360 Insights…  360’s story began over 12 years ago in recognition of the need for brands to better manage their incentive programs, provide a better user experience, protect…

MRM Named For 5th Straight Year As A Leader In 2021 Gartner Magic Quadrant For Global Marketing Agencies

For the fifth consecutive year, MRM has been recognized as a Leader in Gartner Inc.'s Magic Quadrant for Global Marketing Agencies report. Gartner, whose Magic Quadrant analysis is based on a comprehensive review of an agency's completeness of vision and ability to execute, is the world's leading information technology research and advisory company. MRM, which is part of McCann Worldgroup, is a global marketing agency that provides both Business-to-Consumer (B2C) and Business-to-Business (B2B) clients with a full range of…

Traction Welcomes Brian Hovis as Senior Partner, Head of Performance Marketing

Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He previously held the positions of Vice President Marketing for Nordstrom, Senior Vice President & Global Head of Digital Marketing for Citi, Vice President of Marketing for Experian, as well as digital leaders hip roles for Intuit and Sony Electronics. Additionally, Brian…

Allocadia’s Growing Global Customer Base Highlights MPM Momentum

Marketing organizations accelerating their adoption of agile planning & budget solutions to power their pandemic recovery strategies Allocadia, the leader in Marketing Performance Management (MPM), announced it has significantly grown its customer roster in both B2B and B2C industries, despite the economic turmoil of 2020. Companies including Alteryx, GitLab, GOJO Industries, Inc. (makers of Purell), Reckitt Benckiser Group, Plc., and Zendesk have invested in Allocadia's agile MPM platform to drive more efficient spend…

Kroger Ship to Integrate a Marketplace this Fall

Retailer partners with Mirakl to advance seamless customer experience The Kroger Co., America's largest grocery retailer, announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces. "Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers,…

Vision Critical Secures US$20 Million in Growth Funding from Vistara Capital Partners

Investment to accelerate the next stage of rapid CXM growth Vision Critical, a continuous customer insights solution provider, has received US$20 million in growth debt from Vistara Capital Partners. The investment will expedite Vision Critical's aggressive growth strategy and ambitious roadmap centered around delivering a market-leading Customer Experience Management (CXM) and insights platform. "As customer retention becomes even more imperative in today's dynamic environment, Vision Critical's ability to allow…

Salsify Named a Cool Vendor in the June 2020 Cool Vendors in Digital Commerce Report by Gartner

Vendors recognized in the report are interesting, new and innovative Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced that they have been named a Cool Vendor in Gartner's June 2020 report Cool Vendors in Digital Commerce. The report states, "Whether your primary market is B2B or B2C, the digital world creates ever-increasing expectations for convenience and usability across myriad channels. Meeting customer expectations requires vigilance and powerful tools…

Televerde Introduces #InThisTogether; Provides 90 Days At-Cost Customer Support Solutions for B2B and B2C Organizations

By Using Televerde’s Program, B2B and B2C Companies of All Sizes Can Emerge from the Crisis Poised for Rapid Growth It has become clear that COVID-19 will leave long-term business and economic consequences in its wake. Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, looked at its unique business model to find a way to be a part of the solution. Televerde has always believed in “business as a force for…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change

If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. Missing are the stories of how companies are intentionally hiring and providing career development opportunities to people who otherwise have limited prospects for sustainable employment. Also missing are the interviews with business leaders who share why and how they’ve made lifting people out of poverty through employment a priority. For all the talk about purpose and inclusion, we’re still not connecting the dots.…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

The Top 4 Challenges Plaguing B2B Marketers in the Digital Age

Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore, navigating B2B data and measurement is complex and comes with unique nuances, such as finding the right data at scale globally, creating custom audiences, and measuring impact at the account level. eMarketer forecasts B2B digital spend will top $6 billion in the U.S. alone in 2019. As B2B ad…

Zaius Joins Magento Technology Partner Program

New Zaius extension for Magento 2 offers brands a unified view of the customer across the entire organization, from commerce to marketing Zaius, the original B2C CRM, announced that it has joined the Magento Technology Partner program with the release of its Zaius extension for Magento Commerce and Magento Open Source. The Zaius B2C CRM (customer relationship management) extension, which is available now in the Magento Marketplace, provides merchants with a complete view of their customers and their behavior across channels…

How Contract Acceptance Is Evolving with New Customer Experience Expectations

The customer experience in the B2C world is constantly evolving. Consider how you ordered food a few years ago. You would dig up a menu from the junk drawer, dial the number on your landline, and cross your fingers, hoping someone would answer the phone. Once you got through that, you had no real idea when the food would actually be delivered. Today, you grab your phone, open an app, customize your order, pay, leave a tip (I hope) and then track your order from the restaurant to your door. Companies like Uber Eats are…