B2C

VIPdesk and Customer Care Measurement & Consulting (CCMC) have the pleasure to announce the final results of the first-ever nationwide Customer Delight Study. The Customer Delight Study surveyed the impact of customer delight on…
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Protempo Group announced today they have successfully recruited Tony Harris,  a subject matter expert on global business-to-business and business -to-consumer, Omnichannel marketing, and eCommerce and founder of Thinc B2B, a management…
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Dynamic Email and Triggered Notifications Help Brands Increase Net Promoter Scores, Future Purchase and Satisfaction Liveclicker, a CM Group brand and global provider of real-time email personalization solutions for B2C marketers, today…
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SalonCentric, A Subsidiary of L'Oréal USA, Leverages Mirakl's B2B Marketplace Platform with a One-Stop Shop for Wholesale Salon and Beauty Supply Distribution Mirakl, the only enterprise marketplace SaaS platform that empowers both B2B and…
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SurveyMonkey  is hosting its first ever virtual market research summit, FastForward Live, to explore how curiosity, resilience, and agility will shape the future of market research. The free virtual summit will feature insightful sessions…
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The integration arms B2B and B2C product and app developers with high-quality, comprehensive business and consumer data, ensuring efficiency and speed to market Data Axle, the leading provider of data and real-time intelligence solutions,…
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Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, announced that David Kirven has joined the company in the role of Chief…
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The Global CMO Growth Council, representing 1,200+ chief marketers from some of the world's leading brands, is advocating to, once-and-for-all, establish a clear, universal path for marketers to help drive business growth and benefit…
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A new survey from MessageGears highlights the important role digital messaging continues to play in B2C marketing, while underscoring the immense challenges facing marketers in terms of COVID-era messaging and customer data access…
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The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as…
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Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA:…
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For the fifth consecutive year, MRM has been recognized as a Leader in Gartner Inc.'s Magic Quadrant for Global Marketing Agencies report. Gartner, whose Magic Quadrant analysis is based on a comprehensive review of an agency's completeness…
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Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He…
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Marketing organizations accelerating their adoption of agile planning & budget solutions to power their pandemic recovery strategies Allocadia, the leader in Marketing Performance Management (MPM), announced it has significantly grown…
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Retailer partners with Mirakl to advance seamless customer experience The Kroger Co., America's largest grocery retailer, announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of…
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Investment to accelerate the next stage of rapid CXM growth Vision Critical, a continuous customer insights solution provider, has received US$20 million in growth debt from Vistara Capital Partners. The investment will expedite Vision…
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Vendors recognized in the report are interesting, new and innovative Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced that they have been named a Cool Vendor in Gartner's June…
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By Using Televerde’s Program, B2B and B2C Companies of All Sizes Can Emerge from the Crisis Poised for Rapid Growth It has become clear that COVID-19 will leave long-term business and economic consequences in its wake. Televerde, the…
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Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc.…
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Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way…
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