Interview with Anthony Kennada, Chief Marketing Officer, Gainsight
"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like …
B2B Brands, Stop Trying to Make B2C Happen
Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article …
Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface
Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, …
Mark Sciortino Joins Vestcom as Senior Vice President, Strategy and Corporate Development
Mark Sciortino Previously Led Marketing Strategy and Planning for Walgreens Co Vestcom, the leading provider of customized shelf-edge communications and …