Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are …
Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before
The Integration Makes It Easier for Marketers to Take Advantage of Contextual and Personalized Messaging using Precise Location Data Bluedot, …
Zylotech AI-Powered Customer Data & Analytics Platform Awarded Marketo Certification
Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM) Zylotech, an AI-powered customer …
Interview with Anthony Kennada, Chief Marketing Officer, Gainsight
"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like …
B2B Brands, Stop Trying to Make B2C Happen
Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article …
Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface
Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, …
Mark Sciortino Joins Vestcom as Senior Vice President, Strategy and Corporate Development
Mark Sciortino Previously Led Marketing Strategy and Planning for Walgreens Co Vestcom, the leading provider of customized shelf-edge communications and …