B2C

B2B marketers and advertisers today have a range of online ad streams and ad channels from which to choose from. And newer channels are constantly adding to the mix, making it more crucial for marketers and advertisers to not only dive…
Read More...

Surpassing previous analyst evaluations for the third consecutive year, company is positioned for growth as a leading SaaS B2B ecommerce platform BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established…
Read More...

Latest certifications provide transparency into the company’s security, privacy and compliance posture BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced it has…
Read More...

Additionally, 43% of those hybrid businesses are currently reassessing the types of team collaboration tools that they use. UpCity has announced the results of a survey that reviews perspectives from software developers to provide…
Read More...

Fifth annual conference goes bigger with powerhouse keynote speakers, including Whole Foods Market Co-Founder John Mackey, Best-selling Author Seth Godin, Rent the Runway Co-Founder Jenny Fleiss and Kate Ancketill, Founder and CEO of…
Read More...

Focus on SEO helped organization increase organic traffic and connections with burn survivors. SmartBug Media— a leading Intelligent Inbound marketing agency that assists B2B businesses, B2C organizations and D2C e-commerce businesses in…
Read More...

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like…
Read More...

Together the two provide a seamless solution for delivering exceptional commerce experiences across every customer touchpoint on a global scale Digital River, an experienced global commerce enabler for established and fast-growing…
Read More...

Findings highlight insights from over 400 marketers across the globe. Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, released today the findings from…
Read More...

Targeting a CAD$40B market for surveys, investors back latest Montreal data company with its breakthrough approach to ensuring better quality data through precision targeting and industry-leading speed Potloc, the research technology…
Read More...

Australian tech company, tagSpace announces the expansion of their Mixed Reality Metaverse platform to consumers. Since tagSpace was founded in 2014 by gaming veteran Paul Martin, the company has focused on licensing its Mixed Reality…
Read More...

Solution to power the next generation of privacy-preserving data collaboration, audience targeting, and marketing analytics for advertisers and publishers Neustar, Inc., a TransUnion company, today announced the launch of its Marketing and…
Read More...

Stephan Beringer, CEO at Mirriad shares a few content development best practices for marketers in this short catch up: ________ Welcome to this MarTech Series chat Stephan, tell us about yourself and your role at Mirriad. As the…
Read More...

Included industry experts have a strong track record building successful tech companies Nowigence Inc., the SaaS Technology firm behind Pluaris™, a comprehensive and turnkey AI knowledge engine, today announces a newly formed independent…
Read More...

Addition of recognized quality supplier strengthens Dynata's investment in growing its member communities Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced its acquisition of…
Read More...

Multi-channel streaming platform and consent enablement leaders partner to provide embedded first-person consent controls to empower consumers to control their data Loop Media, Inc., a leading multi-channel streaming platform that provides…
Read More...

Brands' lack of customer focus reverses CX momentum gained during the pandemic According to Forrester's US 2022 Customer Experience Index (CX Index™) rankings, CX quality fell for 19% of brands in 2022 — the highest proportion of brands to…
Read More...

Customers can now benefit from completing more, genuine transactions and blocking fraud by increasing the accuracy of authentication at checkout Forter, the Trust Platform for digital commerce, today announced it has launched Forter Plugin…
Read More...

Independent research report finds reference customers are "enthusiastic about BigCommerce as a trusted partner" and recognizes BigCommerce with highest scores possible in partner ecosystem, architecture, product vision and roadmap criteria…
Read More...

Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
Read More...