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Jeff Lucas Becomes Executive Advisor at Mobilize Solutions to Provide Strategic Guidance to Help the Company Scale “In-Camera” Media Sales & Operations Mobilize Solutions has added media innovator, Jeff Lucas to their Board as an Executive Advisor. Lucas is the right guy at the right time as the company has secured mass distribution agreements to deliver timely & relevant content to millions of everyday camera users. “I am happy to be a resource as Mobilize embarks on the exciting world of camera-marketing. There…

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

The Deal Marks Whistle's Second Acquisition of the Year and Further Accelerates the Company's Inorganic and Organic Growth Strategy Positioning the Combined Business to Double Its Year-Over-Year Revenue Whistle, an entertainment and sports media company known for creating inspiring and engaging programming for young audiences, acquired Santa Monica-based Vertical Networks, a mobile-first content studio founded by Elisabeth Murdoch and backed by Snap. The deal greatly expands Whistle's investment in creating lifestyle…

Baidu, Inc. and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorizes Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their business through advertising. “We look forward to continuing to work with Baidu to reach export-oriented advertisers in these key markets.” In its most recent…

Teespring, the leading ‘create & sell’ commerce platform which empowers independent creators to design, promote and sell their own highly-customized products online, has announced Nick Bell as an official Advisor. The former VP of Content at Snap Inc will assist Teespring in its expansion as a creator based platform.  Teespring has created the most comprehensive commerce eco-system on the market. The company recently announced its profitability after a tumultuous few years, and led by new CEO Chris Lamontagne, has…

Industry Veteran to Spearhead Global Marketing Efforts for Snap Snap Inc. announced that Kenny Mitchell will join the company as Chief Marketing Officer (CMO) beginning in June 2019. In this newly created role, Mr. Mitchell will join the senior leadership team of the company and report to CEO Evan Spiegel. Mr. Mitchell will lead all consumer and product marketing programs as Snap continues to bring creativity and new forms of self-expression to people all over the world. “Kenny’s consumer marketing expertise and his…

Financialnewsmedia.com News Commentary This may be counter-intuitive given all the negative media concerning privacy matters with social media platforms, but industry research sources project enormous growth for the sector as the companies "will continue to find ways to monetize." The January 2019 report continues: "Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking websites; from Facebook and Twitter to LinkedIn and dozens more, people use these networks maintain…

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…