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Benjamin Franklin once noted: “by failing to prepare, you are preparing to fail.” I’ve been watching this axiom come to life in mobile monetization for the past year-plus so far, but it was on an American Airlines delayed flight where I saw…
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To allow marketers to optimize their buys with Snap and reimagine how they approach ad-buying, Snap is globally rolling out a new advertising product, Multi-format Delivery. Available now, Multi-format Delivery will offer brands buying on…
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Camo Enables High-Fidelity, Accelerated AR capabilities with Snap Lenses, alongside Overlay, Recording, Zoom, Pan and other Features for Live Streaming, Gaming, and Videoconferencing Reincubate, makers of Camo, the app that…
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New Pixel-first feature puts the Snapchat camera directly onto the lockscreen for fast & easy access Snap Inc. today announced at the Pixel Fall Launch event a new feature on Google’s Pixel 6 called “Quick Tap to Snap,” launching later…
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Nextech AR Solutions Corp., a diversified leading provider of augmented reality (“AR”) experience technologies and services, is proud to announce the launch of its “mini-metaverse” at “Harmony at London Wall Place” in the City of London.…
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Talkdesk Citizen Engagement enables U.S. state and local governments to streamline and simplify the benefits administration process and proactively communicate with constituents Talkdesk Inc., the global customer experience leader for…
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The AR Lab will deliver state-of-the-art marketing and commerce solutions for brands WPP and Snap Inc., the camera company behind Snapchat, today announced a global partnership (“The AR Lab”) to help brands build and…
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Content watched for 250 billion minutes across Facebook, YouTube and More TheSoul Publishing, the global digital studio delivering creative, short-form video content that soars on social media, has become the first media publisher to reach…
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Aleph Holding, the global partner to the world's biggest digital media players, has announced that it has partnered with leading global private equity firm, CVC Capital Partners . The partnership will see CVC Capital Partners Fund VIII…
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Introducing Mind Together, a coalition to destigmatize mental health at work What you need to know: Kellogg Company, Snap and Spotify are founding members committing to education, awareness and learning programs for the workforce…
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Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021 Unity, the world’s leading platform for creating and operating real-time 3D (RT3D)…
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Snapchatters Can Submit their Best Video Snaps for an Opportunity to Earn a Share of More Than $1 Million USD Every Day Snap Inc. announced Spotlight, a new entertainment platform for user-generated content within Snapchat. Spotlight will…
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Jeff Lucas Becomes Executive Advisor at Mobilize Solutions to Provide Strategic Guidance to Help the Company Scale “In-Camera” Media Sales & Operations Mobilize Solutions has added media innovator, Jeff Lucas to their Board as an…
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Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human…
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Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent…
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The Deal Marks Whistle's Second Acquisition of the Year and Further Accelerates the Company's Inorganic and Organic Growth Strategy Positioning the Combined Business to Double Its Year-Over-Year Revenue Whistle, an entertainment and…
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Baidu, Inc. and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorizes Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this…
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Teespring, the leading ‘create & sell’ commerce platform which empowers independent creators to design, promote and sell their own highly-customized products online, has announced Nick Bell as an official Advisor. The former VP of…
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Industry Veteran to Spearhead Global Marketing Efforts for Snap Snap Inc. announced that Kenny Mitchell will join the company as Chief Marketing Officer (CMO) beginning in June 2019. In this newly created role, Mr. Mitchell will join the…
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Financialnewsmedia.com News Commentary This may be counter-intuitive given all the negative media concerning privacy matters with social media platforms, but industry research sources project enormous growth for the sector as the…
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