Browsing Tag

Snapchat

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

Yext Fall ’18 Product Release Now Available for General Access

Features Now Live in the Fall '18 Release Include Yext's Integration with Snapchat, Intelligent Review Response, and Yext Analytics Integration with Tableau Yext, Inc. the leader in Digital Knowledge Management (DKM), announced that its Fall '18 Product Release is now live for Yext customers and partners. The Fall '18 Release includes Yext's integration with Snapchat, intelligent review response, and a new Yext integration with Tableau. "AI-powered services like search and voice assistants have altered the customer…

Agora.io Announces $70 Million in Series C Funding from Coatue Management

Agora.io Secures New Capital to Boost Its Global Live Video API Platform and Further Expand Global Operations to Disrupt the Voice, Video and Live Broadcasting Space Agora.io, the leading voice, video and live broadcasting platform, announced that it has closed $70 million in a Series C round of funding led by Coatue Management, a leading technology investor known for its investments in Uber, SnapChat, Box.com, Lime, DoorDash, and others. Existing investors SIG, Morningside and Shunwei Capital participated in the latest…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. G Suite’s Gmail Rolls out with New Features G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian,…

Snapchat Is Now a Part of the Yext Knowledge Network

Starting November, Yext Brain to Directly Power Business Information on Snapchat, Globally As information expands exponentially on the internet, users are getting increasingly uncertain about its authenticity. Nowadays, there are multiple sources for users to get information about a single entity. Despite the convenience, the information received on any subject isn’t always homogeneous. This is the main source of dilemma for users when it comes to believing in information on the world wide web. This is especially…

Snapchat Welcomes Two More Companies to Its Mobile Measurement Partner Program

Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook & Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That Snap Inc’s Snapchat will be adding Tenjin and Branch.io to its Mobile Measurement Partner Platform. This is being considered a highly strategic move by Snapchat to be at par with rivals, Facebook and Instagram. While Instagram is a part of Facebook (purchased at $1 billion in 2012 by the latter), its…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Snapchat Releases Retail Footprints ‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers Phrasee Declares War on…

Snapchat Releases Retail Footprints

‘Retail Footprints’ Are a Series of Comprehensive Reports Detailing Online & Offline Consumer Shopping Behavior. Snapchat’s Research Intends to Benefit Digital Advertisers ‘Retail Footprints’ report details consumer shopping behavior exclusively in the big-box, luxury and apparel-store segment. Snapchat is marching forward to become a highly credible brand in the e-commerce space and wants to convince advertisers about their capabilities. This announcement comes after Snapchat’s e-commerce add-ons that the company…

Video Occupies a Quarter of US Digital Advertisement Budgets

Video Is Becoming Increasingly Pivotal in Sales & Marketing Campaigns, Globally. This Is Turning out to Be Especially True in the US Digital Advertisement Market Where Facebook Will Dominate in 2018 Video has taken the center stage recently due to its adoption as the go-to medium for brand advertisements. We recently published a comprehensive article about emerging technologies to produce B2B advertising campaigns. This year, the US video advertising spend will rise to $27.82 billion dollars, which is approximately…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better

When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no shame in admitting it—even if you’re a marketer who eats, sleeps, and breathes advertising in your day job. In fact, Pressboard recently conducted a survey that found that advertisers, of all people, are just as averse to ads as anyone else. 98% stream ad-free content on platforms like Netflix or Prime Video, for example, and 79% own a DVR they use to skip commercials. We might just be the only industry that…

IGTV: A Window into the World of Instagram’s Mobile Users

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s consumer. New Kid on the Block Instagram’s foray on the vertical video comes as no surprise, as mobile devices garner 60% of all video views worldwide. First to take advantage of this trend was Instagram’s competitors, YouTube and Snapchat. While YouTube reigns supreme when it comes to…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

TechBytes with Erin Jaeger, Director, Product Marketing, Yext

Erin Jaeger Director, Product Marketing, Yext Most business, especially SMBs struggle to control the information available about them, online. Yext's Digital Knowledge Management platform helps businesses to tackle this pressing need. We spoke to Erin Jaeger, Director, Product Marketing, Yext to understand how their platform enables businesses to generate better ROMI.Tell us about your role at Yext and the team and technology you handle. As the Director of Product Marketing, I run the product marketing team at Yext.…

Canon Discovery Services Releases Whitepaper Social Media Discovery

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

TechBytes with Tony Calzaretta, VP Design and Creative, Pandora

Tony Calzaretta VP Design and Creative, Pandora Pandora has recently integrated with Snapchat to allows its users to access premium content. The use of rewarded video and Pandora's Premium Access feature have led to an increase in engagement among Gen Z listeners. We spoke to Tony Calzaretta, VP Design and Creative, Pandora to understand the nuances of this burgeoning market.Tell us about your role at Pandora and the team/technology you handle. I run Pandora's Listener Product Management and Product Design Teams.…

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…