Snapchat

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant…
Read More...

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of…
Read More...

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and…
Read More...

Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement experiences inspired by social networks. With the new Story suite, online brands…
Read More...

With Bullying Becoming a Growing Social Menace for School Going Population, Sky Data Results Are Adding Insult to Injury. 91% of Poll Participants Believe That Social Media Worsens Bullying Social Media platforms are the primary sources…
Read More...

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's…
Read More...

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start…
Read More...

"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating…
Read More...

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What…
Read More...

Whenever a new advertising avenue opens—on Snapchat, on Instagram and, most recently, as an expanded opportunity on Amazon—it is tempting to roll the dice, spend a reasonable amount of money and see what pans out from a group of test…
Read More...

Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising have evolved in many ways over the past decade—particularly with the…
Read More...

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms Alight Analytics, the industry…
Read More...

Social Media Preferences Differ by Generation, but Most Users Spend Their Time Consuming - Not Creating - Content on Social Media Apps, Says New Survey More than half of millennials (53%) say they check Snapchat daily, which is three…
Read More...

Video Revenue Drives Growth for Publishers; Snapchat's Ad Product Portfolio Is Failing Publishers A research report released recently by trade association Digital Content Next (DCN) – the "DCN Distributed Content Revenue Benchmark…
Read More...

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to…
Read More...

In today’s media world the big keep getting bigger, Google/YouTube and Facebook/Instagram count their users in the billions while traditional media companies continue to consolidate into massive platforms – think Comcast/Universal/NBC.…
Read More...

Snap Inc, the Parent Company of Snapchat, Has Reportedly Acquired Metamarkets for the Programmatic Ad Data Analytics on Their Popular Social Media App Snap Inc is said to have acquired ad tech start-up Metamarkets, according to industry…
Read More...

New Technology From Ingenioshare, An Affiliate Of Ipventure, Solves The Problem Of Notification Overload In An Innovative Approach Communication has become increasingly easy with the rise of third-party messaging apps. However,…
Read More...

In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies. In the past, this has meant the number of Facebook posts and Tweets but…
Read More...

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. This month, they…
Read More...