social commerce

Later's new Brand Suitability Insights revolutionizes brand safety and performance alignment across influencer marketing programs Later, the global leader powering the creator economy and social commerce for creators and brands, announces…
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E-commerce Trends 2025 are set to reshape online shopping with AI, AR, social commerce, and sustainability leading the way. Understanding the biggest E-commerce Trends 2025 is essential for brands that want to stay competitive…
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Catch the latest martech insights and trends, from pointers on how to optimize your mobile marketing workflows to the latest in AI powered marketing: ________ Marketing and Marketing Tech Quote-of-the-Week! Mobile marketing and…
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As social commerce continues to evolve, brands are increasingly turning to micro-influencers to drive engagement and sales. These influencers, who typically have between 1,000 and 100,000 followers, offer a unique blend of authenticity and…
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It's been an exciting year in martech! Catch up with the latest in martech from 2024's last weekly highlight, while you prep for a year of evolution in martech in 2025! _________ Marketing and Marketing Tech Quote-of-the-Week! When…
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Social Commerce is emerging as a powerful player in Omnichannel Marketing. It’s a game-changer, unlocking new revenue streams for businesses. Social commerce utilizes social media platforms to market and sell products, turning followers…
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Emplifi Data Reveals User-Generated Content Drives More Than $8 Billion in Annual Revenue for the Brands Using Its Platform Emplifi, a leading customer engagement platform, released “How UGC Drives Revenue and Boosts Engagement in…
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New research from AfterShip and Ipsos reveals that trust and security are significant factors influencing how consumers shop online, especially on social commerce platforms like TikTok Shop and Instagram Shopping. AfterShip's Shopper…
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announcement continues the company's vision of driving predictable outcomes for social commerce. Later, a leading social media and influencer marketing partner for Fortune 5000 brands, partners with Mavely, the Everyday Influencer…
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Source, amplify, convert, and optimize shopper, creator and community-generated content and manage campaigns, all from one place. At GroceryShop, Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and…
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Captiv8, the #1 influencer marketing platform for enterprise brands, is excited to announce the launch of Branded Storefronts, the latest offering across its lower funnel influencer marketing capabilities and advanced measurement suite,…
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With more than two decades of in-depth experience leading high-tech marketing and CX management strategies, Susan Ganeshan will oversee Emplifi’s marketing and growth initiatives Emplifi, a leading customer engagement platform…
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Suite of innovative media and analytics capabilities announced at ShopAble 2024 spans commerce display, social commerce, incrementality measurement, next-generation performance optimization, a Gen AI copilot to unlock data and insights…
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Expanded offering of xAOC to bring Comprehensive, Actionable, and Customizable Coverage Insights without Blind Spots NIQ is excited to unveil the Full ViewTM - Measurement, an evolution of core capabilities poised to…
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Brands that are able to bring together their marketing, commerce and customer care strategies will gain a competitive edge in the months ahead  The one thing every social media marketer knows is that change is inevitable. In the past year,…
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Doba, a leading name in the American dropshipping arena, proudly unveils its groundbreaking social commerce app, Doba Direct. Launched on July 31st, the platform caters specifically to global social media enthusiasts, seamlessly…
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Black Friday and Cyber Monday take center stage in the retail extravaganza because this is the season of buying. But, the annual extravaganzas have changed dramatically in recent years due to new retail practices and ever-changing consumer…
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Creating a single “content supply chain" solution, delivering measurable ROI from awareness to conversion Bazaarvoice, the leading provider of full-funnel authentic user-generated content solutions, announced today the acquisition of the…
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Bazaarvoice and It'sRapid announced a strategic partnership to elevate brand engagement through user-generated content, images and videos. Bazaarvoice, the leading provider of product reviews and user-generated (UGC), social commerce,…
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SimplicityDX Exposes Why Poor Landing Experiences Lead to 70-90% Bounce Rates SimplicityDX, the edge shopping company, announced new social commerce research, “The Cost of a Bounce,” which included a survey of 1,000 randomly selected…
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