social engagement

Toronto-based nonprofit first to leverage Grapevine6 content engagement technology COVID-19 is seriously impeding fundraising efforts for many nonprofit organizations. Grapveine6 is supporting these organizations in their social engagement efforts by donating training and access to the Grapevine6 enterprise content engagement platform and social publishing app at no charge during this period. Providence Healthcare Foundation is the first organization to benefit from this donation program. Marketing Technology News: Adam…

Cleveland Clinic, Mayo Clinic, St. Jude Children's Research Hospital Claim Top Spots ListenFirst, the most comprehensive social analytics solution, released a report on the State of Social 2020: Hospital Networks, including a ranking of both the Top 10 U.S. Hospitals and the Top 10 U.S. Children's Hospitals by social engagement. The report documents the social media efforts of 1,033 hospitals and is designed to give healthcare marketers tactical advice on how to better connect and engage with their communities on social…

Audience-interaction service brings new features to clients of Applicaster's expansive content management system, including DirecTV, FOX, Televisa HotSwitch, an audience-interaction engine for mobile, web and smart TV apps, has launched on Applicaster, the platform simplifying the lifecycle management of direct-to-consumer media applications. Applicaster clients can now seamlessly activate a full suite of HotSwitch interactive features within their apps, including live trivia, fan chats, polls and more. HotSwitch makes…

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Partnership will enable brands to boost social engagement at scale by sharing visual content in real time with influencers Libris by PhotoShelter and Greenfly Inc. announced at Content Marketing World a strategic partnership to empower effortless content sharing across social media. This relationship unites Libris’ digital asset management platform for visual storytelling with Greenfly’s new product, Greenfly Connect, which fully automates the last-mile content workflow for social media. With the power of Libris and…

New Resources Will Power the Expansion of Spot.IM’s Platform for Helping Digital Publishers Organically Grow the Lifetime Value of Their Readership Spot.IM, a social engagement and community platform for digital publishers, announced it has raised $25 million in Series D funding led by Insight Venture Partners with participation from Millhouse Capital, AltaIR Capital, Cerca, and Jonah Goodhart, SVP at Oracle. Additionally, Spot.IM has appointed technology and media executive, Itzik Ben-Bassat, as President of the company…

Research and Technology Strategist Matt Groch Brings Experience in the Strategic Application of Research, Data and Technology Across a Variety of Industries FleishmanHillard (FH) recently announced the hire of Matt Groch as senior vice president and global lead of data analytics and innovation. Reporting to Natasha Kennedy, global managing director, research and analytics, Groch's hire represents the agency's commitment to the expansion and growth of its research and analytics practice. "Matt brings a unique set of…