social marketing

Traject, a suite of innovative digital marketing tools backed by ASG, has acquired PLANOLY, a social marketing platform that allows users to visually plan, schedule, and measure performance across Instagram, Pinterest, as well as cross-post to Facebook and Twitter. PLANOLY joins Traject as the 9th acquisition in the MarTech industry, and the 31st acquisition for the ASG portfolio. PLANOLY Co-Founders Brandy Pham, Andy Hoang, Kenny Teng, and Thai Huynh will stay in the business for a period of time to help with the…

Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is now a partner in the Adobe Exchange partner program, which recognizes a select group of innovative solutions that are critical to the success of Adobe customers. The global collaboration includes integrations with the following Adobe Experience Cloud applications: Adobe Analytics, Adobe…

Now is the Time to Re-Evaluate Digital Marketing Strategies The coronavirus pandemic is accelerating brands’ move to digital, and now is the time for marketing leaders to re-evaluate their digital marketing initiatives, according to Gartner, Inc. Amid an economic downturn, marketing leaders are planning to increase investments in digital and social marketing, but pull back spend in areas like paid search and indirect ad buys. “Due to suppressed consumer demand – a direct result of the COVID-19 pandemic – a wide range of…

Procter & Gamble (P&G) presents exclusive livestream "VVIP2.0" with top e-commerce livestream KOL Viya. The livestream features interaction with P&G executives, guest appearances by celebrity Zhou Shen, and product demonstration by the P&G scientists that shows how new products could be developed, which successfully drive sales. In April 2019, with its diversified brand power, rich products and extraordinary product quality, P&G positioned itself ahead of the pack as the leading enterprise to enter a…

Program will help tens of thousands of small businesses survive the COVID-19 crisis and come out stronger on the other side Social marketing software provider Tailwind announces the Tailwind Small Business Relief Program, a $1 million fund to help small businesses worldwide survive the COVID-19 economic crisis. Surging engagement on social media platforms such as Instagram and Pinterest has created a unique opportunity for small businesses. The Tailwind Relief Program includes an educational component to help…

Khoros, a global leader in customer engagement software, is offering free access to its social listening platform, Intelligence, for Khoros customers looking to navigate the current crisis. With digital channels getting more traffic than ever, Intelligence empowers companies with a valuable, easy-to-use listening tool to stay connected to their customers when they need it the most. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home Intelligence, which is part of the …

Leading Customer Engagement Platform Recognized as One of the Best Places to Work, Best Paying Companies, and Companies With the Best Benefits Khoros, the global leader in customer engagement software, announced it was included in Built In Austin’s list of Best Places to Work in 2020 with recognition in the following categories: “We are so proud to be recognized by Built In as one of the Best Places to Work in Austin” Best Places to Work Best Paying Companies Companies with the Best Benefits As a brand…

Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive Growth on a Local Level Self Esteem Brands announces it has appointed SOCi, Inc. as its new global platform of record for localized social marketing. A pioneer in the Health & Fitness category, Self Esteem Brands–encompassing Anytime Fitness, Waxing The City, Basecamp Fitness, and recently acquired The Bar Method–operates more than 4,500 global franchise locations across 57 countries. SOCi,…

Unites 15 Top Brands to Focus on the Future & Growth of Localized Social Marketing SOCi, the leading platform for social media and reputation management for multi-location brands, has formed a new Customer Advisory Council. This council is dedicated to addressing the critical needs of highly visible digital marketers who are challenged to create and manage the digital presence and online reputation of hundreds to thousands of local locations across top social and search sites. Announced at SOCi’s recent 2019 Summit,…

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Study shows that boosting social shares may be an effective SEO tactic MSR Communications, an independent digital/social marketing and public relations firm in San Francisco announced it has received the Silver Vision Award from the League of American Communication Professionals (LACP) in the Media category for its Trend Report: How Readership, Timing and Social Shares Affect SEO and Earned Media Value. Applying predictive analytics to media data The goal of the report was to identify patterns that predict and…

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

The Leading Social Media and Reputation Management Platform Lands at #417 For the second year, SOCi Inc., the leading platform for social media and reputation management for multi-location brands, has been named one of the fastest-growing companies in America by Inc. Magazine. Landing at 417 with a three-year revenue increase of 1,125%, SOCi has made a significant contribution to the localized social marketing industry. According to a recent audit of more than 300 client-connected accounts, brands on the SOCi…

Top franchise brands that are succeeding in localized social marketing grow three times faster than competitors Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. The…

A new report from the localized social marketing leader shows high valued engagements combined with boosted posts, and strong reputation management strategy crucial for multi-location businesses SOCi, the leader in social media and reputation management for multi-location brands, today released its Q1 State of the Market Report, Localized Social Marketing: The Value of Organic AND Paid Social Content which showcases key trends in social content distribution and engagement between Q4 2018 and Q1 2019. The report also…

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

New Service Offerings to Enhance Collaboration, Support and Training Experience for Multi-Location Brands SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of its new full-service Customer Success Portal. This go-to source for SOCi customer training, product support, critical updates, and self-service help content and FAQs elevates the overall SOCi customer experience, empowering both national and local marketers to take their localized social marketing efforts to…

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile. Digital marketing spend to significantly increase, particularly on mobile Also Read: Shoclef Presents Live Shopping in the Global Marketplace 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than…

Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry , announced that FocusVision, a full-spectrum insights and analytics technology solutions provider, has won the 2018 MarTech Breakthrough Award for outstanding innovation in customer experience management. “FocusVision already has a stellar reputation for its market-leading…