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social media advertising

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

MarTech Interview with Robert Rothschild, VP and Global Head of Marketing at Smartly.io

"Monitoring shifts in consumer behaviors and offering new purchasing options – such as in-app shopping on social platforms will be the key to success for brands in the coming months." Hi Robert, please tell us about your role at Smartly.io and how you started in the company. I’ve been the VP and Global Head of Marketing at Smartly.io for the last year and a half. Previously I’ve led and developed global marketing initiatives for high-profile enterprise software and technology companies. Prior to Smartly.io, I spent…

Pinterest Announces Pins Ad Monetization Features to Improve Shopping Experience

US-based image sharing and social media services platform Pinterest has announced key features to boost shopping experiences and boost ad monetization opportunities ahead of the holiday season. Pinterest is rolling out new shopping tools for Pinners and advertisers to deliver highly contextual ad experience on their platform. These ad technology features take every Pinners' and advertisers closer to making 'every Pin shoppable'. Quick Summary of New Pinterest Ad Technology Announcement and Features Not every retailer can…

Wpromote Launches The Ad Creative Bank, Learning Tool For Top Performing Marketing Creative

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative team was inefficient without visual…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to the Next Level

Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients Dealers United has tapped into the power of social media advertising to increase sales for auto dealers across the country. Dealers United's innovative advertising solutions have been built in line with Facebook Automotive's best practices to help dealerships solve real business challenges using Facebook and Instagram. Dealers United is a Facebook Marketing Partner, which…

ChannelAdvisor Announces Results of New Survey on Consumer Shopping Behaviour

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, unveiled new survey results that map out the current state of consumer shopping behaviour on a variety of different platforms and marketplaces. The survey, which was conducted among 500 consumers in the UK that have purchased an item from Amazon in the past three months, aims to provide brands with an up-to-date snapshot of consumers’ considerations when researching, discovering and…

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data analysis and behavioral targeting, SmartSocial Ads delivers a highly effective advertising presence for property listings on Facebook and Instagram. Marketing Technology News:…

Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Vyond Unveils Video Showcase Resource for Customers

Customer Videos, Templates, and Testimonials Help Make Vyond Even Easier to Use Vyond, the world leader in enterprise video animation software, announced a new showcase page on their website featuring customer videos, templates, and testimonials in an effort to make video creation even faster and easier. Learning any new tool can be difficult, and Vyond actively listened to its engaged customer base and strong community to provide the tools needed to enable customers to get started quickly. "Even though Vyond is a much…

Social Commerce Will Supercharge Holiday Sales, Smartly.io Research Reveals

48 Percent of U.S. Consumers Are Considering Purchasing Products Seen in Social Media Ads for Holiday Gifts Smartly.io, the leading social media advertising automation platform, announced new research outlining where and why consumers engage with social media ads to make holiday purchases. Based on 1,000 U.S. consumer responses from a Dynata survey, the results indicate that consumers not only recognize that social media presents a new way to shop for holiday gifts, they are also more likely than ever to purchase those…

Dealers United Recognized as Official Facebook Marketing Partner

Dealers United, the Facebook and Instagram advertising solution for the automotive industry, announced today that Facebook has recognized the company for proven success on Facebook's platform with an official Marketing Partner badge. The Marketing Partner program is designed to connect clients seeking Facebook expertise with companies identified across the globe for excellence on the platform. Marketing Technology News: Indianapolis-Area Digital Marketing Agency Launches New Software for Small Business Owners To…

3M Launches New Brand Campaign that Demonstrates How Innovation and Action Improves Lives

Positive Impact Through Inventor Stories Highlighted in New Series of TV Ads Starting During Game 1 of the 2019 World Series 3M launched Improving Lives – an integrated nationwide 3M Company brand campaign across multiple communication channels. Improving Lives tells the stories of science and innovation through the lens of its inventors to emphasize how and why 3M scientists are passionate to create solutions that are meaningful and make people’s lives better. “3M employees around the globe use their skills, know-how…

Naked Lime Marketing Launches Video Creation Services for Dealership Online Advertising

Packages Will Include the Choice of Pre-Set Video Themes, Custom Videos, and Voice-Over Videos Naked Lime Marketing (NLM) announced the digital marketing company has added video production services for online advertising for dealerships. The new video service is aimed at meeting a growing need for high-quality video content in dealership online advertising. “Consumer engagement with video content continues to grow and, with it, advertising dollars are shifting to digital video ad formats,” said Chris Walsh, vice…

Time To Get Social: Prioritizing Social Marketing Strategies

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media. Developing a strong social media strategy gives real…

Smartly.io Named a Leader in Social Media Advertising by G2

Customer Satisfaction Propels Smartly.io to High Ranking in Fall 2019 Grid Report Smartly.io, the leading social media advertising automation platform for performance and creative marketers, announced that it has been named a Leader in the Social Media Advertising category of the Fall 2019 Grid® Report by G2. G2 is the world's leading business solutions review website, and its database of over 915,600+ validated user reviews helps millions of businesses make better buying decisions every month. .@smartlyio named a Leader…

Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of Marketing? Brands who don’t see influencers as a necessary Marketing…