social media advertising

Meeting ever-changing customer demands has become the number one challenge for marketers as they need to adapt to new channels, technology, and gather the right data that can facilitate actionable insights Emplifi, a leading unified…
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The “Cookie Crumble” (the deprecation of third-party internet cookies) will usher in a new paradigm when it comes to the retail media landscape. So far, media and advertising giants such as Google and Meta (Facebook) have dominated the…
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Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency Channel…
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Don’t you want to create meaningful relationships with your customers? Of course, you do... Developing strong relationships with customers has always been critical for brands and it has become more vital in this privacy-first world. Yes.…
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Dealerships, OEMs, media agencies, and dealer groups in Canada will be able to leverage powerful social media advertising across Meta, Pinterest, TikTok, and Snap Dealers United announced today they will be expanding their social…
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Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on…
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Over the past decade, the link between consumer values and brand purpose has grown significantly, with most consumers now choosing to purchase from brands that aligns with their principles.  Yet, while brands are starting to take more…
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Newly Minted Company Offers Best-In-Class Digital Media Solutions and Performance Marketing Capabilities Optimad Media announced it is relaunching as Optimal and expanding its performance marketing capabilities with the acquisition of…
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FastForward.ai and Balloon Group have agreed to combine in order to accelerate their global growth in digital advertising and marketing, a market expanding at more than 10% per year and expected to reach over $750 billion by 2026.…
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Consumers are increasingly wary about the information they share on social platforms and how their data is being used Consumers have low levels of trust for social media advertising, but will pay more to purchase from a trusted brand, a…
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In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment…
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Social Media Advertising Platform advances its retail offerings across platforms Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced enhanced advertising automation…
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As social media attention grows, 70% of small businesses focus and invest in social media advertising this 2022, according to new survey findings from Visual Objects, a portfolio site that features case studies and client reviews of the top…
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Research conducted by Kobe Global Technologies in an effort to study Gen Z's and Millennials' spending habits in relation to social media advertising has revealed that Millennials and Gen Z look towards authenticity and unfiltered content…
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Hepsiburada launches "Managed Partner Ads" to support 10,000 SMEs on its platform, a joint performance advertising platform in partnership with Facebook Hepsiburada, a leading Turkish e-commerce platform, announces a joint performance…
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Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home…
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Real-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage GfK – the leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with …
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It has officially been one year since the world began its battle with COVID-19 and it comes as no surprise that the ongoing pandemic has changed our lives for years to come. The sudden increase of being indoors has led consumers to…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zoomd, Taboola, GoMarketing, Veritone, to SoundCloud. Zoomd Launches New Self-Serve SaaS Model to…
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Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020.…
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