Social Media Platforms

If Your Facebook Ads Are Not Performing Learn from Facebook Experts in this Resource With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn't neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors. Over seven million brands actively use Facebook as…

Data Reveals a Surge in Sweatshop-Powered Fraud Alongside Attack Spikes on Online Gaming and Social Media Platforms Arkose Labs, providers of online fraud prevention technology combining risk assessments and sophisticated enforcement challenges, today announced the release of its Q1 2020 Fraud and Abuse Report. The most notable trend this quarter was a major spike in human-driven attacks – which rose 90% compared to six months previously. Changing attack patterns were felt across geographies and industries, at a time of the…

AspireiQ Empowers Brands to Combat Content Fatigue by Discovering Influencers and Running Campaigns on the Visual Discovery Engine AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships.…

Tom Dukes Brings More Than 25 Years of Global Cyber Policy, Strategic Leadership, and Operational Experience to Company SafeGuard Cyber, a SaaS security platform that secures the technologies driving the digital economy, announced the hiring of Thomas A. Dukes, Jr. as Senior Vice President for Information Security and Corporate Affairs to support the growing need for data security and compliance in today's digital workplace. Dukes brings more than 25 years of global cyber policy, strategic leadership and operational…

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

LIFEAID Beverage Co. signs Golden State Warrior star Kevon Looney FITAID, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that LIFEAID selected as a partner for upcoming Northern California retail marketing campaigns: Kevon Looney of the Golden State Warriors. The endorsement agreement was confirmed today by LIFEAID co-founder and president Aaron Hinde.…

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in the Asia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantifying the impact of communications across a fragmented media environment. PR Newswire Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends To explore how businesses are meeting these challenges, PR Newswire, the premier global provider…

Majority of Consumers Believe More Should Be Done to Protect Them Online More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), safety of their personal details (55%) and buying a fake (47%). Worries around shopping…

LATV, the premier destination for the Latinx millennial, celebrates Hispanic Heritage Month by launching their "History By Us" campaign with cross-platform content honoring members of the Latinx community currently making history. While Hispanic Heritage Month traditionally focuses on the past, LATV wants to shine a light on the history that is being made by this generation of Latinos that will shape the future of American culture as a whole. LATV's groundbreaking multi-channel series, History By Us, will profile today's…

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks in the world - with over 9 billion monthly views - announced its new development and investment division - Yoola Ventures. The division will work alongside top international creators and influencers to develop new products, brands, content, and experiences. The company’s first venture will launch as a wellness brand co-founded with award-winning actor/director,…

Revolutionary Platform Development Concludes in Preparation for Launch of Trend Setting Revenue Generating Image Distribution System Image Protect Inc.(“Image Protect” or the “Company”), a global leader in the end-to-end copyright infringement sector, is pleased to announce that the Company has initiated its photo sharing Photofy platform. Pali Media’s content embedded with the Photofy technology, enables the monitoring of user shares, and effective tracking of revenues based on user views and shares. By simply clicking on…

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

RCM-X, the Trading Technology Subsidiary of Rcm Alternatives, and Social Market Analytics (SMA) Announced a Partnership to Incorporate Sma's Cryptocurrency Data Feed into the Logic of RCM-X's Advanced Order Types and Technologies Alternative data such as social media platforms and feeds have become a vital source of information for traders of all shapes and sizes, particularly in cryptocurrency markets. The SMA Cryptocurrency Sentiment Feed will offer traders a first-of-its-kind tool for including social media sentiment…

New Research Shows That 63 percent of Internet Users Now Share Content and Recommendations Using Private Messaging Apps Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and socially-led creative agency We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. The research, which looked at more than 3,000 internet users aged…

Financialnewsmedia.com News Commentary This may be counter-intuitive given all the negative media concerning privacy matters with social media platforms, but industry research sources project enormous growth for the sector as the companies "will continue to find ways to monetize." The January 2019 report continues: "Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking websites; from Facebook and Twitter to LinkedIn and dozens more, people use these networks maintain…

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

New Magisto Study Examines the Market Forces Upending the Balance of Online Commerce & Social Media Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet. There is a growing friction between e-commerce and media platforms, which are both competing for a finite amount of consumer attention, and this friction threatens to upend an age-old balance of power, according to a new report. “Word-of-mouth…