Social Media Platforms

Data management is the practice of collecting, keeping, and using any data that a company or an organisation acquires securely, efficiently, and cost-effectively. It is important to organise the data in such a way that it is both easily accessible as well as kept under tight security to prevent any misuse of the same. A robust data management strategy is very important for any organisations as data is the most important intangible asset that adds immense value to the company and its operations. Marketing Technology News: …

Sprout Social het published his latest listing of the best times to move to each of the company’s major social media platforms 20,000+ customer base, using the platform to schedule and post online. By analyzing this data, Sprout determined the best times to post based on when content sees the highest engagement rates – which is slightly different from the information you get from insights on the platform, as the reports are usually based on when users are active in the app. Marketing Technology News: VIZIO and Verizon…

Brands and agencies seem to be on different pages when it comes to “traditional marketing.” Many formerly “proven” strategies have gone by the wayside. Seismic changes in consumer and business buying habits and technology have forced marketers to rethink every interaction. “Traditional marketing” in this case refers to “any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.” Intent data shows fewer and fewer agencies buying it. Time-tested success…

Stats Perform, the sports tech leader in data and AI, announced the launch of PressBox - an all-in-one online platform that brings data-driven insights, video clip discovery, unparalleled data research, at a speed faster than ever before. Sports media organizations face a near-insurmountable challenge of producing high-quality analysis, graphics, video, and more within moments during a live event. PressBox addresses these challenges by compiling the most impactful tools all in one place, powered by Stats Perform’s…

17a-4’s PostLog now supports Twitter and YouTube. Many regulated institutions have policies and requirements to capture social media communications posted by employees. Often, the institution pays a third party provider to capture these social media posts and retain them. 17a-4’s PostLog service provides a capture mechanism to format and forward the Twitter posts and YouTube videos into the archive that the institution is already using for email or other data. This not only saves money but allows for either FOIA or…

display, the "Social that Pays," (formerly known as Tsū) announces it will integrate live video technology from Dolby.io, the Dolby media and interactivity platform. Dolby.io is a powerful set of communications and media processing APIs, designed to enable businesses and developers to deliver high-quality media content in their apps and services. display creators can now enhance their livestreams and enable multi-party audio and video communications with their audiences. With Dolby.io, display creators can now take…

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

The unique, All-In-One Digital Marketing Technology’s new feature helps businesses increase leads and sales and ensures a recognizable social media experience. On the heels of a successful global launch, WebFindYou, All-In-One Digital Marketing Technology, is continuing to revolutionize the digital marketing industry. The company is proud to announce the launch of its link in bio feature for Instagram and other social media platforms. This addition to their technology provides brands with a solution for the limitations…

FactSparrow enables any user to summon documented facts while in the middle of an online conversation. Repustar, a novel fact dissemination platform dedicated to promoting accuracy and authoritative sourcing on social media platforms, announced today that it has launched FactSparrow, an AI-enabled, friendly bot on Twitter, created to deliver documented facts when and where consumers need them most. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense In early testing on…

Wise Agent is proud to continuously innovate our technology to provide members with a powerful and intuitive experience on our CRM platform. We value building deep, long-lasting partner relationships to integrate other technologies into our system. Wise Agent has now partnered with Purlin, a fellow leader in the Real Estate tech industry, to bring REALTORS® lead capturing and nurturing tools for happier clients and better business. Marketing Technology News: Amdocs Media’s Vindicia and Vimeo Extend Long-Term…

The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one thing that has become even more apparent is the need to create the perfect match between brands and influencers. Brand love is pivotal to creating a successful influencer marketing campaign, as is building trust and creating an honest and organic relationship between everyone involved. And to help brands find…

IDmission announced that it will be partnering with Baaz - the first culturally relevant and tailored social media platform for Arabs - to provide biometric verification for secure user onboarding. Baaz aims to build a social media platform designed specifically for Arabs, to meet their needs and bring them closer to each other in a culturally relevant environment that is vivid, simple, and safe. Using advanced data analysis technology and natural language processing technology, Baaz aims to be the first social media…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), TapClicks (Native & Programmatic Advertising), We are Social (Social Media Platforms), Adverty (Native & Programmatic Advertising), to MOLOCO (Native & Programmatic Advertising). Salesforce Announces Vaccine Cloud to Accelerate Global Vaccine Management Salesforce, the global leader in CRM, announced Vaccine Cloud, technology to help government agencies,…

Publishers and Advertisers Can Now Tap into the Popular 'Stories' Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities Taboola, the world's leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating "stories" format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles…

Meltwater, a leading global provider of media intelligence and social analytics solutions, will be the title partner for Play Magnus Group’s Champions Chess Tour. With this agreement, Meltwater also becomes a partner for Magnus Carlsen, four-time World Chess Champion. This Christmas, the first major tournament of the Champions Chess Tour has attracted millions of viewers across the world. The tournament airs on Eurosport globally, on NRK in Norway and draws significant viewership across multiple online streaming platforms…

Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a user’s mobile device, addressing advertisers’ biggest pain point: finding a way to seamlessly integrate content with the user experience while successfully delivering their message. Dailymotion’s new format, which sparked high viewability and completion rates in campaigns with Givenchy, comes as fifty-three percent of brands were recently found to be leaning into vertical ad…

Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021 With more than half a billion active daily users, Instagram has become one of the world’s fastest-growing social media platforms. The platform’s advertising audience grew by more than 76 million in Q3, 2020, and had reached a total of 1.16 billion people by October. From photo and video posts—to Stories, carousels, and shoppable posts—brands know that there’s a world of opportunity out…

The coronavirus pandemic has pushed people to stay fit and get involved in different types of healthy activities. Citizens are more careful about their health and are taking part in cycling, running, and exercising extensively. Technology has accompanied people in their goal of staying fit in the form of being friendly assistants. The year 2020 also saw a major increase in profits of fitness and tracking and relevant companies. As such, Strava, a fitness tracking and social media platform with 70 million members with a…

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…