Social Networks

Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic. As one of the groups to feel the disproportionate effects of job loss and health impacts during the COVID-19 pandemic, Latinos have come to…

Validated reviews from G2 user community and data aggregated from online sources and social networks again earn ZINFI a spot in the G2 “Leaders” quadrant; platform ranks #2 in satisfaction and #3 ranking in ease of use, and earns scores of 90% or higher on every G2 metric G2, the world’s leading business solutions review website, recently released its Spring 2020 scores for Best Partner Management Software. ZINFI’s partner management software was again named to the “Leaders” quadrant based on the responses of real,…

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…

Dovetale is Transforming How Marketing Teams Manage Their Influencer Programs Dovetale, a web-based influencer CRM, launches a first-of-its-kind custom database management platform for marketing teams with influencer/creative programs. Since Dovetale launched two years ago, it has become the best search engine in the world for finding influencers and content creators. Today, over 650 marketing teams use the platform, including some of the world's biggest brands and agencies. "The starting point for every influencer…

One of the most important factors in gaining new customers is what others think of us. Most consumers, before buying a product or hiring a service, will read the opinions and reviews of the other users. Unfortunately, although our business is the best in the world, what always appears is the so-called trolls and negative reviews. Let's see how we should handle them. What is a troll? In the language of the Internet, a troll characterizes a message, a debate or a person whose objective is to generate controversy. It…

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper commissioned by AppsFlyer entitled Mobile Fraud: Marketers’ Massive Hidden Threat explores, only 1 in 5 enterprise marketers feel they are able to systematically monitor and prevent fraud. Marketers still rely heavily on legacy technologies and tools to combat mobile ad fraud and firms like an…

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…