Banner Before Header
Browsing Tag

social video

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Miami Beach Debuts “Why I Love Miami Beach” Social Video Series to Show Why the Destination is Like No Other Place in the World

Miami Beach, a city that is like no other place in the world, has debuted its first-ever "Why I Love Miami Beach" social video series featuring a number of Miami Beach notables including restaurateurs, chefs, fashionistas and influencers. Each week, through mid-March, a new video from the "Why I Love Miami Beach" social series will go live on Thursdays on @ExperienceMiamiBeach on Facebook, Instagram and @EMiamiBeach on Twitter, showcasing the city's vibrant culinary scene, international community, stunning beaches and more,…

Social Video’s Big Business Has Room to Grow Even Bigger

Social video is an $8 billion industry today - a large number, for sure. But apparently, that figure’s just the tip of the iceberg, according to a recent report from Mike Vorhaus’s Vorhaus Advisors and Video measurement company Tubular Labs. The report, entitled “Missing Revenue in Video” quantifies how video creators and publishers have over $13 billion in unrealized revenue through global social video each year. And the number’s set to balloon beyond $20 million in the next three years without metrics that better value…

MultiVu Launches Digital Marketing Suite

In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with its audience where they are. A recent report from Pew Research Center reveals that 77% of Americans go online on a daily basis, with 26% saying they are online almost constantly. If your target demographic happens to be younger, more educated, and/or bringing home more income, that number is even higher. These are important trends to understand when considering where to spend your brand's carefully budgeted…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

Mexican Startup Flyr Raised US $6 Million to Democratize Social-TV Advertisement

Flyr, a Mexican Startup in Silicon Beach, Democratizes Production of TV-Quality Advertisement for iPhone and IPad Users Worldwide Initially raising US $5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan's products have been a hallmark of innovation for Apple devices since 2010. These creations…