Browsing Tag

software platform

As Travel Resumes, DoubleVerify Spotlights the State of Media Quality for Global Travel and Hospitality Brands

Travel advertisers are seeing increased rates of fraud and brand suitability incidents and lower rates of viewability compared with other industries, year-over-year DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments are maximized. Marketing Technology News: MarTech Interview with…

Construction Startup Announces Integration for Streamlined Communication

CompanyCam, the visual-first communication and documentation tool for contractors, has announced a new integration with Housecall Pro, the leading software platform for home service professionals. With this new integration, CompanyCam and Housecall Pro are providing users an end-to-end customer communication and project documentation tool. Photos taken and annotated in CompanyCam will be available to the technician to use in the Housecall Pro invoice that is sent to the homeowner upon completion. Marketing…

DoubleVerify Appoints Kelli Turner To Board Of Directors

President & COO of Music Licensing Company, SESAC, Inc. brings extensive public company, media and financial experience to DV’s Board DoubleVerify , a leading software platform for digital media measurement, data and analytics, today announced the appointment of Kelli Turner as a member of its Board of Directors. She will serve on the company’s Audit Committee. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Turner is currently the President and Chief…

Demandwell Joins High Alpha Venture Studio And Launches SEO Software Platform

Demandwell helps B2B SaaS marketers turn organic search into a source of repeatable revenue through search engine optimization (SEO) planning, content production, and conversion optimization. Demandwell is announcing the launch of its new software platform today that helps B2B SaaS marketing teams turn organic search into a source of repeatable revenue. The new platform coaches marketers in organic demand generation, pairing SEO best practices with conversion optimization and automating routine SEO tasks for…

Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…