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Sonobi

Interview with Michael Connolly, Co Founder and Chief Executive Officer, Sonobi

"Our primary focus is how to best understand who a user is and then to predict their location on the internet over a given period of time."Tell us about your role and journey into technology. What made you start Sonobi? Sonobi was started out of the necessity to make us better publishers. Using technology to get more yield out of inventory is where the idea for Sonobi started. It has evolved into a people-based marketing platform but the origins were solving a problem for ourselves. As a serial entrepreneur, what are…

Addressing the Future of Digital Media

The Journey to Making Digital Media a People-Based Advertising Marketplace by John Lee & Michael Connolly People-based advertising has been a hot topic of discussion in the industry trades in 2018. As an idea, it seems simple when written down: leverage data to ensure that each media campaign is only shown to the desired audience. In a world where marketers are plagued with fraud, non-human traffic, and other non-savory issues within digital media offerings, it is no surprise that a 100% accountable advertising…

LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers

Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp's identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream's addressable media marketplace. As a result of this unique partnership, marketers will have a one-stop data activation platform to deliver more accurate and…

Sonobi’s Michael Connolly Wins Ernst & Young Florida Entrepreneur of the Year Award

Michael Connolly Thrilled to Win the Entrepreneur of the Year Award Sonobi recently announced that CEO & Founder, Michael Connolly, has been selected as the recipient of the Ernst & Young Florida Entrepreneur of the Year Award for Advertising and Marketing. The award recognizes the endeavors of exceptional men and women who create the products and services that keep the economy moving forward. The program recognizes entrepreneurs who demonstrate extraordinary success in innovation, financial performance, and…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…

Sonobi Launches GDPR Consent Management Platform

Sonobi, a Leading Addressable Technology Provider Now Powers Advertising Industry with Consent Capabilities Sonobi has announced a privacy-by-design GDPR Consent Management Platform (CMP) providing publishers with a solution to ensure transparent consent, compliance and continuity in accordance with the General Data Protection Regulation (GDPR) legislation. Sonobi's addressable platform, JetStream, now not only supports people-based advertising but also provides a publisher-led universal consumer ID that can empower both…