Sourcepoint

Marketers have been investing relentlessly new Martech trends, and rightly so - A well-planned martech stack helps to holistically understand customer data with the help of integrated platforms and systems. A wholesome customer experience is a key benefit of investing in Martech.  A Few Martech Funding Highlights from APAC! There has been a splash of funding for APAC-based Martech Companies. With virtual reality becoming the new normal, companies have started investing in new digitized business models, and Martech Funding…

The data privacy software company of record appoints four senior leaders in the UK and US as it continues on its aggressive growth trajectory Sourcepoint, the data privacy software company for the digital marketing ecosystem, today announces the appointment of Jason Canney to Chief Technology Officer, Julie Rubash to Chief Privacy Counsel, and Jared Hand to Managing Director, North America. Nial Ferguson has also been promoted to Managing Director of UK and Ireland. This series of new hires and promotions follows the…

The platform will help publishers optimize user opt-in on iOS 14.5 Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces it has enhanced its Dialogue suite of messaging solutions to enable publishers to create user journeys that integrate with Apple’s new App Tracking Transparency (ATT) framework on iOS. Sourcepoint’s multi-messaging setup will allow publishers to deliver branded and highly customizable messaging to increase consent for Apple’s…

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces the launch of Privacy Lens to provide compliance and data ethics visibility for advertisers. The first privacy measurement and analytics platform in the market, Privacy Lens allows advertisers to set their own unique data privacy parameters and evaluate inventory sources to…

New investment, led by Arrowroot Capital, will be used for global expansion and research and development   Investment follows the company’s acquisition of RedBud and the appointment of John Sedlak to Chief Revenue Officer Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces it has successfully raised $17 million in funding, led by Arrowroot Capital. As part of the transaction, Kareem El Sawy, Partner at Arrowroot, will be joining the board. As new privacy regulations, such…

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces the appointment of John Sedlak to Chief Revenue Officer (CRO). Sedlak joins Sourcepoint following the recent acquisition of Redbud, a strategic investment by the company to increase privacy and compliance capabilities for both marketers and publishers. With more than 15 years of experience in the marketing technology and data management industry, Sedlak will apply his extensive knowledge in sales, operations, revenue…

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces the acquisition of RedBud, a UK-based software technology firm, to provide deeper insights for buyers and sellers of media and data. The acquisition of RedBud’s technology stack and its exceptional team of advertising and privacy experts will uniquely position Sourcepoint to become the most fully-featured data privacy, compliance, and consent management platform focused on the advertising and marketing technology markets.…

Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products. Sourcepoint has formed a relationship to help Oracle customers protect consumer privacy and manage compliance and user consent. Sourcepoint will also join Oracle CX’s ISV Partner Advisory Board to help shape the direction of their products and partner programs. Marketing…

Matt Dumiak, Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, a subsidiary of PossibleNOW. To give consumers the most control, organizations should consider offering a granular opt-down and opt-out option. This can be accomplished through the preference center. Once a consumer does choose to opt-out or opt-down, the organization must honor the request for a minimum of 12 months before seeking additional permissions from the consumer to sell their personal data. The opt-down approach is…

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

Part 1 of the Data Privacy Day Quotes Series featured interesting quotes and insights from technology leaders. We will continue the story here in Part 2 and in Part 3, respectively. Last month, Sourcepoint announced the launch of an OTT compliance solution. It was created as part of its ‘Consent Everywhere’ commitment. This enshrines Sourcepoint's commitment to capturing consumer privacy preferences within Connected TV environments. We found an instant connection between Sourcepoint CEO Ben Barokas' insights on Data…

Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its ‘Consent Everywhere’ commitment  Sourcepoint, the compliance platform for the digital advertising ecosystem, has launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within over-the-top (OTT) and connected TV (CTV) environments. As part of its ‘Consent Everywhere’ commitment, Sourcepoint’s OTT support allows streaming media companies to capture privacy preferences to comply…

Authenticated consent is the newest feature in Sourcepoint’s industry-leading CMP to collect identity-based consent signals Sourcepoint, the publisher platform for creating trusted and transparent user experiences, unveiled its ‘Authenticated consent’ feature, providing publishers with the tools to collect durable consumer preferences and consent signals, while improving user experience. ‘Authenticated consent’ links individual privacy preferences to a user profile allowing publishers to collect consent signals based on…

Sourcepoint Announces the Launch of Consent Management Capabilities, the Latest Addition in Its Toolkit to Help Publishers Engage with Consumers Sourcepoint, the publisher platform for creating trusted and transparent user experiences, unveiled its CMP (Consent Management Platform), the latest module within its award-winning Dialogue platform. Providing publishers with a robust set of tools to collect and manage consumer data preferences – in compliance with the General Data Protection Regulation (GDPR) – the solution is…

Jeroen Seghers Co-Founder, Sourcepoint We spoke to Jeroen Seghers, Co-Founder Sourcepoint, to understand how content compensations platforms are evolving to tackle the  evolving needs of content creators and publishers.MTS: Tell us about the inspiration behind creating a content compensation platform. Jeroen Seghers: Sourcepoint was founded in 2015 to understand and meet compensation challenges faced by digital publishers. At the time ad blocking was the number one issue that impacted a publisher’s ability to generate…