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Splash

MarTech Interview with Ben Hindman, Co-Founder and CEO at Splash

"When you build assets and a marketing database that are yours, the sites you publish become much more valuable and the people you reach become much more targeted and engaged." Hi Ben. Tell us about your role at Splash and the team/technology you handle. Splash is the Event Marketing platform that’s powering scaled event programs. We know there’s a growing group of people inside an organization focused on connecting in-person with prospects and customers because the data shows that in-person event experiences drive…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

The Secret Life of an Events Optimiser

Until now, events have been notoriously tricky to measure and until recently, marketers didn’t have the ability to track their event program from end to end. But this is all changing due to the advancement of technology and data, the growing investment in in-person experiences, and a new class of elite event marketers called ‘Event Optimisers.’ A global study, carried out by Harvard Business Review Analytic Services and sponsored by Splash, surveyed over 700 enterprise leaders and found that only 23 percent of respondents…

Splash Expands Product and Engineering Leadership Teams

Key Executive Hires Showcase Continued Growth for Event Marketing Automation Platform Splash, the world's leading event marketing automation platform, announced two key expansions to its leadership team. Former SVP of Product at Rocketrip, Kevin O’Neill, will join the company as VP of Product; former VP of Technology and Engineering at SiteCompli, Vincent DiDonato, will join as VP of Engineering. O’Neill and DiDonato will work from the company’s New York City headquarters. “The addition of both Kevin and Vinny to our…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses

New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and unpredictable, until now. A new report released by Splash, the world’s first end-to-end event marketing software, in conjunction with Harvard Business Review Analytic Services (HBR-AS), confirms a new era for event marketers; one where high-performing companies are investing more in event…

Interview with Ziv Elul, CEO, Fyber

"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably answered in the military. After the mandatory three year service in the Israeli military, I stayed on as an officer. As part of my service, I started my Executive MBA studies in the Hebrew University in Jerusalem. Offer Yehudai, a long-time friend, helped me with a project for a class I…

Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy Holtzman VP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Amy Holtzman, VP, Marketing, Splash, to understand How Splash leverages webinars for client interactions and demand…