SPO

Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server. The two…
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Programmatic ad growth and transparency issues will drive adoption Integral Ad Science, a global leader in digital media quality, released its latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new…
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Ad Fraud SPO technology, rooted in analysis of the SupplyChain Object (SCO) and Sellers.json, evaluates ad fraud, inventory quality, and arbitrage risk to identify bona fide partners across CTV, Mobile Apps, and Websites Pixalate, the…
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